Clay vs Unify (2026): which should you pick?
As of Nov 13, 2026, Clay grades higher than Unify: 2.8 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Clay grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
Unify
AI outbound platform for prospecting, signals and sequencing
Which one is for you
Pick Clay if
- Fits if you build lists with odd criteria no single database sells
- Works for teams that want several data providers behind one bill and don't mind building spreadsheet workflows
Look elsewhere if
- Pricey if you're on your own, as the first paid plan is $167 a month billed yearly, or $185 monthly
- Tight if you're staying free, with 200 rows per table, 100 data credits a month and no phone enrichment
- Watch out: two meters apply, data credits and actions, and extra credits cost 30% more than plan credits
- Skip it if you just want to look someone up, as it's built for building workflows
- Watch out: CRM auto-sync and webhooks start on Growth at $446 a month, and the Clay API is Enterprise only
Pick Unify if
- Fits if you are a small team that wants prospecting and sequencing under one login
- Works for people who want to start on a free plan with up to 3 seats
Look elsewhere if
- Tight if you stay free, as credits are limited and extra credits are for paid plans only
- Skip it if you need website intent or an open API, as those are Business features
- Watch out: managed mailboxes are Business only, at $25 per mailbox a month
- Pricey if you scale seats, as Pro is $60 per seat a month
How we grade them
| 2.8GPAClayGood | 2.4GPAUnifyFair | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | BBase is $20 per seat a month billed monthly, under the $33.25 the cheaper quarter charges, with 800 credits a seat. Pro is $60 per seat. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | CA free plan for up to 3 seats with limited credits, and a 14-day Pro trial with no card. You will hit the credit cap. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | CProspecting, signals, sequencing, enrichment and CRM sync. Website intent, product signals, open API and read-write CRM sync are Business only. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | CNo store rating on record. You connect mailboxes, CRM and signals before it works. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | BWeb app and extension, with five listed integrations. The open API is Business only. |
| Best for | building custom lead lists from many data sources | AI-assisted outbound prospecting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and Unify. How we grade
Price against what you get
Clay starts at $167 a month and scores 3.0 out of 4 on features, ease of use and platforms. Unify starts at $20 a month for each person and scores 2.3.
Clay scores higher, and starts $147 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, none scores higher than Clay for less, and 1 scores higher than Unify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Clay also covers workflow automation and email campaigns.
- Unify also covers sales pipeline, marketing automation and AI agents.
At a glance
| Clay | Unify | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $167 per month for 2,500 data credits, billed annually | $20 per seat / month, billed monthly (Base) |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer. |
| Free trial | 14-day trial of paid plans | 14-day free trial of Pro, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Clay Labs Inc. | Unify |
| Price read from | clay.com | unifygtm.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
Unify
- Credits are used for data and actions, and extra credits can be added only on paid plans.
- Free plan allows 3 seats and limited credits.
- Managed mailboxes are Business only at $25 per mailbox a month.
- Website intent, product signals, open API and SSO are Business-plan features.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
Unify
- Agentic prospecting
- Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.
- Signals
- Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.
- Sequencing
- Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.
- Enrichment
- Email and phone enrichment from 40+ data sources, paid in credits.
- CRM sync
- HubSpot and Salesforce are read-only on Pro and read-write on Business.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
Unify
Free$0
Limited credits, up to 3 seats, multi-channel sequencing and standard models.
Base$20
per seat / month, billed monthly
800 credits per seat a month, unlimited seats, phone and email enrichment, AI email copywriting.
Pro$60
per seat / month, billed monthly
2,400 credits per seat a month, plus read-only HubSpot and Salesforce sync and Slack notifications.
BusinessCustom
Billed annually with a workspace credit pool, website intent, automations, read-write CRM sync; sold through sales.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
Unify
No public discounts listed.
Common questions
Which is cheaper, Clay or Unify?
As of Nov 13, 2026, Clay starts at $167 per month for 2,500 data credits, billed annually, and Unify starts at $20 per seat / month, billed monthly (Base). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Clay or Unify?
As of Nov 13, 2026, both Clay and Unify have a free plan.
Which platforms do Clay and Unify run on?
As of Nov 13, 2026, only Unify lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.