Lusha vs ZoomInfo
We give Lusha a 2.4 GPA and ZoomInfo a 2.8, out of 4.0. ZoomInfo grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lusha
B2B contact data for verified emails and direct phone numbers
How we grade them
| 2.4GPALushaFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | CFive people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | BVerified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round. | B4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | direct phone numbers alongside work emails | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lusha and ZoomInfo. How we grade
Where they differ
- Only ZoomInfo lists an iOS app.
- Lusha also covers web clipper and email campaigns.
- ZoomInfo also covers workflow automation and AI agents.
At a glance
| Lusha | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $37.45 per month for 400 credits, billed annually | Not published |
| Free plan | 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Lusha Systems Inc. | ZoomInfo Technologies LLC |
| Price read from | lusha.com | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Lusha
- Reps who need direct phone numbers as well as emails
- Prospecting from LinkedIn and company websites in the browser
- Small teams that can work within five seats
ZoomInfo
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
Lusha
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Lusha
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Lusha
Free$0
40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required.
Starter$37.45
per month for 400 credits, billed annually ($49.90 billed monthly)
1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro$52.45
per month for 600 credits, billed annually ($69.90 billed monthly)
2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks.
Premium$299.95
per month for 3,400 credits, billed annually ($399.90 billed monthly)
5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation.
ScaleCustom
Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Lusha
- Annual discount
About 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
ZoomInfo
No public discounts listed.
