Apollo.io
B2B contact database with built-in email sequences and a dialer
Our verdict
Third of our top three lead and email finders
For: Sales reps who need phone numbers from a large database
Apollo.io searches about 240 million contacts and 30 million companies, reveals a work email for 1 credit and a phone number for 8, and runs email sequences and a US dialer from the same account, with a Chrome extension for LinkedIn and Gmail. The free plan gives 900 credits per seat a year, granted monthly, and Basic is $49 per seat a month, billed annually, with 30,000 credits a seat a year. It is third because a team costs more: every seat is paid for and all must be on the same plan, unused credits expire each billing cycle, and the web app takes longer to learn.
See all three and how we rankApollo.io report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for contact data and outreach in one account
Apollo is the one-stop sales shop: a big contact database, email sequences and a dialer in one account, with a free plan to start on. Basic is $49 a seat a month billed yearly, so five reps pay $245. Watch the credits, though: a phone number costs 8 against 1 for an email, and unused credits vanish each cycle.
Who Apollo.io is for
- Great if you want to find people and email them from the same account
- Handy when you're a founder trying outbound and want a free plan with sequences
- Good for reps who prospect on LinkedIn through a browser extension
Who Apollo.io is not for
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan
Why Apollo.io gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number.
- CFree plan and trialA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day.
- BFeaturesAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it.
- CEase of useNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off.
- BPlatforms and integrationsWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record.
What these grades rest on. Graded from this listing, whose facts were read from Apollo.io's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/apollo-io#review"><img src="https://toolgpa.com/badge/apollo-io.svg" alt="Apollo.io: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Apollo.io stands among lead and email finders
Apollo.io's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5.
It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
Its paid plans start at $49 a month for each person, against a middle price of $39 for the category: 9 of the 14 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 20 lead and email finders we grade, cut by the letter each got. Apollo.io’s own letter is outlined.
- CValue for moneyAbove 1 of 19, level with 9
- CFree plan and trialAbove 2 of 19, level with 17
- BFeaturesAbove 9 of 19, level with 8
- CEase of useAbove 0 of 19, level with 9
- BPlatforms and integrationsAbove 1 of 19, level with 18
Price against what you get
Each dot is one of 15 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Apollo.io, or make your own?
Keep it
To replace Apollo.io you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $588 a year.
What you could make
- Sales pipeline and web clipper: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Apollo.io’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Apollo.io?
Apollo.io is a sales platform built on a database of about 240 million contacts and 30 million companies. Reps search and filter that data, reveal work emails and phone numbers with credits, and then contact people from the same account through email sequences, a dialer and a Chrome extension. Paid plans add CRM enrichment, website visitor identification and call recording.
Apollo.io has a free plan. Paid plans start at $49 per seat / month, billed annually. See every plan
Good for
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
Worth knowing
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Key features
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Apollo.io pricing
- Starts at
- $49 per seat / month, billed annually
- Free plan
- 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension.
- Free trial
- 14-day trial of Basic or Professional with 75 credits
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day. |
| Basic | $49per seat / month, billed annually, 30,000 credits a seat a year | Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply). |
| Professional | $79per seat / month, billed annually, 48,000 credits a seat a year | Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows. |
| Organization | $119per seat / month, billed annually, 72,000 credits a seat a year | Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security. |
Read from apollo.io on Oct 17, 2026. Prices change, so confirm with Apollo.io before you buy.
Ways to pay less
- Annual discountSave 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
Stated on apollo.io - Startups50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Stated on apollo.io
Works with
Apollo.io alternatives
- Apollo.io vs ZoomInfo
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- Apollo.io vs Lusha
Free plan · from $37.45/mo
- Apollo.io vs Seamless.AI
Free trial
- Apollo.io vs RocketReach
Free plan
- Apollo.io vs lemlist
Free trial · from $55/mo
Common questions
Is Apollo.io free?
Apollo.io has a free plan. 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. Paid plans start at $49 per seat / month, billed annually.
How much does Apollo.io cost?
Apollo.io lists 4 plans. Free: $0. Basic: $49 per seat / month, billed annually, 30,000 credits a seat a year. Professional: $79 per seat / month, billed annually, 48,000 credits a seat a year. Organization: $119 per seat / month, billed annually, 72,000 credits a seat a year. Prices were read from apollo.io on Oct 17, 2026.
What platforms does Apollo.io work on?
Apollo.io is available on Web. It also has a browser extension.
Does Apollo.io offer any discounts?
Apollo.io publicly lists the following: Save 24% with annual billing; 50% off for a year for early-stage startups.
Does Apollo.io have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Apollo.io is listed for Web.
Does Apollo.io have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Apollo.io is listed for Web.
Is Apollo.io open source?
Apollo.io is not described as open source on its own site, as read on Oct 17, 2026.
Does Apollo.io have an API?
Yes. Apollo.io offers a public API, according to its own site.
What does Apollo.io integrate with?
Apollo.io's listing names Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gmail, Slack and SendGrid. A listing names up to eight integrations, so it may connect to more.
Does Apollo.io have a free trial?
Yes. 14-day trial of Basic or Professional with 75 credits.
Who makes Apollo.io?
Apollo.io is made by ZenLeads Inc. (Apollo.io). It dates from 2015.
What are the alternatives to Apollo.io?
The closest alternatives to Apollo.io in our directory are ZoomInfo, Lusha, Seamless.AI, RocketReach and lemlist. Each one has a side-by-side comparison with Apollo.io.
How does Apollo.io compare with other lead and email finders?
Apollo.io's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5. It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
Is Apollo.io good value for money?
ToolGPA grades Apollo.io C for value for money. Its paid plans start at $49 a month for each person, against a middle price of $39 for the category: 9 of the 14 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Apollo.io?
To replace Apollo.io you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $588 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. It is priced for each person, which means accounts and billing for a team. It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.