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Apollo.io vs Prospeo

We give Apollo.io and Prospeo the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.

Price, platforms and features side by side. The table says where each price was read and when.

Apollo.io

B2B contact database with built-in email sequences and a dialer

Free plan · from $49/mo

Prospeo

B2B lead database with verified emails and mobile numbers

Free plan · from $37/mo

How we grade them

2.4GPAApollo.ioFair2.4GPAProspeoFair
Value for money
C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number.
C$185 a month for five on Starter, billed yearly: $37 a user, between this category's cheaper quarter ($34) and its middle ($39). Each user gets 2,000 credits a month, at 1 an email and 10 a mobile number.
Free plan and trial
CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day.
CA free plan with 100 credits a month for good, 28 filters, 3 intent topics, 5 AI searches and the Chrome extension. Better than most here, but 100 credits is about 10 mobile numbers.
Features
BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it.
BUp to 41 filters, verified emails and mobiles, AI search and lookalikes, a Chrome extension, CSV and API enrichment, an MCP server, and CRM sync with job-change tracking on Growth. It covers the whole job.
Ease of use
CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off.
CNo App Store rating on record. Searching is the main job here, with up to 41 filters and intent topics, so there's some learning before your lists come out right.
Platforms and integrations
BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record.
BWeb and a Chrome extension, with HubSpot, Salesforce, Instantly, Smartlead, lemlist and Google Sheets, plus an API and an MCP server for Claude and ChatGPT.
Best forcontact data and outreach in one accountlow-cost emails and mobiles from a lead database

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Prospeo. How we grade

Price against what you get

Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Prospeo starts at $37 a month for each person and scores 2.7.

They score the same, and Prospeo starts $12 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and none scores higher than Prospeo for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessApollo.ioProspeo

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of lead and email finders, and the best at every price

Where they differ

  • Apollo.io starts at $49 per seat / month, billed annually. Prospeo starts at $37 per user / month, billed annually.
  • Apollo.io also covers sales pipeline and email campaigns.
In commonFree planWebBrowser extensionPublic APIAI featuresWeb clipper

At a glance

Apollo.ioProspeo
PricingFree planFree plan
Starts at$49 per seat / month, billed annually$37 per user / month, billed annually
Free plan900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension.100 credits a month with no time limit, 28 search filters, 3 intent topics, 5 AI searches, the Chrome extension and a 25-row selection limit.
Free trial14-day trial of Basic or Professional with 75 creditsNone listed
Web
Browser extension
Made byZenLeads Inc. (Apollo.io)Prospeo
Price read fromapollo.ioprospeo.io
CheckedOct 17, 2026Oct 17, 2026

Who each one suits

Apollo.io

  • Sales teams that want contact data and outreach in one account
  • Founders trying outbound prospecting on a free plan
  • Reps who prospect from LinkedIn through a browser extension

Prospeo

  • Teams that want emails and mobile numbers at a low price per credit
  • Solo founders building lists on a free or entry plan
  • Sales teams that keep HubSpot or Salesforce records up to date

Worth knowing

Apollo.io

  • Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
  • All seats on an account must be on the same plan, and Organization requires at least 3 seats.
  • Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
  • Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.

Prospeo

  • Credits reset each billing cycle and do not roll over; yearly plans grant the year's credits upfront.
  • A mobile number costs 10 credits, so Starter's 2,000 monthly credits cover about 200 numbers.
  • Plans are priced per user, and HubSpot and Salesforce sync starts on Growth.
  • Extra credits are sold as add-ons from 1,000 credits for $10.

Key features

Apollo.io

Contact and company database
Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
Credits for emails and phones
Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
Email sequences
Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
Chrome extension
Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
Enrichment and waterfall
Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
Dialer and call recording
A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.

Prospeo

People and company search
Up to 41 filters, including technology, job postings, revenue, funding and job changes, depending on the plan. Searching and previewing are free.
Verified emails and mobiles
Each exported person includes email enrichment for 1 credit, charged only when an email is found. A direct mobile number costs 10 credits.
AI search and lookalikes
Describe a target in plain words or find companies and people similar to existing customers; unlimited on paid plans, 5 searches on Free.
Chrome extension
Reveals contact details while browsing, included on every plan along with 50+ AI data fields and personas.
Enrichment, API and MCP
Enrich CSV files from Starter, use the public API and a Google Sheets add-on, and connect AI tools through an MCP server.
CRM sync and job changes
From Growth, sync with HubSpot and Salesforce, enrich and deduplicate CRM records automatically and track when contacts change jobs.

Plans

Apollo.io

  • Free$0

    900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.

  • Basic$49

    per seat / month, billed annually, 30,000 credits a seat a year

    Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).

  • Professional$79

    per seat / month, billed annually, 48,000 credits a seat a year

    Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.

  • Organization$119

    per seat / month, billed annually, 72,000 credits a seat a year

    Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.

Prospeo

  • Free$0

    100 credits a month, 28 filters, 3 intent topics, 5 free AI searches, personas and the Chrome extension.

  • Starter$37

    per user / month, billed annually ($49 billed monthly)

    2,000 credits a month per user (24,000 a year upfront on yearly billing), 32 filters, CSV and API enrichment and roles.

  • Growth$74

    per user / month, billed annually ($99 billed monthly)

    5,000 credits a month per user, 38 filters, HubSpot and Salesforce sync, CRM enrichment, job change tracking and search analytics.

  • Pro$187

    per user / month, billed annually ($249 billed monthly)

    15,000 credits a month per user, all 41 filters, 12 intent topics and the highest API rate limits.

Ways to pay less

Apollo.io

  • Annual discount

    Save 24% with annual billing

    Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.

  • Startups

    50% off for a year for early-stage startups

    Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.

Prospeo

  • Annual discount

    25% off with yearly billing

    Prospeo's pricing page marks yearly billing 25% off: Starter is $37 per user a month billed yearly against $49 monthly.

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