Vainu vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than Vainu: 2.8 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Vainu
Nordic company and contact data for prospecting and CRM upkeep
From €250/mo
Which one is for you
Pick Vainu if
- Fits if you sell to companies in Finland, Sweden, Norway or Denmark and have a CRM to keep clean
- Works for data teams that want Nordic company records over an API
Look elsewhere if
- Not for you if you sell outside the four Nordic countries, because coverage stops there
- Skip it if you want to try before paying: there is no free plan or trial
- Pricey if you need CRM updates or AI agents, which start at €417 and €583 a month
- Watch out: each licence covers one country, and extra countries, seats and connectors are quoted on a call
- Watch out: prices are 'from' figures in euros, billed annually and excluding VAT
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 1.6GPAVainuWeak | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | D€250 a month and up, billed annually and before VAT, for one country database. Lead finders here start at $33 in the cheaper quarter and the dearest tenth begins at $99. CRM updates need Data Sync at €417 and the AI agents need Discover at €583. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | FNo free plan and no trial on the pricing page. You get a 30-minute call where the team confirms your price. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CFilters on 550+ fields, decision-makers, lists and CRM sync, plus an API. But a licence covers a single country, and richer data like financials and owners costs €83 or €167 a month extra. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo store rating on record, and it is a web platform where you pick a country, build lists and connect a CRM or warehouse before it pays off. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb only, but with CRM, data warehouse and ERP sync, an API, MCP and a command-line tool. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | Nordic company data for sales teams | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Vainu and ZoomInfo. How we grade
Where they differ
- Vainu also covers databases.
- ZoomInfo also covers workflow automation.
In commonWebPublic APIAI featuresAI agents
At a glance
| Vainu | ZoomInfo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | €250 per month, billed annually, excluding VAT | Not published |
| Free plan | None | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Vainu | ZoomInfo Technologies LLC |
| Price read from | vainu.com | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Vainu
- Every licence covers one country database; extra countries, seats and connectors are priced on a sales call.
- The page shows 'from' prices in euros, billed annually and excluding VAT; the final price is confirmed on a demo call.
- Premium data adds 83 euros a month and Full adds 167 euros a month on top of the licence.
- Coverage is the four Nordic countries, so it is not a global contact database.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Vainu
- Reach
- Filter and segment companies on 550+ data fields, find decision-makers among the contacts, and keep lists that update themselves.
- Data Sync
- Sends any data point into a CRM, data warehouse or ERP, with updates and enrichment so records stay current.
- Discover
- Surfaces change events that give a reason and a time to reach out, and adds AI agents on the top tier.
- Data packages
- Basic data is included. Premium adds business units, financials, group data, owners and event data. Full adds meeting minutes, municipality budgets and ESG reports.
- Three ways to run it
- Use the Vainu platform yourself, build on it over API, MCP and CLI with Vainu Headless, or have Vainu deliver finished work as Vainu Outcomes.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Vainu
Reach€250
per month and up, billed annually, excl. VAT
Find the right accounts and buyers. One country database, one to two seats and triggers. Exact price confirmed on a demo call.
Data Sync€417
per month and up, billed annually, excl. VAT
Everything in Reach, plus data updates and enrichment to keep connected systems current.
Discover€583
per month and up, billed annually, excl. VAT
Everything in Data Sync, plus monitoring of your market with the full AI offering and agents.
EnterpriseCustom
Fully customised data solutions delivered to your data lake or warehouse. Sold through sales.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Common questions
Which is cheaper, Vainu or ZoomInfo?
As of Nov 12, 2026, Vainu starts at €250 per month, billed annually, excluding VAT, and ZoomInfo has no price we could confirm.
Which has a free plan, Vainu or ZoomInfo?
As of Nov 12, 2026, only ZoomInfo has a free plan. Vainu does not.
Which platforms do Vainu and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.