The Unify Insider’s Guide
Everything we know about Unify in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Unify
The Insider’s Guide
AI outbound platform for prospecting, signals and sequencing
Every plan, grade, refund rule and rival among lead and email finders, read from Unify’s own pages.
Made by Unify · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Unify’s own pages, its app-store listings and our grades. Every fact in it is on Unify’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 38 of the 72 other lead and email finders we grade
Unify is an AI-native sales platform that combines a B2B contact and company database, buying signals, multi-channel sequencing and a dialer. Reps use an agent chat to build lists and write outreach. Usage is metered in credits per seat.
To get you started, here are 9 things to know about Unify, taken from its own pages and our grades.
You connect mailboxes, CRM and signals before it works.
- 1
Best for AI-assisted outbound prospecting
Website intent, open API and read-write CRM sync are on the Business plan, and credits run out.
- 2
Paid plans start at $20 a month for each person
As its pricing page puts it: $20 per seat / month, billed monthly (Base).
- 3
There is a free plan
Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Agentic prospecting
Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.
- 6
Signals
Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.
- 7
Sequencing
Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.
- 8
A 2.4 GPA, above 38 of 72
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Unify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Unify at a glance
- Pricing
- Free plan, from $20 per seat / month, billed monthly (Base)
- Free plan
- Yes
- Free trial
- 14-day free trial of Pro, no credit card required
- Runs on
- Web, Browser extension
- Made by
- Unify
- Category
- Lead & Email Finders
- Our grade
- 2.4 GPA, fair
The report card
Best for AI-assisted outbound prospecting
Unify combines prospecting, signals and sequencing, with a free plan for up to 3 seats and paid seats from $20 a month. Website intent, open API and read-write CRM sync are on the Business plan, and credits run out.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Base is $20 per seat a month billed monthly, under the $33.25 the cheaper quarter charges, with 800 credits a seat. Pro is $60 per seat. |
| Free plan and trial | C | A free plan for up to 3 seats with limited credits, and a 14-day Pro trial with no card. You will hit the credit cap. |
| Features | C | Prospecting, signals, sequencing, enrichment and CRM sync. Website intent, product signals, open API and read-write CRM sync are Business only. |
| Ease of use | C | No store rating on record. You connect mailboxes, CRM and signals before it works. |
| Platforms and integrations | B | Web app and extension, with five listed integrations. The open API is Business only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Unify is for
- Fits if you are a small team that wants prospecting and sequencing under one login
- Works for people who want to start on a free plan with up to 3 seats
Who it is not for
- Tight if you stay free, as credits are limited and extra credits are for paid plans only
- Skip it if you need website intent or an open API, as those are Business features
- Watch out: managed mailboxes are Business only, at $25 per mailbox a month
- Pricey if you scale seats, as Pro is $60 per seat a month
Good to know
Good for
- Individual reps and small teams doing outbound on a personal card
- Sales teams that want data, signals and sequencing in one tool
Worth knowing
- Credits are used for data and actions, and extra credits can be added only on paid plans.
- Free plan allows 3 seats and limited credits.
- Managed mailboxes are Business only at $25 per mailbox a month.
- Website intent, product signals, open API and SSO are Business-plan features.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$20
A month to start, for each person. There is a free plan too
Unify has a free plan. Paid plans start at $20 per seat / month, billed monthly (Base).
Free
$0
Limited credits, up to 3 seats, multi-channel sequencing and standard models.
Base
$20
per seat / month, billed monthly
800 credits per seat a month, unlimited seats, phone and email enrichment, AI email copywriting.
Pro
$60
per seat / month, billed monthly
2,400 credits per seat a month, plus read-only HubSpot and Salesforce sync and Slack notifications.
Business
Custom
Billed annually with a workspace credit pool, website intent, automations, read-write CRM sync; sold through sales.
The free plan
Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer.
Trying it first
14-day free trial of Pro, no credit card required
Read from unifygtm.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
AI outbound platform for prospecting, signals and sequencing. Here is what it does, as its own site describes it, and what it covers: AI features, sales pipeline, marketing automation, AI agents.
Prospecting, signals, sequencing, enrichment and CRM sync.
- Agentic prospecting
- Chat prompts build lists and research accounts using frontier AI models and data on 1.1B+ people and 65M+ companies.
- Signals
- Tracks job changes, hiring, tech stack, funding, social and warm-intro paths; website intent is on Business.
- Sequencing
- Multi-channel sequences with AI copywriting and a click-to-call dialer; a power dialer is on Business.
- Enrichment
- Email and phone enrichment from 40+ data sources, paid in credits.
- CRM sync
- HubSpot and Salesforce are read-only on Pro and read-write on Business.
Where it runs
- Web
- Browser extension
What it works with
- HubSpot
- Salesforce
- Slack
- Gmail
- Outlook
Unify is made by Unify.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
38/72
Other lead and email finders it is graded above
Unify's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
It stands best on value for money (B, above 52 of 72) and worst on features (C, above 2).
Its paid plans start at $20 a month for each person, against a middle price of $49 for the category: 6 of the 54 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. Unify’s own letter is outlined.
- BValue for moneyAbove 52 of 72
- CFree plan and trialAbove 21 of 72
- CFeaturesAbove 2 of 72
- CEase of useAbove 5 of 72
- BPlatforms and integrationsAbove 19 of 72
Price against what you get
Each dot is one of 55 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. Unify is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Unify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $240 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Email sent in volume that still reaches the inbox.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, HubSpot, Salesforce and Slack among them.
What this rests on. Unify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Apollo.io, Clay, ZoomInfo, Persana and Seamless.AI
The 5 tools Unify is most often weighed against, with where each one differs from it.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Unify also covers marketing automation and AI agents.
- Apollo.io also covers web clipper and email campaigns.
- 2.8GPA
Clay
Free plan · from $167/mo
Data enrichment tables that query 150+ data providers in one place.
- Only Unify lists a browser extension.
- Unify also covers sales pipeline, marketing automation and AI agents.
- Clay also covers workflow automation and email campaigns.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- Only ZoomInfo lists an iOS app.
- Unify also covers sales pipeline and marketing automation.
- ZoomInfo also covers workflow automation.
- 2.4GPA
Persana
Free plan · from $68/mo
Credit-based prospect data, enrichment and AI outreach agents.
- Only Unify lists a browser extension.
- Unify also covers marketing automation.
- Persana also covers workflow automation.
- 2.4GPA
Seamless.AI
Free trial
B2B contact search with AI writing, emailing and a dialer.
- Unify has a free plan. Seamless.AI does not, though it has a free trial.
- Unify also covers sales pipeline, marketing automation and AI agents.
- Seamless.AI also covers web clipper and email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Unify free?
Unify has a free plan. Limited credits, up to 3 seats, 1.1B+ people and 65M+ companies, sequencing and a click-to-call dialer.
How much does Unify cost?
Unify lists 4 plans. Free: $0.
What platforms does Unify work on?
Unify is available on Web. It also has a browser extension.
Does Unify have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Unify is listed for Web.
Does Unify have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Unify is listed for Web.
Is Unify open source?
Unify is not described as open source on its own site, as read on Nov 13, 2026.
What does Unify integrate with?
Unify's listing names HubSpot, Salesforce, Slack, Gmail and Outlook. A listing names up to eight integrations, so it may connect to more.
Does Unify have a free trial?
Yes. 14-day free trial of Pro, no credit card required.
Who makes Unify?
Unify is made by a company of the same name.
What are the alternatives to Unify?
The closest alternatives to Unify in our directory are Apollo.io, Clay, ZoomInfo, Persana and Seamless.AI.
How does Unify compare with other lead and email finders?
Unify's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
Is Unify good value for money?
ToolGPA grades Unify B for value for money. Its paid plans start at $20 a month for each person, against a middle price of $49 for the category: 6 of the 54 others that charge start lower.
Could I make my own version of Unify?
To replace Unify you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Unify’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Unify's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Unify. Prices change, so check unifygtm.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Unify, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/unify
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Unify: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/unify
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/unify/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after Unify, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 73 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Unify’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Unify is a trademark of its owner, and this guide is not made, paid for or approved by Unify. Prices and plans change: check unifygtm.com before you buy.