UpLead vs ZoomInfo
We give UpLead a 2.2 GPA and ZoomInfo a 2.8, out of 4.0. ZoomInfo grades higher on value for money, features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
UpLead
B2B contact database with verified emails and mobile numbers
Free trial · from $74/mo
How we grade them
| 2.2GPAUpLeadFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | D$74 a month billed yearly for one user and 170 credits, which is where this category's dearest tenth starts ($74). Team seats need the custom Professional plan, so there's no five-person figure on record. Extra credits are $0.60 each. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA 7-day free trial with 5 credits, and no free plan. Five contacts is enough to check the data looks right, not much else. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | BOver 200 million contacts with filters, a verified email and mobile for one credit, a Chrome extension, technographics and enrichment from Plus, and intent data on Professional. It covers the whole job. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo App Store rating on record. The work is building target lists from filters such as industry, size and tech used, which takes a little learning. | B4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and Zapier. Full API access only on Professional. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | verified emails and mobiles for target lists | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: UpLead and ZoomInfo. How we grade
Where they differ
- ZoomInfo has a free plan. UpLead does not, though it has a free trial.
- Only ZoomInfo lists an iOS app.
- UpLead also covers web clipper.
- ZoomInfo also covers workflow automation and AI agents.
In commonWebBrowser extensionPublic API
At a glance
| UpLead | ZoomInfo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $74 per month for 170 credits, billed annually | Not published |
| Free plan | None | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | 7-day free trial with 5 credits | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | UpLead | ZoomInfo Technologies LLC |
| Price read from | uplead.com | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
UpLead
- Sales teams that need direct mobile numbers as well as emails
- Building target lists by industry, size or technology used
- Buyers who want monthly billing without an annual contract
ZoomInfo
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
UpLead
- Essentials and Plus are single-user accounts; team seats need the custom Professional plan.
- Essentials includes 170 credits a month, one per contact; extra credits cost $0.60 each ($0.50 on Plus).
- Data enrichment and technographics start on Plus; intent data and full API access only on Professional.
- The trial gives 5 credits over 7 days; there is no free plan.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
UpLead
- Prospector search
- Filter a database the company puts at over 200 million contacts and 16 million companies by industry, size, revenue, location and job details.
- Verified emails and mobile numbers
- One credit unlocks one contact's verified email and mobile direct dial for download or CRM export. UpLead states 95% email accuracy.
- Chrome extension
- Shows contact and company data while browsing LinkedIn or a company's website, and sends leads to a CRM or a CSV file.
- Technographics and enrichment
- From the Plus plan, search companies by more than 16,000 technologies they use and fill in missing contact and company data.
- Intent data and competitor intelligence
- The Professional plan adds buyer intent data on companies researching a topic and lookalikes of existing customers.
- CRM and sales tool connections
- Exports to Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and others, plus Zapier.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
UpLead
Essentials$74
per month for 170 credits, billed annually ($99 billed monthly)
One user, verified emails and mobile numbers, the Chrome extension and CRM integrations. Billed yearly it comes as 2,040 credits for the year.
Plus$149
per month for 400 credits, billed annually ($199 billed monthly)
One user. Adds data enrichment, technographics, email patterns, advanced filters and suppression lists; 4,800 credits a year when billed yearly.
ProfessionalCustom
Custom seats and credits, sold through a demo and billed annually only. Adds intent data, full API access, two-way CRM sync and a success manager.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
UpLead
- Annual discount
About 25% off with yearly billing
UpLead's pricing page shows Essentials at $74 a month billed yearly against $99 monthly, and Plus at $149 against $199.
ZoomInfo
No public discounts listed.
