Unify vs ZoomInfo (2026): which should you pick?

Pick Unify if

• Fits if you are a small team that wants prospecting and sequencing under one login
• Works for people who want to start on a free plan with up to 3 seats

Look elsewhere if

• Tight if you stay free, as credits are limited and extra credits are for paid plans only
• Skip it if you need website intent or an open API, as those are Business features
• Watch out: managed mailboxes are Business only, at $25 per mailbox a month
• Pricey if you scale seats, as Pro is $60 per seat a month

Pick ZoomInfo if

• Fits if your reps call direct dials and mobiles all day
• Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data

Look elsewhere if

• Not for you if you want a price without a sales call
• Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
• Skip it if you want to pay month to month on your own, as billing is agreed with sales
• Watch out: every profile export uses a credit, from the platform, the extension or an integration
• Tight if you're staying on Lite, as its limits aren't stated anywhere

Unify

• Credits are used for data and actions, and extra credits can be added only on paid plans.
• Free plan allows 3 seats and limited credits.
• Managed mailboxes are Business only at $25 per mailbox a month.
• Website intent, product signals, open API and SSO are Business-plan features.

ZoomInfo

• No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
• Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
• Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
• Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.

Unify

Agentic prospecting

Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.

Signals

Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.

Sequencing

Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.

Enrichment

Email and phone enrichment from 40+ data sources, paid in credits.

CRM sync

HubSpot and Salesforce are read-only on Pro and read-write on Business.

ZoomInfo

Contact and company search

Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.

Buyer intent and signals

Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.

AI assistant and agents

AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.

Workflows and outreach

Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.

Marketing audiences

Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.

API and MCP server

An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.

Unify

• Free$0

  Limited credits, up to 3 seats, multi-channel sequencing and standard models.

• Base$20

  per seat / month, billed monthly

  800 credits per seat a month, unlimited seats, phone and email enrichment, AI email copywriting.

• Pro$60

  per seat / month, billed monthly

  2,400 credits per seat a month, plus read-only HubSpot and Salesforce sync and Slack notifications.

• BusinessCustom

  Billed annually with a workspace credit pool, website intent, automations, read-write CRM sync; sold through sales.

ZoomInfo

Pricing could not be confirmed. See zoominfo.com.