Persana review (2026): is the free plan enough?
Credit-based prospect data, enrichment and AI outreach agents
Black Friday: is there a Persana sale?
Persana report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for credit-based enrichment with AI agents
Persana combines waterfall enrichment across 100-plus data providers with people search, AI research and outreach agents, and has a free plan of 50 credits. A phone costs 10 credits, and a site banner says it's joining forces with Rox, so plans may change.
Who Persana is for
- Fits if you want enrichment, research and outreach agents in one place
- Works for a small team that wants to start on the free credits
Who Persana is not for
- Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers
- Skip it if you want it settled, as the banner says it's joining forces with Rox and plans may change
- Pricey if you need volume: Unlimited is $600 a month billed annually
- Watch out: unlimited searches and exports are subject to fair use, and only Starter's monthly price was visible
Why Persana gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$68 a month billed annually for 24,000 credits a year, $85 monthly. That's the middle of the range, below the $74 dearer quarter.
- CFree plan and trialA free plan with 50 credits, enough for 50 emails or 5 phones, with unlimited users.
- BFeaturesWaterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync. It covers the job.
- CEase of useNo store rating on record. Tables, agents and signals to set up.
- BPlatforms and integrationsWeb, with eight listed integrations and no desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Persana's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Persana? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/persana#review"><img src="https://toolgpa.com/badge/persana.svg" alt="Persana: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Persana stands among lead and email finders
Persana's GPA of 2.4 is higher than 21 of the 49 other lead and email finders we grade, and level with 12.
It stands best on features (B, above 36 of 49) and worst on ease of use (C, above 1).
Its paid plans start at $68 a month, against a middle price of $49 for the category: 28 of the 39 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. Persana’s own letter is outlined.
- CValue for moneyAbove 6 of 49, level with 27
- CFree plan and trialAbove 11 of 49, level with 37
- BFeaturesAbove 36 of 49, level with 11
- CEase of useAbove 1 of 49, level with 32
- BPlatforms and integrationsAbove 9 of 49, level with 40
Price against what you get
Each dot is one of 40 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Persana, or make your own?
Keep it
To replace Persana you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $816 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Persana’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Persana?
Persana is a credit-based prospecting workspace. It pulls contacts and company data from more than 100 data sources, runs email and phone waterfall enrichment, and adds web scrapers and AI research agents on top. Higher plans add sequencing, CRM sync and signal triggers such as job changes and hiring. Every plan has unlimited users.
Worth knowing
- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.
Key features
- Waterfall enrichment
- Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- People and company search
- Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- AI research and agents
- Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- Signals and triggers
- The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.
- Sequencing and CRM sync
- Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.
Persana pricing
As of Nov 12, 2026, Persana has a free plan, and paid plans start at $68 per month, billed annually ($85 billed monthly).
- Starts at
- $68 per month, billed annually ($85 billed monthly)
- Free plan
- 50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls. |
| Starter | $68per month, 24,000 credits a year, billed annually ($85 monthly) | 2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports. |
| Growth | $151per month for 60,000 credits a year, billed annually | Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000. |
| Pro | $400per month for 216,000 credits a year, billed annually | Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support. |
| Unlimited | $600per month for 600,000 credits a year, billed annually | Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support. |
| Enterprise | Custom | Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales. |
Read from persana.ai on Nov 12, 2026. Prices change, so confirm with Persana before you buy.
Ways to pay less
- Annual discount20% off with annual billing
The pricing page toggle labels annual billing as a 20% saving over monthly billing.
Stated on persana.ai
Works with
- HubSpot
- Salesforce
- Smartlead
- Instantly
- Salesloft
- Outreach
- RB2B
- Warmly
Persana alternatives
- Persana vs Clay
Free plan · from $167/mo
- Persana vs Apollo.io
Free plan · from $49/mo
- Persana vs FullEnrich
Free trial · from $26/mo
- Persana vs BetterContact
Free trial · from $15/mo
- Persana vs ZoomInfo
Free plan
Common questions
Does Persana have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Persana is listed for Web.
Does Persana have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Persana is listed for Web.
Is Persana open source?
Persana is not described as open source on its own site, as read on Nov 12, 2026.
Does Persana have an API?
Yes. Persana offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.