Apollo.io vs FullEnrich
We give Apollo.io a 2.4 GPA and FullEnrich a 2.8, out of 4.0. Apollo.io grades higher on features. FullEnrich grades higher on value for money and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
FullEnrich
Email and phone finder that checks 20+ data providers in turn
How we grade them
| 2.4GPAApollo.ioFair | 2.8GPAFullEnrichGood | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | APro is $26 a month billed annually for 500 credits, $29 monthly, with unlimited users. Shared by a team of five that's a fraction of a seat elsewhere here, and even one person pays less than most rivals start at. The catch is the shared pool: a mobile number takes 10 credits. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CNo free plan, but 50 free credits to start with no credit card, and more for inviting teammates. That's 50 work emails or 5 mobile numbers: enough to check the data, not to live on. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CWaterfall lookups across 20+ providers, email and phone checks, people and company search, reverse email lookup, CSV and API enrichment. It does the finding job fully. The gaps its listing names: no browser extension, and HubSpot is the only native CRM. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | BNo App Store rating on record, but there's nothing to set up: drop in a CSV of names and companies and get verified emails and numbers back, paying only for what turns up. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb only, with HubSpot, Zapier, Make, n8n and Clay, a REST API with webhooks, and an MCP server for Claude and other agents. No browser extension, phone or desktop app on record. |
| Best for | contact data and outreach in one account | finding emails and mobiles other tools miss |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and FullEnrich. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. FullEnrich starts at $26 a month and scores 2.7.
They score the same, and FullEnrich starts $23 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and none scores higher than FullEnrich for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io starts at $49 per seat / month, billed annually. FullEnrich starts at $26 per month for 500 credits a month, billed annually ($29 monthly).
- Apollo.io has a free plan. FullEnrich does not, though it has a free trial.
- Only Apollo.io lists a browser extension.
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
At a glance
| Apollo.io | FullEnrich | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $26 per month for 500 credits a month, billed annually ($29 monthly) |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | 50 free credits to start, no credit card required; more credits for inviting teammates |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | FullEnrich |
| Price read from | apollo.io | fullenrich.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
FullEnrich
- Outbound teams that want more found contacts than a single data provider gives
- Teams with many users who would rather not pay per seat
- Developers and AI agent builders adding contact lookups to their own tools
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
FullEnrich
- A mobile number costs 10 credits and a personal email 3, against 1 for a work email, so Pro's 500 monthly credits cover about 50 numbers.
- Unused credits roll over for 3 months on monthly billing and 12 months on annual, where the year's credits are granted together.
- HubSpot is the only native CRM integration; other tools connect through Zapier, Make, n8n or the API.
- The pages read describe a web app, an API and integrations, with no mention of a browser extension or mobile app.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
FullEnrich
- Waterfall enrichment
- Each request goes to one provider after another, across more than 20, and stops at the first verified match. Providers are chosen by the lead's region.
- Email and phone verification
- Emails pass syntax, SMTP and catch-all checks with a confidence score; phones are checked for landlines, out-of-service numbers and, in the US and Canada, the owner's name.
- People and company search
- Build lists from 800 million people and 50 million companies with filters such as job title, seniority, headcount, industry and location, or start from a CSV of companies.
- Reverse email lookup
- Turn a work or personal email into a full person and company profile for 1 credit.
- API, MCP and no-code
- Enrichment, search and reverse lookup through a REST API with webhooks, an MCP server for Claude and other agents, and Zapier, Make, n8n and Clay.
- Team credit controls
- Unlimited users share one credit balance, with per-user credit limits, usage monitoring by user and data type, and low-credit alerts on paid plans.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
FullEnrich
Pro$26
per month for 500 credits a month, billed annually ($29 monthly)
Every feature, unlimited users and credit rollover. Price rises with credits: $454 a month at 10,000 credits a month billed annually ($499 monthly).
EnterpriseCustom
Pro plus priority support, a dedicated account manager, custom rate limits, bring-your-own API keys, custom SSO and reseller or agency terms.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
FullEnrich
- Annual discount
About 10% off with annual billing
FullEnrich lists annual billing as about 10% cheaper: 500 credits a month cost $26 a month billed yearly ($312) against $29 billed monthly.
