The ZoomInfo Insider’s Guide
Everything we know about ZoomInfo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ZoomInfo
The Insider’s Guide
B2B contact and company data platform with AI sales tools
Every plan, grade, refund rule and rival among lead and email finders, read from ZoomInfo’s own pages.
Made by ZoomInfo Technologies LLC · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ZoomInfo’s own pages, its app-store listings and our grades. Every fact in it is on ZoomInfo’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 13 of the 19 other lead and email finders we grade
ZoomInfo is a database of business contacts and companies, with email addresses, direct dials, mobile numbers, buyer intent signals and company details, wrapped in tools for sales, marketing and recruiting teams. Its sales plans add AI account prioritization, outreach workflows and AI agents, and its marketing plans add ad audiences and account-based campaigns. Prices are quoted by its sales team.
To get you started, here are 8 things to know about ZoomInfo, taken from its own pages and our grades.
Every package is quoted by sales, so there's no price to compare.
- 1
Best for big sales and marketing teams that run on data
ZoomInfo is the heavyweight: emails, direct dials and mobiles, intent signals, AI agents and ad audiences for sales and marketing teams.
- 2
There is a free plan
ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated.
- 3
It runs on 2 platforms
Web and iOS, with a browser extension too.
- 4
Contact and company search
Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- 5
Buyer intent and signals
Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- 6
AI assistant and agents
AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- 7
A 2.8 GPA, above 13 of 19
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
ZoomInfo at a glance
- Pricing
- Free plan
- Free plan
- Yes
- Free trial
- Free trial of the full platform, usually 7 days, no credit card required
- Runs on
- Web, iOS, Browser extension
- Made by
- ZoomInfo Technologies LLC, since 2007
- Category
- Lead & Email Finders
- Our grade
- 2.8 GPA, good
- Store rating
- 4.6 on the App Store, 1,041 ratings
The report card
Best for big sales and marketing teams that run on data
ZoomInfo is the heavyweight: emails, direct dials and mobiles, intent signals, AI agents and ad audiences for sales and marketing teams. Every package is quoted by sales, so there's no price to compare. It's built for companies of 100-plus people, and a small team may find it a lot.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | C | ZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | A | Contacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | B | 4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. |
| Platforms and integrations | B | Web, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ZoomInfo is for
- Great if your reps call direct dials and mobiles all day
- Handy when marketing runs account-based campaigns on intent data
- Good for sales teams at companies with 100 or more people
Who it is not for
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
Good to know
Good for
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
ZoomInfo's current pricing could not be confirmed from its own site.
Each export of a profile uses a credit, and CRM integrations usually add a base fee.
We could not confirm ZoomInfo’s current prices from its own site, so this guide lists no plans. zoominfo.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Browser extension
B2B contact and company data platform with AI sales tools. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, AI agents.
It covers the whole job and reaches into marketing further than any rival here.
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Where it runs
- Web
- iOS
- Browser extension
What it works with
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Marketo
- Outreach
- Salesloft
- Slack
- Claude
ZoomInfo is made by ZoomInfo Technologies LLC, and has been around since 2007.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/19
Other lead and email finders it is graded above
ZoomInfo's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6.
It stands best on features (A, above 18 of 19) and worst on value for money (C, above 1).
Each grade against the category
Every bar is all 20 lead and email finders we grade, cut by the letter each got. ZoomInfo’s own letter is outlined.
- CValue for moneyAbove 1 of 19
- CFree plan and trialAbove 2 of 19
- AFeaturesAbove 18 of 19
- BEase of useAbove 10 of 19
- BPlatforms and integrationsAbove 1 of 19
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- A real app for iOS. Something home-made would be a web page.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. ZoomInfo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Apollo.io, Cognism, Lusha, UpLead and Seamless.AI
The 5 tools ZoomInfo is most often weighed against, with where each one differs from it.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Only ZoomInfo lists an iOS app.
- ZoomInfo also covers workflow automation and AI agents.
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- 2.0GPA
Cognism
Paid
B2B contact data with phone-verified mobiles, focused on Europe.
- ZoomInfo has a free plan. Cognism does not.
- Only ZoomInfo lists an iOS app.
- ZoomInfo also covers workflow automation and AI agents.
- 2.4GPA
Lusha
Free plan · from $37.45/mo
B2B contact data for verified emails and direct phone numbers.
- Only ZoomInfo lists an iOS app.
- ZoomInfo also covers workflow automation and AI agents.
- Lusha also covers web clipper and email campaigns.
- 2.2GPA
UpLead
Free trial · from $74/mo
B2B contact database with verified emails and mobile numbers.
- ZoomInfo has a free plan. UpLead does not, though it has a free trial.
- Only ZoomInfo lists an iOS app.
- ZoomInfo also covers workflow automation and AI agents.
- 2.4GPA
Seamless.AI
Free trial
B2B contact search with AI writing, emailing and a dialer.
- ZoomInfo has a free plan. Seamless.AI does not, though it has a free trial.
- Only ZoomInfo lists an iOS app.
- ZoomInfo also covers workflow automation and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ZoomInfo free?
ZoomInfo has a free plan. ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help.
What platforms does ZoomInfo work on?
ZoomInfo is available on Web and iOS. It also has a browser extension.
How is ZoomInfo rated?
ZoomInfo's iPhone and iPad app averages 4.6 out of 5 from 1,041 ratings on the App Store in the United States, as read on Oct 17, 2026.
Does ZoomInfo have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. ZoomInfo is listed for Web and iOS.
Does ZoomInfo have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. ZoomInfo is listed for Web and iOS.
Is ZoomInfo open source?
ZoomInfo is not described as open source on its own site, as read on Oct 17, 2026.
Does ZoomInfo have an API?
Yes. ZoomInfo offers a public API, according to its own site.
What does ZoomInfo integrate with?
ZoomInfo's listing names Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft, Slack and Claude.
Does ZoomInfo have a free trial?
Yes. Free trial of the full platform, usually 7 days, no credit card required.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo Technologies LLC. It dates from 2007.
What are the alternatives to ZoomInfo?
The closest alternatives to ZoomInfo in our directory are Apollo.io, Cognism, Lusha, UpLead and Seamless.AI.
How does ZoomInfo compare with other lead and email finders?
ZoomInfo's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6.
Could I make my own version of ZoomInfo?
To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from ZoomInfo’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from ZoomInfo's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by ZoomInfo Technologies LLC. Prices change, so check zoominfo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ZoomInfo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zoominfo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ZoomInfo: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/zoominfo
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/zoominfo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after ZoomInfo, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 20 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
- Hunter Insider's GuideEmail finder and verifier with cold email sequences built in2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ZoomInfo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. ZoomInfo is a trademark of its owner, and this guide is not made, paid for or approved by ZoomInfo Technologies LLC. Prices and plans change: check zoominfo.com before you buy.