Lusha
B2B contact data for verified emails and direct phone numbers
Lusha report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for direct phone numbers alongside work emails
Lusha is for reps who want phone numbers, not just emails, revealed right on LinkedIn or in a CRM. One person can start on Starter at $37.45 a month billed yearly, but five people need Premium at $299.95. And a phone number costs 5 credits, so the allowance goes faster than it looks.
Who Lusha is for
- Great if you cold call and need direct dials as well as emails
- Handy when you prospect on LinkedIn and want numbers right there in the browser
- Good for teams of five or fewer, which the self-serve plans are built around
Who Lusha is not for
- Pricey if you're a team of three to five, since seats only come with dearer plans: 2 on Pro, 5 on Premium
- Tight if you mostly want numbers, as Starter's 400 credits buy about 80 of them
- Not for you if you're more than 5 people, since bigger teams go through sales
Why Lusha gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyFive people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400.
- CFree plan and trialA free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month.
- BFeaturesVerified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job.
- CEase of useNo App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round.
- BPlatforms and integrationsWeb and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API.
What these grades rest on. Graded from this listing, whose facts were read from Lusha's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/lusha#review"><img src="https://toolgpa.com/badge/lusha.svg" alt="Lusha: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Lusha stands among lead and email finders
Lusha's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5.
It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
Its paid plans start at $37.45 a month, against a middle price of $39 for the category: 6 of the 14 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 20 lead and email finders we grade, cut by the letter each got. Lusha’s own letter is outlined.
- CValue for moneyAbove 1 of 19, level with 9
- CFree plan and trialAbove 2 of 19, level with 17
- BFeaturesAbove 9 of 19, level with 8
- CEase of useAbove 0 of 19, level with 9
- BPlatforms and integrationsAbove 1 of 19, level with 18
Price against what you get
Each dot is one of 15 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Lusha, or make your own?
Keep it
To replace Lusha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $449.40 a year.
What you could make
- Web clipper: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Lusha’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Lusha?
Lusha sells B2B contact and company data: verified work emails, direct dials and mobile numbers, plus company details and buying signals. Users reveal contacts in a web workspace or through a Chrome extension that works on LinkedIn, CRMs and company websites, and pay for each reveal in credits. Plans are priced per account, with one to five seats included depending on the tier.
Lusha has a free plan. Paid plans start at $37.45 per month for 400 credits, billed annually. See every plan
Good for
- Reps who need direct phone numbers as well as emails
- Prospecting from LinkedIn and company websites in the browser
- Small teams that can work within five seats
Worth knowing
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
Key features
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
Lusha pricing
- Starts at
- $37.45 per month for 400 credits, billed annually
- Free plan
- 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required. |
| Starter | $37.45per month for 400 credits, billed annually ($49.90 billed monthly) | 1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics. |
| Pro | $52.45per month for 600 credits, billed annually ($69.90 billed monthly) | 2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks. |
| Premium | $299.95per month for 3,400 credits, billed annually ($399.90 billed monthly) | 5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation. |
| Scale | Custom | Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales. |
Read from lusha.com on Oct 17, 2026. Prices change, so confirm with Lusha before you buy.
Ways to pay less
- Annual discountAbout 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
Stated on lusha.com
Works with
Lusha alternatives
- Lusha vs Apollo.io
Free plan · from $49/mo
- Lusha vs Kaspr
Free plan · from $49/mo
- Lusha vs ContactOut
Free plan · from $39/mo
- Lusha vs RocketReach
Free plan
- Lusha vs ZoomInfo
Free plan
Common questions
Is Lusha free?
Lusha has a free plan. 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations. Paid plans start at $37.45 per month for 400 credits, billed annually.
How much does Lusha cost?
Lusha lists 5 plans. Free: $0. Starter: $37.45 per month for 400 credits, billed annually ($49.90 billed monthly). Pro: $52.45 per month for 600 credits, billed annually ($69.90 billed monthly). Premium: $299.95 per month for 3,400 credits, billed annually ($399.90 billed monthly). Scale: custom pricing. Prices were read from lusha.com on Oct 17, 2026.
What platforms does Lusha work on?
Lusha is available on Web. It also has a browser extension.
Does Lusha offer any discounts?
Lusha publicly lists the following: About 25% off with yearly billing.
Does Lusha have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Lusha is listed for Web.
Does Lusha have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Lusha is listed for Web.
Is Lusha open source?
Lusha is not described as open source on its own site, as read on Oct 17, 2026.
Does Lusha have an API?
Yes. Lusha offers a public API, according to its own site.
What does Lusha integrate with?
Lusha's listing names Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft, Gmail and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Lusha?
Lusha is made by Lusha Systems Inc. It dates from 2016.
What are the alternatives to Lusha?
The closest alternatives to Lusha in our directory are Apollo.io, Kaspr, ContactOut, RocketReach and ZoomInfo. Each one has a side-by-side comparison with Lusha.
How does Lusha compare with other lead and email finders?
Lusha's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5. It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
Is Lusha good value for money?
ToolGPA grades Lusha C for value for money. Its paid plans start at $37.45 a month, against a middle price of $39 for the category: 6 of the 14 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Lusha?
To replace Lusha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $449.40 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.