Clay vs ZoomInfo
We give Clay and ZoomInfo the same GPA: 2.8 out of 4.0. Clay grades higher on value for money. ZoomInfo grades higher on ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
Free plan · from $167/mo
How we grade them
| 2.8GPAClayGood | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | B4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | building custom lead lists from many data sources | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and ZoomInfo. How we grade
Where they differ
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- Clay also covers email campaigns.
- ZoomInfo also covers AI agents.
In commonFree planWebPublic APIAI featuresWorkflow automation
At a glance
| Clay | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $167 per month for 2,500 data credits, billed annually | Not published |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | 14-day trial of paid plans | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Clay Labs Inc. | ZoomInfo Technologies LLC |
| Price read from | clay.com | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Clay
- Growth and operations teams building custom lead lists
- Teams that want several data providers behind one bill
- People comfortable setting up spreadsheet-style workflows
ZoomInfo
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
ZoomInfo
No public discounts listed.
