Persana vs Unify (2026): which should you pick?
As of Nov 13, 2026, Persana and Unify share a 2.4 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Persana grades higher, or value for money, where Unify does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Persana
Credit-based prospect data, enrichment and AI outreach agents
Unify
AI outbound platform for prospecting, signals and sequencing
Which one is for you
Pick Persana if
- Fits if you want enrichment, research and outreach agents in one place
- Works for a small team that wants to start on the free credits
Look elsewhere if
- Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers
- Skip it if you want it settled, as the banner says it's joining forces with Rox and plans may change
- Pricey if you need volume: Unlimited is $600 a month billed annually
- Watch out: unlimited searches and exports are subject to fair use, and only Starter's monthly price was visible
Pick Unify if
- Fits if you are a small team that wants prospecting and sequencing under one login
- Works for people who want to start on a free plan with up to 3 seats
Look elsewhere if
- Tight if you stay free, as credits are limited and extra credits are for paid plans only
- Skip it if you need website intent or an open API, as those are Business features
- Watch out: managed mailboxes are Business only, at $25 per mailbox a month
- Pricey if you scale seats, as Pro is $60 per seat a month
How we grade them
| 2.4GPAPersanaFair | 2.4GPAUnifyFair | |
|---|---|---|
| Value for money | C$68 a month billed annually for 24,000 credits a year, $85 monthly. That's the middle of the range, below the $74 dearer quarter. | BBase is $20 per seat a month billed monthly, under the $33.25 the cheaper quarter charges, with 800 credits a seat. Pro is $60 per seat. |
| Free plan and trial | CA free plan with 50 credits, enough for 50 emails or 5 phones, with unlimited users. | CA free plan for up to 3 seats with limited credits, and a 14-day Pro trial with no card. You will hit the credit cap. |
| Features | BWaterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync. It covers the job. | CProspecting, signals, sequencing, enrichment and CRM sync. Website intent, product signals, open API and read-write CRM sync are Business only. |
| Ease of use | CNo store rating on record. Tables, agents and signals to set up. | CNo store rating on record. You connect mailboxes, CRM and signals before it works. |
| Platforms and integrations | BWeb, with eight listed integrations and no desktop or phone app. | BWeb app and extension, with five listed integrations. The open API is Business only. |
| Best for | credit-based enrichment with AI agents | AI-assisted outbound prospecting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Persana and Unify. How we grade
Price against what you get
Persana starts at $68 a month and scores 2.7 out of 4 on features, ease of use and platforms. Unify starts at $20 a month for each person and scores 2.3.
Persana scores higher, and starts $48 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, 1 scores higher than Persana for less, and 1 scores higher than Unify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Persana also covers workflow automation.
- Unify also covers marketing automation.
At a glance
| Persana | Unify | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $68 per month, billed annually ($85 billed monthly) | $20 per seat / month, billed monthly (Base) |
| Free plan | 50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers. | Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer. |
| Free trial | None listed | 14-day free trial of Pro, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Persana AI | Unify |
| Price read from | persana.ai | unifygtm.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Persana
- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.
Unify
- Credits are used for data and actions, and extra credits can be added only on paid plans.
- Free plan allows 3 seats and limited credits.
- Managed mailboxes are Business only at $25 per mailbox a month.
- Website intent, product signals, open API and SSO are Business-plan features.
Key features
Persana
- Waterfall enrichment
- Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- People and company search
- Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- AI research and agents
- Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- Signals and triggers
- The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.
- Sequencing and CRM sync
- Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.
Unify
- Agentic prospecting
- Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.
- Signals
- Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.
- Sequencing
- Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.
- Enrichment
- Email and phone enrichment from 40+ data sources, paid in credits.
- CRM sync
- HubSpot and Salesforce are read-only on Pro and read-write on Business.
Plans
Persana
Free$0
50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls.
Starter$68
per month, 24,000 credits a year, billed annually ($85 monthly)
2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports.
Growth$151
per month for 60,000 credits a year, billed annually
Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000.
Pro$400
per month for 216,000 credits a year, billed annually
Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support.
Unlimited$600
per month for 600,000 credits a year, billed annually
Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support.
EnterpriseCustom
Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales.
Unify
Free$0
Limited credits, up to 3 seats, multi-channel sequencing and standard models.
Base$20
per seat / month, billed monthly
800 credits per seat a month, unlimited seats, phone and email enrichment, AI email copywriting.
Pro$60
per seat / month, billed monthly
2,400 credits per seat a month, plus read-only HubSpot and Salesforce sync and Slack notifications.
BusinessCustom
Billed annually with a workspace credit pool, website intent, automations, read-write CRM sync; sold through sales.
Ways to pay less
Persana
- Annual discount
20% off with annual billing
The pricing page toggle labels annual billing as a 20% saving over monthly billing.
Unify
No public discounts listed.
Common questions
Which is cheaper, Persana or Unify?
As of Nov 13, 2026, Persana starts at $68 per month, billed annually ($85 billed monthly), and Unify starts at $20 per seat / month, billed monthly (Base). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Persana or Unify?
As of Nov 13, 2026, both Persana and Unify have a free plan.
Which platforms do Persana and Unify run on?
As of Nov 13, 2026, only Unify lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.