Vainu review (2026): is it worth €250 a month, billed yearly?
Nordic company and contact data for prospecting and CRM upkeep
Black Friday: is there a Vainu sale?
Vainu report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for Nordic company data for sales teams
Vainu is a company database for Finland, Sweden, Norway and Denmark, with lists, CRM sync and trigger events on top. It starts at €250 a month on annual billing, and that buys one country and one to two seats. There's no free plan or trial, and most of what you'd add costs more.
Who Vainu is for
- Fits if you sell to companies in Finland, Sweden, Norway or Denmark and have a CRM to keep clean
- Works for data teams that want Nordic company records over an API
Who Vainu is not for
- Not for you if you sell outside the four Nordic countries, because coverage stops there
- Skip it if you want to try before paying: there is no free plan or trial
- Pricey if you need CRM updates or AI agents, which start at €417 and €583 a month
- Watch out: each licence covers one country, and extra countries, seats and connectors are quoted on a call
- Watch out: prices are 'from' figures in euros, billed annually and excluding VAT
Why Vainu gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money€250 a month and up, billed annually and before VAT, for one country database. Lead finders here start at $33 in the cheaper quarter and the dearest tenth begins at $99. CRM updates need Data Sync at €417 and the AI agents need Discover at €583.
- FFree plan and trialNo free plan and no trial on the pricing page. You get a 30-minute call where the team confirms your price.
- CFeaturesFilters on 550+ fields, decision-makers, lists and CRM sync, plus an API. But a licence covers a single country, and richer data like financials and owners costs €83 or €167 a month extra.
- CEase of useNo store rating on record, and it is a web platform where you pick a country, build lists and connect a CRM or warehouse before it pays off.
- BPlatforms and integrationsWeb only, but with CRM, data warehouse and ERP sync, an API, MCP and a command-line tool.
What these grades rest on. Graded from this listing, whose facts were read from Vainu's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/vainu#review"><img src="https://toolgpa.com/badge/vainu.svg" alt="Vainu: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Vainu stands among lead and email finders
Vainu's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3.
It stands best on platforms and integrations (B, above 9 of 49) and worst on free plan and trial (F, above 0).
Its paid plans start at about $279.30 a month, against a middle price of $49 for the category: 37 of the 39 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. Vainu’s own letter is outlined.
- DValue for moneyAbove 1 of 49, level with 4
- FFree plan and trialAbove 0 of 49, level with 5
- CFeaturesAbove 1 of 49, level with 34
- CEase of useAbove 1 of 49, level with 32
- BPlatforms and integrationsAbove 9 of 49, level with 40
Price against what you get
Each dot is one of 40 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Vainu, or make your own?
Keep it
To replace Vainu you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 45 of the 49 other lead and email finders grade higher. It costs $3,351.60 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Databases with views, filters and links between them.
- An API that other software can build on.
What this rests on. Vainu’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Vainu?
Vainu is a Nordic company data provider covering Finland, Sweden, Norway and Denmark. Its site puts the database at 5.1 million companies and 10.5 million contacts. Three products build on it: Reach for finding accounts and buyers, Data Sync for keeping CRM and other systems current, and Discover for trigger events and AI agents.
Worth knowing
- Every licence covers one country database; extra countries, seats and connectors are priced on a sales call.
- The page shows 'from' prices in euros, billed annually and excluding VAT; the final price is confirmed on a demo call.
- Premium data adds 83 euros a month and Full adds 167 euros a month on top of the licence.
- Coverage is the four Nordic countries, so it is not a global contact database.
Key features
- Reach
- Filter and segment companies on 550+ data fields, find decision-makers among the contacts, and keep lists that update themselves.
- Data Sync
- Sends any data point into a CRM, data warehouse or ERP, with updates and enrichment so records stay current.
- Discover
- Surfaces change events that give a reason and a time to reach out, and adds AI agents on the top tier.
- Data packages
- Basic data is included. Premium adds business units, financials, group data, owners and event data. Full adds meeting minutes, municipality budgets and ESG reports.
- Three ways to run it
- Use the Vainu platform yourself, build on it over API, MCP and CLI with Vainu Headless, or have Vainu deliver finished work as Vainu Outcomes.
Vainu pricing
As of Nov 12, 2026, Vainu is a paid product, starting at €250 per month, billed annually, excluding VAT.
- Starts at
- €250 per month, billed annually, excluding VAT
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Reach | €250per month and up, billed annually, excl. VAT | Find the right accounts and buyers. One country database, one to two seats and triggers. Exact price confirmed on a demo call. |
| Data Sync | €417per month and up, billed annually, excl. VAT | Everything in Reach, plus data updates and enrichment to keep connected systems current. |
| Discover | €583per month and up, billed annually, excl. VAT | Everything in Data Sync, plus monitoring of your market with the full AI offering and agents. |
| Enterprise | Custom | Fully customised data solutions delivered to your data lake or warehouse. Sold through sales. |
Read from vainu.com on Nov 12, 2026. Prices change, so confirm with Vainu before you buy.
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Common questions
Does Vainu have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Vainu is listed for Web.
Does Vainu have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Vainu is listed for Web.
Is Vainu open source?
Vainu is not described as open source on its own site, as read on Nov 12, 2026.
Does Vainu have an API?
Yes. Vainu offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.