Clay vs Prospeo
We give Clay a 2.8 GPA and Prospeo a 2.4, out of 4.0. Clay grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
Prospeo
B2B lead database with verified emails and mobile numbers
How we grade them
| 2.8GPAClayGood | 2.4GPAProspeoFair | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | C$185 a month for five on Starter, billed yearly: $37 a user, between this category's cheaper quarter ($34) and its middle ($39). Each user gets 2,000 credits a month, at 1 an email and 10 a mobile number. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | CA free plan with 100 credits a month for good, 28 filters, 3 intent topics, 5 AI searches and the Chrome extension. Better than most here, but 100 credits is about 10 mobile numbers. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | BUp to 41 filters, verified emails and mobiles, AI search and lookalikes, a Chrome extension, CSV and API enrichment, an MCP server, and CRM sync with job-change tracking on Growth. It covers the whole job. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | CNo App Store rating on record. Searching is the main job here, with up to 41 filters and intent topics, so there's some learning before your lists come out right. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | BWeb and a Chrome extension, with HubSpot, Salesforce, Instantly, Smartlead, lemlist and Google Sheets, plus an API and an MCP server for Claude and ChatGPT. |
| Best for | building custom lead lists from many data sources | low-cost emails and mobiles from a lead database |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and Prospeo. How we grade
Price against what you get
Clay starts at $167 a month and scores 3.0 out of 4 on features, ease of use and platforms. Prospeo starts at $37 a month for each person and scores 2.7.
Clay scores higher, and starts $130 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, none scores higher than Clay for less, and none scores higher than Prospeo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Clay starts at $167 per month for 2,500 data credits, billed annually. Prospeo starts at $37 per user / month, billed annually.
- Only Prospeo lists a browser extension.
- Clay also covers workflow automation and email campaigns.
- Prospeo also covers web clipper.
At a glance
| Clay | Prospeo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $167 per month for 2,500 data credits, billed annually | $37 per user / month, billed annually |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | 100 credits a month with no time limit, 28 search filters, 3 intent topics, 5 AI searches, the Chrome extension and a 25-row selection limit. |
| Free trial | 14-day trial of paid plans | None listed |
| Web | ||
| Browser extension | ||
| Made by | Clay Labs Inc. | Prospeo |
| Price read from | clay.com | prospeo.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Clay
- Growth and operations teams building custom lead lists
- Teams that want several data providers behind one bill
- People comfortable setting up spreadsheet-style workflows
Prospeo
- Teams that want emails and mobile numbers at a low price per credit
- Solo founders building lists on a free or entry plan
- Sales teams that keep HubSpot or Salesforce records up to date
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
Prospeo
- Credits reset each billing cycle and do not roll over; yearly plans grant the year's credits upfront.
- A mobile number costs 10 credits, so Starter's 2,000 monthly credits cover about 200 numbers.
- Plans are priced per user, and HubSpot and Salesforce sync starts on Growth.
- Extra credits are sold as add-ons from 1,000 credits for $10.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
Prospeo
- People and company search
- Up to 41 filters, including technology, job postings, revenue, funding and job changes, depending on the plan. Searching and previewing are free.
- Verified emails and mobiles
- Each exported person includes email enrichment for 1 credit, charged only when an email is found. A direct mobile number costs 10 credits.
- AI search and lookalikes
- Describe a target in plain words or find companies and people similar to existing customers; unlimited on paid plans, 5 searches on Free.
- Chrome extension
- Reveals contact details while browsing, included on every plan along with 50+ AI data fields and personas.
- Enrichment, API and MCP
- Enrich CSV files from Starter, use the public API and a Google Sheets add-on, and connect AI tools through an MCP server.
- CRM sync and job changes
- From Growth, sync with HubSpot and Salesforce, enrich and deduplicate CRM records automatically and track when contacts change jobs.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
Prospeo
Free$0
100 credits a month, 28 filters, 3 intent topics, 5 free AI searches, personas and the Chrome extension.
Starter$37
per user / month, billed annually ($49 billed monthly)
2,000 credits a month per user (24,000 a year upfront on yearly billing), 32 filters, CSV and API enrichment and roles.
Growth$74
per user / month, billed annually ($99 billed monthly)
5,000 credits a month per user, 38 filters, HubSpot and Salesforce sync, CRM enrichment, job change tracking and search analytics.
Pro$187
per user / month, billed annually ($249 billed monthly)
15,000 credits a month per user, all 41 filters, 12 intent topics and the highest API rate limits.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
Prospeo
- Annual discount
25% off with yearly billing
Prospeo's pricing page marks yearly billing 25% off: Starter is $37 per user a month billed yearly against $49 monthly.
