Alternatives · Lead Finders
Persana alternatives
As of Nov 13, 2026, the best Persana alternative for most people is Apollo.io (2.4 GPA), third in our ranking of lead and email finders. The best free one is Clay (2.8 GPA).
Persana compared with 5 alternatives: Clay, Apollo.io, FullEnrich, BetterContact and ZoomInfo.
Persana has a free plan. Paid plans start at $68 per month, billed annually ($85 billed monthly). 3 of the 5 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Persana sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| PersanaThis tool | Free plan · from $68/mo | Yes | Web |
| Clay | Free plan · from $167/mo | Yes | Web |
| Apollo.io | Free plan · from $49/mo | Yes | Web, Browser extension |
| FullEnrich | Free trial · from $26/mo | Trial only | Web |
| BetterContact | Free trial · from $15/mo | Trial only | Web |
| ZoomInfo | Free plan | Yes | Web, iOS, Browser extension |
Price against what you get
Persana starts at $68 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
Clay scores higher without starting lower. Apollo.io, FullEnrich and BetterContact start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Persana
Clay
Data enrichment tables that query 150+ data providers in one place
- Clay starts at $167 per month for 2,500 data credits, billed annually.
- Clay also covers email campaigns.
- Clay does not cover sales pipeline and AI agents, which Persana does.
Suits: Growth and operations teams building custom lead lists
Apollo.io
B2B contact database with built-in email sequences and a dialer
- Apollo.io starts at $49 per seat / month, billed annually.
- Apollo.io also lists a browser extension.
- Apollo.io also covers web clipper and email campaigns.
- Apollo.io does not cover workflow automation and AI agents, which Persana does.
Suits: Sales teams that want contact data and outreach in one account
FullEnrich
Email and phone finder that checks 20+ data providers in turn
- FullEnrich starts at $26 per month for 500 credits a month, billed annually ($29 monthly).
- FullEnrich has no free plan, only a free trial, unlike Persana.
- FullEnrich does not cover sales pipeline, workflow automation and AI agents, which Persana does.
Suits: Outbound teams that want more found contacts than a single data provider gives
BetterContact
Waterfall email and phone enrichment across many data sources
- BetterContact starts at $15 per month for 200 credits, billed monthly.
- BetterContact has no free plan, only a free trial, unlike Persana.
- BetterContact also covers email verification.
- BetterContact does not cover sales pipeline, workflow automation and AI agents, which Persana does.
Suits: Reps who need mobile numbers as well as emails
ZoomInfo
B2B contact and company data platform with AI sales tools
- ZoomInfo also lists an iOS app and a browser extension.
- ZoomInfo does not cover sales pipeline, which Persana does.
Suits: Sales and marketing teams at companies with 100 or more employees
Limits worth knowing in Persana
- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.
Common questions
What are the alternatives to Persana?
The alternatives to Persana in this directory are Clay, Apollo.io, FullEnrich, BetterContact and ZoomInfo. Each one has a side-by-side comparison with Persana.
Is there a free alternative to Persana?
Yes. Clay, Apollo.io and ZoomInfo have a free plan alongside paid ones.
Which Persana alternatives work on iOS?
The Persana listing does not include an iOS app. ZoomInfo lists one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.