Clay vs FullEnrich
We give Clay and FullEnrich the same GPA: 2.8 out of 4.0. Clay grades higher on features. FullEnrich grades higher on value for money and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
FullEnrich
Email and phone finder that checks 20+ data providers in turn
How we grade them
| 2.8GPAClayGood | 2.8GPAFullEnrichGood | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | APro is $26 a month billed annually for 500 credits, $29 monthly, with unlimited users. Shared by a team of five that's a fraction of a seat elsewhere here, and even one person pays less than most rivals start at. The catch is the shared pool: a mobile number takes 10 credits. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | CNo free plan, but 50 free credits to start with no credit card, and more for inviting teammates. That's 50 work emails or 5 mobile numbers: enough to check the data, not to live on. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | CWaterfall lookups across 20+ providers, email and phone checks, people and company search, reverse email lookup, CSV and API enrichment. It does the finding job fully. The gaps its listing names: no browser extension, and HubSpot is the only native CRM. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | BNo App Store rating on record, but there's nothing to set up: drop in a CSV of names and companies and get verified emails and numbers back, paying only for what turns up. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | BWeb only, with HubSpot, Zapier, Make, n8n and Clay, a REST API with webhooks, and an MCP server for Claude and other agents. No browser extension, phone or desktop app on record. |
| Best for | building custom lead lists from many data sources | finding emails and mobiles other tools miss |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and FullEnrich. How we grade
Price against what you get
Clay starts at $167 a month and scores 3.0 out of 4 on features, ease of use and platforms. FullEnrich starts at $26 a month and scores 2.7.
Clay scores higher, and starts $141 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, none scores higher than Clay for less, and none scores higher than FullEnrich for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Clay starts at $167 per month for 2,500 data credits, billed annually. FullEnrich starts at $26 per month for 500 credits a month, billed annually ($29 monthly).
- Clay has a free plan. FullEnrich does not, though it has a free trial.
- Clay also covers workflow automation and email campaigns.
At a glance
| Clay | FullEnrich | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $167 per month for 2,500 data credits, billed annually | $26 per month for 500 credits a month, billed annually ($29 monthly) |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | None |
| Free trial | 14-day trial of paid plans | 50 free credits to start, no credit card required; more credits for inviting teammates |
| Web | ||
| Made by | Clay Labs Inc. | FullEnrich |
| Price read from | clay.com | fullenrich.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Clay
- Growth and operations teams building custom lead lists
- Teams that want several data providers behind one bill
- People comfortable setting up spreadsheet-style workflows
FullEnrich
- Outbound teams that want more found contacts than a single data provider gives
- Teams with many users who would rather not pay per seat
- Developers and AI agent builders adding contact lookups to their own tools
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
FullEnrich
- A mobile number costs 10 credits and a personal email 3, against 1 for a work email, so Pro's 500 monthly credits cover about 50 numbers.
- Unused credits roll over for 3 months on monthly billing and 12 months on annual, where the year's credits are granted together.
- HubSpot is the only native CRM integration; other tools connect through Zapier, Make, n8n or the API.
- The pages read describe a web app, an API and integrations, with no mention of a browser extension or mobile app.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
FullEnrich
- Waterfall enrichment
- Each request goes to one provider after another, across more than 20, and stops at the first verified match. Providers are chosen by the lead's region.
- Email and phone verification
- Emails pass syntax, SMTP and catch-all checks with a confidence score; phones are checked for landlines, out-of-service numbers and, in the US and Canada, the owner's name.
- People and company search
- Build lists from 800 million people and 50 million companies with filters such as job title, seniority, headcount, industry and location, or start from a CSV of companies.
- Reverse email lookup
- Turn a work or personal email into a full person and company profile for 1 credit.
- API, MCP and no-code
- Enrichment, search and reverse lookup through a REST API with webhooks, an MCP server for Claude and other agents, and Zapier, Make, n8n and Clay.
- Team credit controls
- Unlimited users share one credit balance, with per-user credit limits, usage monitoring by user and data type, and low-credit alerts on paid plans.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
FullEnrich
Pro$26
per month for 500 credits a month, billed annually ($29 monthly)
Every feature, unlimited users and credit rollover. Price rises with credits: $454 a month at 10,000 credits a month billed annually ($499 monthly).
EnterpriseCustom
Pro plus priority support, a dedicated account manager, custom rate limits, bring-your-own API keys, custom SSO and reseller or agency terms.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
FullEnrich
- Annual discount
About 10% off with annual billing
FullEnrich lists annual billing as about 10% cheaper: 500 credits a month cost $26 a month billed yearly ($312) against $29 billed monthly.
