ZoomInfo
B2B contact and company data platform with AI sales tools
ZoomInfo report card
Good · out of 4.0 · graded Oct 17, 2026
Best for big sales and marketing teams that run on data
ZoomInfo is the heavyweight: emails, direct dials and mobiles, intent signals, AI agents and ad audiences for sales and marketing teams. Every package is quoted by sales, so there's no price to compare. It's built for companies of 100-plus people, and a small team may find it a lot.
Who ZoomInfo is for
- Great if your reps call direct dials and mobiles all day
- Handy when marketing runs account-based campaigns on intent data
- Good for sales teams at companies with 100 or more people
Who ZoomInfo is not for
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
Why ZoomInfo gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee.
- CFree plan and trialZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on.
- AFeaturesContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here.
- BEase of use4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn.
- BPlatforms and integrationsWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server.
What these grades rest on. Graded from this listing, whose facts were read from ZoomInfo's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/zoominfo#review"><img src="https://toolgpa.com/badge/zoominfo.svg" alt="ZoomInfo: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where ZoomInfo stands among lead and email finders
ZoomInfo's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6.
It stands best on features (A, above 18 of 19) and worst on value for money (C, above 1).
Each grade against the category
Every bar is all 20 lead and email finders we grade, cut by the letter each got. ZoomInfo’s own letter is outlined.
- CValue for moneyAbove 1 of 19, level with 9
- CFree plan and trialAbove 2 of 19, level with 17
- AFeaturesAbove 18 of 19, level with 1
- BEase of useAbove 10 of 19, level with 9
- BPlatforms and integrationsAbove 1 of 19, level with 18
Keep ZoomInfo, or make your own?
Keep it
To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- A real app for iOS. Something home-made would be a web page.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. ZoomInfo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ZoomInfo?
ZoomInfo is a database of business contacts and companies, with email addresses, direct dials, mobile numbers, buyer intent signals and company details, wrapped in tools for sales, marketing and recruiting teams. Its sales plans add AI account prioritization, outreach workflows and AI agents, and its marketing plans add ad audiences and account-based campaigns. Prices are quoted by its sales team.
ZoomInfo's current pricing could not be confirmed from its own site. See every plan
Good for
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
ZoomInfo pricing
We could not confirm ZoomInfo’s current pricing from its own site, so we are not listing plans here. See zoominfo.com for current prices.
How people rate the ZoomInfo app
4.6
out of 5 for the iPhone and iPad app
- 5 stars86%
- 4 stars4%
- 3 stars2%
- 2 stars1%
- 1 star6%
1,041 ratings on the App Store in the United States, read Oct 17, 2026. It rates the app, not everything the product does. See the listing
Works with
ZoomInfo alternatives
- ZoomInfo vs Apollo.io
Free plan · from $49/mo
- ZoomInfo vs Lusha
Free plan · from $37.45/mo
- ZoomInfo vs UpLead
Free trial · from $74/mo
- ZoomInfo vs Seamless.AI
Free trial
Common questions
Is ZoomInfo free?
ZoomInfo has a free plan. ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated.
What platforms does ZoomInfo work on?
ZoomInfo is available on Web and iOS. It also has a browser extension.
How is ZoomInfo rated?
ZoomInfo's iPhone and iPad app averages 4.6 out of 5 from 1,041 ratings on the App Store in the United States, as read on Oct 17, 2026. That is the store's rating of the app, not a score from us.
Does ZoomInfo have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. ZoomInfo is listed for Web and iOS.
Does ZoomInfo have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. ZoomInfo is listed for Web and iOS.
Is ZoomInfo open source?
ZoomInfo is not described as open source on its own site, as read on Oct 17, 2026.
Does ZoomInfo have an API?
Yes. ZoomInfo offers a public API, according to its own site.
What does ZoomInfo integrate with?
ZoomInfo's listing names Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft, Slack and Claude. A listing names up to eight integrations, so it may connect to more.
Does ZoomInfo have a free trial?
Yes. Free trial of the full platform, usually 7 days, no credit card required.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo Technologies LLC. It dates from 2007.
What are the alternatives to ZoomInfo?
The closest alternatives to ZoomInfo in our directory are Apollo.io, Cognism, Lusha, UpLead and Seamless.AI. Each one has a side-by-side comparison with ZoomInfo.
How does ZoomInfo compare with other lead and email finders?
ZoomInfo's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6. It stands best on features (A, above 18 of 19) and worst on value for money (C, above 1).
Could I make my own version of ZoomInfo?
To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade. What you could not make: An AI agent, with the models and the safeguards behind it. Connections to other products, each kept working as those products change. A real app for iOS. Something home-made would be a web page. The depth: we grade its features A, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026. What people say is linked where it appears.