FullEnrich vs Persana (2026): which should you pick?

Pick FullEnrich if

• Fits if a single data provider keeps coming back empty on your lists
• Works for teams with many users who'd rather not pay per seat, or developers adding lookups by API or MCP

Look elsewhere if

• Pricey if you mostly want mobile numbers, at 10 credits each against 1 for a work email
• Skip it if you prospect by clicking around LinkedIn, as no browser extension is on record
• Not for you if your CRM isn't HubSpot and you don't want to wire up Zapier or the API
• Tight if you're trying it free: 50 credits is 50 work emails or 5 mobile numbers
• Watch out: unused credits roll over only 3 months on monthly billing, and 10,000 credits a month cost $454 billed yearly

Pick Persana if

• Fits if you want enrichment, research and outreach agents in one place
• Works for a small team that wants to start on the free credits

Look elsewhere if

• Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers
• Skip it if you want it settled, as the banner says it's joining forces with Rox and plans may change
• Pricey if you need volume: Unlimited is $600 a month billed annually
• Watch out: unlimited searches and exports are subject to fair use, and only Starter's monthly price was visible

FullEnrich

• A mobile number costs 10 credits and a personal email 3, against 1 for a work email, so Pro's 500 monthly credits cover about 50 numbers.
• Unused credits roll over for 3 months on monthly billing and 12 months on annual, where the year's credits are granted together.
• HubSpot is the only native CRM integration; other tools connect through Zapier, Make, n8n or the API.
• The pages read describe a web app, an API and integrations, with no mention of a browser extension or mobile app.

Persana

• Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
• Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
• The site banner says Persana is joining forces with Rox, so plans and pricing may change.
• Unlimited searches and exports are subject to fair use and anti-abuse terms.

FullEnrich

Waterfall enrichment

Each request goes to one provider after another, across more than 20, and stops at the first verified match. Providers are chosen by the lead's region.

Email and phone verification

Emails pass syntax, SMTP and catch-all checks with a confidence score; phones are checked for landlines, out-of-service numbers and, in the US and Canada, the owner's name.

People and company search

Build lists from 800 million people and 50 million companies with filters such as job title, seniority, headcount, industry and location, or start from a CSV of companies.

Reverse email lookup

Turn a work or personal email into a full person and company profile for 1 credit.

API, MCP and no-code

Enrichment, search and reverse lookup through a REST API with webhooks, an MCP server for Claude and other agents, and Zapier, Make, n8n and Clay.

Team credit controls

Unlimited users share one credit balance, with per-user credit limits, usage monitoring by user and data type, and low-credit alerts on paid plans.

Persana

Waterfall enrichment

Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.

People and company search

Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.

AI research and agents

Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.

Signals and triggers

The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.

Sequencing and CRM sync

Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.

FullEnrich

• Pro$26

  per month for 500 credits a month, billed annually ($29 monthly)

  Every feature, unlimited users and credit rollover. Price rises with credits: $454 a month at 10,000 credits a month billed annually ($499 monthly).

• EnterpriseCustom

  Pro plus priority support, a dedicated account manager, custom rate limits, bring-your-own API keys, custom SSO and reseller or agency terms.

Persana

• Free$0

  50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls.

• Starter$68

  per month, 24,000 credits a year, billed annually ($85 monthly)

  2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports.

• Growth$151

  per month for 60,000 credits a year, billed annually

  Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000.

• Pro$400

  per month for 216,000 credits a year, billed annually

  Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support.

• Unlimited$600

  per month for 600,000 credits a year, billed annually

  Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support.

• EnterpriseCustom

  Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales.

FullEnrich

• Annual discount

  About 10% off with annual billing

  FullEnrich lists annual billing as about 10% cheaper: 500 credits a month cost $26 a month billed yearly ($312) against $29 billed monthly.

Persana

• Annual discount

  20% off with annual billing

  The pricing page toggle labels annual billing as a 20% saving over monthly billing.