Alternatives · Lead Finders
Unify alternatives
As of Nov 13, 2026, the best Unify alternative for most people is Apollo.io (2.4 GPA), third in our ranking of lead and email finders. The best free one is Clay (2.8 GPA).
Unify compared with 5 alternatives: Apollo.io, Clay, ZoomInfo, Persana and Seamless.AI.
Unify has a free plan. Paid plans start at $20 per seat / month, billed monthly (Base). 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Unify sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| UnifyThis tool | Free plan · from $20/mo | Yes | Web, Browser extension |
| Apollo.io | Free plan · from $49/mo | Yes | Web, Browser extension |
| Clay | Free plan · from $167/mo | Yes | Web |
| ZoomInfo | Free plan | Yes | Web, iOS, Browser extension |
| Persana | Free plan · from $68/mo | Yes | Web |
| Seamless.AI | Free trial | Trial only | Web, Browser extension |
Price against what you get
Unify starts at $20 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
Apollo.io, Clay and Persana score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Unify
Apollo.io
B2B contact database with built-in email sequences and a dialer
- Apollo.io starts at $49 per seat / month, billed annually.
- Apollo.io also covers web clipper and email campaigns.
- Apollo.io does not cover marketing automation and AI agents, which Unify does.
Suits: Sales teams that want contact data and outreach in one account
Clay
Data enrichment tables that query 150+ data providers in one place
- Clay starts at $167 per month for 2,500 data credits, billed annually.
- Clay lists no browser extension, which Unify has.
- Clay also covers workflow automation and email campaigns.
- Clay does not cover sales pipeline, marketing automation and AI agents, which Unify does.
Suits: Growth and operations teams building custom lead lists
ZoomInfo
B2B contact and company data platform with AI sales tools
- ZoomInfo also lists an iOS app.
- ZoomInfo also covers workflow automation.
- ZoomInfo does not cover sales pipeline and marketing automation, which Unify does.
Suits: Sales and marketing teams at companies with 100 or more employees
Persana
Credit-based prospect data, enrichment and AI outreach agents
- Persana starts at $68 per month, billed annually ($85 billed monthly).
- Persana lists no browser extension, which Unify has.
- Persana also covers workflow automation.
- Persana does not cover marketing automation, which Unify does.
Suits: Growth teams that want enrichment and AI research in one table
Seamless.AI
B2B contact search with AI writing, emailing and a dialer
- Seamless.AI has no free plan, only a free trial, unlike Unify.
- Seamless.AI also covers web clipper and email campaigns.
- Seamless.AI does not cover sales pipeline, marketing automation and AI agents, which Unify does.
Suits: Sales teams that want contact data, dialing and email in one product
Limits worth knowing in Unify
- Credits are used for data and actions, and extra credits can be added only on paid plans.
- Free plan allows 3 seats and limited credits.
- Managed mailboxes are Business only at $25 per mailbox a month.
- Website intent, product signals, open API and SSO are Business-plan features.
Common questions
What are the alternatives to Unify?
The alternatives to Unify in this directory are Apollo.io, Clay, ZoomInfo, Persana and Seamless.AI. Each one has a side-by-side comparison with Unify.
Is there a free alternative to Unify?
Yes. Apollo.io, Clay, ZoomInfo and Persana have a free plan alongside paid ones.
Which Unify alternatives work on iOS?
The Unify listing does not include an iOS app. ZoomInfo lists one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.