Apollo.io vs UpLead
We give Apollo.io a 2.4 GPA and UpLead a 2.2, out of 4.0. Apollo.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
UpLead
B2B contact database with verified emails and mobile numbers
How we grade them
| 2.4GPAApollo.ioFair | 2.2GPAUpLeadFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | D$74 a month billed yearly for one user and 170 credits, which is where this category's dearest tenth starts ($74). Team seats need the custom Professional plan, so there's no five-person figure on record. Extra credits are $0.60 each. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA 7-day free trial with 5 credits, and no free plan. Five contacts is enough to check the data looks right, not much else. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | BOver 200 million contacts with filters, a verified email and mobile for one credit, a Chrome extension, technographics and enrichment from Plus, and intent data on Professional. It covers the whole job. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo App Store rating on record. The work is building target lists from filters such as industry, size and tech used, which takes a little learning. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb and a Chrome extension, with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and Zapier. Full API access only on Professional. |
| Best for | contact data and outreach in one account | verified emails and mobiles for target lists |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and UpLead. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. UpLead starts at $74 a month and scores 2.7.
They score the same, and Apollo.io starts $25 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 1 scores higher than UpLead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io starts at $49 per seat / month, billed annually. UpLead starts at $74 per month for 170 credits, billed annually.
- Apollo.io has a free plan. UpLead does not, though it has a free trial.
- Apollo.io also covers sales pipeline and email campaigns.
At a glance
| Apollo.io | UpLead | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $74 per month for 170 credits, billed annually |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | 7-day free trial with 5 credits |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | UpLead |
| Price read from | apollo.io | uplead.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
UpLead
- Sales teams that need direct mobile numbers as well as emails
- Building target lists by industry, size or technology used
- Buyers who want monthly billing without an annual contract
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
UpLead
- Essentials and Plus are single-user accounts; team seats need the custom Professional plan.
- Essentials includes 170 credits a month, one per contact; extra credits cost $0.60 each ($0.50 on Plus).
- Data enrichment and technographics start on Plus; intent data and full API access only on Professional.
- The trial gives 5 credits over 7 days; there is no free plan.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
UpLead
- Prospector search
- Filter a database the company puts at over 200 million contacts and 16 million companies by industry, size, revenue, location and job details.
- Verified emails and mobile numbers
- One credit unlocks one contact's verified email and mobile direct dial for download or CRM export. UpLead states 95% email accuracy.
- Chrome extension
- Shows contact and company data while browsing LinkedIn or a company's website, and sends leads to a CRM or a CSV file.
- Technographics and enrichment
- From the Plus plan, search companies by more than 16,000 technologies they use and fill in missing contact and company data.
- Intent data and competitor intelligence
- The Professional plan adds buyer intent data on companies researching a topic and lookalikes of existing customers.
- CRM and sales tool connections
- Exports to Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and others, plus Zapier.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
UpLead
Essentials$74
per month for 170 credits, billed annually ($99 billed monthly)
One user, verified emails and mobile numbers, the Chrome extension and CRM integrations. Billed yearly it comes as 2,040 credits for the year.
Plus$149
per month for 400 credits, billed annually ($199 billed monthly)
One user. Adds data enrichment, technographics, email patterns, advanced filters and suppression lists; 4,800 credits a year when billed yearly.
ProfessionalCustom
Custom seats and credits, sold through a demo and billed annually only. Adds intent data, full API access, two-way CRM sync and a success manager.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
UpLead
- Annual discount
About 25% off with yearly billing
UpLead's pricing page shows Essentials at $74 a month billed yearly against $99 monthly, and Plus at $149 against $199.
