Unify review (2026): is the free plan enough?
AI outbound platform for prospecting, signals and sequencing
Black Friday: is there a Unify sale?
Unify report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for AI-assisted outbound prospecting
Unify combines prospecting, signals and sequencing, with a free plan for up to 3 seats and paid seats from $20 a month. Website intent, open API and read-write CRM sync are on the Business plan, and credits run out.
Who Unify is for
- Fits if you are a small team that wants prospecting and sequencing under one login
- Works for people who want to start on a free plan with up to 3 seats
Who Unify is not for
- Tight if you stay free, as credits are limited and extra credits are for paid plans only
- Skip it if you need website intent or an open API, as those are Business features
- Watch out: managed mailboxes are Business only, at $25 per mailbox a month
- Pricey if you scale seats, as Pro is $60 per seat a month
Why Unify gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyBase is $20 per seat a month billed monthly, under the $33.25 the cheaper quarter charges, with 800 credits a seat. Pro is $60 per seat.
- CFree plan and trialA free plan for up to 3 seats with limited credits, and a 14-day Pro trial with no card. You will hit the credit cap.
- CFeaturesProspecting, signals, sequencing, enrichment and CRM sync. Website intent, product signals, open API and read-write CRM sync are Business only.
- CEase of useNo store rating on record. You connect mailboxes, CRM and signals before it works.
- BPlatforms and integrationsWeb app and extension, with five listed integrations. The open API is Business only.
What these grades rest on. Graded from this listing, whose facts were read from Unify's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/unify#review"><img src="https://toolgpa.com/badge/unify.svg" alt="Unify: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Unify stands among lead and email finders
Unify's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
It stands best on value for money (B, above 52 of 72) and worst on features (C, above 2).
Its paid plans start at $20 a month for each person, against a middle price of $49 for the category: 6 of the 54 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. Unify’s own letter is outlined.
- BValue for moneyAbove 52 of 72, level with 9
- CFree plan and trialAbove 21 of 72, level with 49
- CFeaturesAbove 2 of 72, level with 52
- CEase of useAbove 5 of 72, level with 50
- BPlatforms and integrationsAbove 19 of 72, level with 53
Price against what you get
Each dot is one of 55 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Unify, or make your own?
Keep it
To replace Unify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $240 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Email sent in volume that still reaches the inbox.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, HubSpot, Salesforce and Slack among them.
What this rests on. Unify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Unify?
Unify is an AI-native sales platform that combines a B2B contact and company database, buying signals, multi-channel sequencing and a dialer. Reps use an agent chat to build lists and write outreach. Usage is metered in credits per seat.
Worth knowing
- Credits are used for data and actions, and extra credits can be added only on paid plans.
- Free plan allows 3 seats and limited credits.
- Managed mailboxes are Business only at $25 per mailbox a month.
- Website intent, product signals, open API and SSO are Business-plan features.
Key features
- Agentic prospecting
- Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.
- Signals
- Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.
- Sequencing
- Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.
- Enrichment
- Email and phone enrichment from 40+ data sources, paid in credits.
- CRM sync
- HubSpot and Salesforce are read-only on Pro and read-write on Business.
Unify pricing
As of Nov 13, 2026, Unify has a free plan, and paid plans start at $20 per seat / month, billed monthly (Base).
- Starts at
- $20 per seat / month, billed monthly (Base)
- Free plan
- Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer.
- Free trial
- 14-day free trial of Pro, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Limited credits, up to 3 seats, multi-channel sequencing and standard models. |
| Base | $20per seat / month, billed monthly | 800 credits per seat a month, unlimited seats, phone and email enrichment, AI email copywriting. |
| Pro | $60per seat / month, billed monthly | 2,400 credits per seat a month, plus read-only HubSpot and Salesforce sync and Slack notifications. |
| Business | Custom | Billed annually with a workspace credit pool, website intent, automations, read-write CRM sync; sold through sales. |
Read from unifygtm.com on Nov 13, 2026. Prices change, so confirm with Unify before you buy.
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Common questions
Does Unify have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Unify is listed for Web.
Does Unify have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Unify is listed for Web.
Is Unify open source?
Unify is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.