Persana vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than Persana: 2.8 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Persana
Credit-based prospect data, enrichment and AI outreach agents
Which one is for you
Pick Persana if
- Fits if you want enrichment, research and outreach agents in one place
- Works for a small team that wants to start on the free credits
Look elsewhere if
- Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers
- Skip it if you want it settled, as the banner says it's joining forces with Rox and plans may change
- Pricey if you need volume: Unlimited is $600 a month billed annually
- Watch out: unlimited searches and exports are subject to fair use, and only Starter's monthly price was visible
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.4GPAPersanaFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | C$68 a month billed annually for 24,000 credits a year, $85 monthly. That's the middle of the range, below the $74 dearer quarter. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan with 50 credits, enough for 50 emails or 5 phones, with unlimited users. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | BWaterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync. It covers the job. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo store rating on record. Tables, agents and signals to set up. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb, with eight listed integrations and no desktop or phone app. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | credit-based enrichment with AI agents | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Persana and ZoomInfo. How we grade
Where they differ
- Persana also covers sales pipeline.
At a glance
| Persana | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $68 per month, billed annually ($85 billed monthly) | Not published |
| Free plan | 50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Persana AI | ZoomInfo Technologies LLC |
| Price read from | persana.ai | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Persana
- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Persana
- Waterfall enrichment
- Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- People and company search
- Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- AI research and agents
- Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- Signals and triggers
- The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.
- Sequencing and CRM sync
- Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Persana
Free$0
50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls.
Starter$68
per month, 24,000 credits a year, billed annually ($85 monthly)
2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports.
Growth$151
per month for 60,000 credits a year, billed annually
Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000.
Pro$400
per month for 216,000 credits a year, billed annually
Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support.
Unlimited$600
per month for 600,000 credits a year, billed annually
Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support.
EnterpriseCustom
Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Persana
- Annual discount
20% off with annual billing
The pricing page toggle labels annual billing as a 20% saving over monthly billing.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, Persana or ZoomInfo?
As of Nov 12, 2026, Persana starts at $68 per month, billed annually ($85 billed monthly), and ZoomInfo has no price we could confirm.
Which has a free plan, Persana or ZoomInfo?
As of Nov 12, 2026, both Persana and ZoomInfo have a free plan.
Which platforms do Persana and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.