The Persana Insider’s Guide
Everything we know about Persana in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Persana
The Insider’s Guide
Credit-based prospect data, enrichment and AI outreach agents
Every plan, grade, refund rule and rival among lead and email finders, read from Persana’s own pages.
Made by Persana AI · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Persana’s own pages, its app-store listings and our grades. Every fact in it is on Persana’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 38 of the 72 other lead and email finders we grade
Persana is a credit-based prospecting workspace. It pulls contacts and company data from more than 100 data sources, runs email and phone waterfall enrichment, and adds web scrapers and AI research agents on top. Higher plans add sequencing, CRM sync and signal triggers such as job changes and hiring. Every plan has unlimited users.
To get you started, here are 9 things to know about Persana, taken from its own pages and our grades.
- 1
Best for credit-based enrichment with AI agents
Persana combines waterfall enrichment across 100-plus data providers with people search, AI research and outreach agents, and has a free plan of 50 credits.
- 2
Paid plans start at $68 a month
As its pricing page puts it: $68 per month, billed annually ($85 billed monthly).
- 3
There is a free plan
50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers.
- 4
It runs on Web
Web.
- 5
Waterfall enrichment
Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- 6
People and company search
Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- 7
AI research and agents
Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- 8
A 2.4 GPA, above 38 of 72
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Persana you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Persana at a glance
- Pricing
- Free plan, from $68 per month, billed annually ($85 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Persana AI
- Category
- Lead & Email Finders
- Our grade
- 2.4 GPA, fair
The report card
Best for credit-based enrichment with AI agents
Persana combines waterfall enrichment across 100-plus data providers with people search, AI research and outreach agents, and has a free plan of 50 credits. A phone costs 10 credits, and a site banner says it's joining forces with Rox, so plans may change.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $68 a month billed annually for 24,000 credits a year, $85 monthly. That's the middle of the range, below the $74 dearer quarter. |
| Free plan and trial | C | A free plan with 50 credits, enough for 50 emails or 5 phones, with unlimited users. |
| Features | B | Waterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync. It covers the job. |
| Ease of use | C | No store rating on record. Tables, agents and signals to set up. |
| Platforms and integrations | B | Web, with eight listed integrations and no desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Persana is for
- Fits if you want enrichment, research and outreach agents in one place
- Works for a small team that wants to start on the free credits
Who it is not for
- Tight if you need phones: 10 credits each, so Starter's 24,000 yearly credits cover 2,400 numbers
- Skip it if you want it settled, as the banner says it's joining forces with Rox and plans may change
- Pricey if you need volume: Unlimited is $600 a month billed annually
- Watch out: unlimited searches and exports are subject to fair use, and only Starter's monthly price was visible
Good to know
Good for
- Growth teams that want enrichment and AI research in one table
- Teams with many seats: users are unlimited on every plan
- Operators who want to bring their own API keys
Worth knowing
- Phones cost 10 credits each, so Starter's 24,000 credits a year cover 2,400 numbers.
- Annual prices are shown by default; only Starter's monthly price ($85) was visible on the page.
- The site banner says Persana is joining forces with Rox, so plans and pricing may change.
- Unlimited searches and exports are subject to fair use and anti-abuse terms.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$68
A month to start. There is a free plan too
Persana has a free plan. Paid plans start at $68 per month, billed annually ($85 billed monthly).
Free
$0
50 credits (50 emails or 5 phones), searches up to 500 results, CSV export, email and phone waterfalls.
Starter
$68
per month, 24,000 credits a year, billed annually ($85 monthly)
2,000 credits a month, searches up to 7,000 results, credit rollover and credit reports.
Growth
$151
per month for 60,000 credits a year, billed annually
Adds email sequencing integrations, company lookalikes, your own API key and webhooks or HTTP API. Searches up to 20,000.
Pro
$400
per month for 216,000 credits a year, billed annually
Adds account-based marketing, CRM integration, signal triggers and funding data. Up to 10,000 exports and premium support.
Unlimited
$600
per month for 600,000 credits a year, billed annually
Unlimited searches and CSV exports under fair use, Autopilot AI agents, email sequencing and sending, Slack support.
Enterprise
Custom
Custom credits and plan, AI SDR full-service option, custom playbooks and a dedicated account team. Sold through sales.
The free plan
50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers.
Read from persana.ai on Nov 12, 2026.
Ways to pay less
Annual discount
20% off with annual billing
The pricing page toggle labels annual billing as a 20% saving over monthly billing.
Stated on persana.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Credit-based prospect data, enrichment and AI outreach agents. Here is what it does, as its own site describes it, and what it covers: public API, AI features, sales pipeline, workflow automation, AI agents.
Waterfall enrichment, people and company search, AI research, signals, sequencing and CRM sync.
- Waterfall enrichment
- Looks up emails and phone numbers across more than 100 data providers in turn. One email found costs 1 credit and one phone found costs 10 credits.
- People and company search
- Builds lists from firmographic and technographic filters, with the number of results per search rising from 500 on Free to unlimited on the Unlimited plan.
- AI research and agents
- Persana Quantum research agents gather account details for each row. Autopilot AI agents on the Unlimited plan and AI SDR on Enterprise run outreach.
- Signals and triggers
- The Pro plan tracks job changes, intent data, hiring triggers and news, and webhooks accept feeds from RB2B, Clearbit and Warmly.
- Sequencing and CRM sync
- Growth connects to sequencers such as Smartlead, Instantly, Salesloft and Outreach. Pro adds HubSpot and Salesforce, and Unlimited can send email itself.
Where it runs
- Web
What it works with
- HubSpot
- Salesforce
- Smartlead
- Instantly
- Salesloft
- Outreach
- RB2B
- Warmly
Persana is made by Persana AI.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
38/72
Other lead and email finders it is graded above
Persana's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
It stands best on features (B, above 55 of 72) and worst on ease of use (C, above 5).
Its paid plans start at $68 a month, against a middle price of $49 for the category: 39 of the 54 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. Persana’s own letter is outlined.
- CValue for moneyAbove 11 of 72
- CFree plan and trialAbove 21 of 72
- BFeaturesAbove 55 of 72
- CEase of useAbove 5 of 72
- BPlatforms and integrationsAbove 19 of 72
Price against what you get
Each dot is one of 55 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. Persana is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Persana you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $816 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Persana’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Clay, Apollo.io, FullEnrich, BetterContact and ZoomInfo
The 5 tools Persana is most often weighed against, with where each one differs from it.
- 2.8GPA
Clay
Free plan · from $167/mo
Data enrichment tables that query 150+ data providers in one place.
- Persana also covers sales pipeline and AI agents.
- Clay also covers email campaigns.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Only Apollo.io lists a browser extension.
- Persana also covers workflow automation and AI agents.
- Apollo.io also covers web clipper and email campaigns.
- 2.8GPA
FullEnrich
Free trial · from $26/mo
Email and phone finder that checks 20+ data providers in turn.
- Persana has a free plan. FullEnrich does not, though it has a free trial.
- Persana also covers sales pipeline, workflow automation and AI agents.
- 2.4GPA
BetterContact
Free trial · from $15/mo
Waterfall email and phone enrichment across many data sources.
- Persana has a free plan. BetterContact does not, though it has a free trial.
- Persana also covers sales pipeline, workflow automation and AI agents.
- BetterContact also covers email verification.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- Persana also covers sales pipeline.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Persana free?
Persana has a free plan. 50 credits, enough for 50 emails or 5 phone numbers, with unlimited users and 100+ data providers.
How much does Persana cost?
Persana lists 6 plans. Free: $0.
What platforms does Persana work on?
Persana is available on Web.
Does Persana offer any discounts?
Persana publicly lists the following: 20% off with annual billing.
Does Persana have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Persana is listed for Web.
Does Persana have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Persana is listed for Web.
Is Persana open source?
Persana is not described as open source on its own site, as read on Nov 12, 2026.
Does Persana have an API?
Yes. Persana offers a public API, according to its own site.
What does Persana integrate with?
Persana's listing names HubSpot, Salesforce, Smartlead, Instantly, Salesloft, Outreach, RB2B and Warmly.
Who makes Persana?
Persana is made by Persana AI.
What are the alternatives to Persana?
The closest alternatives to Persana in our directory are Clay, Apollo.io, FullEnrich, BetterContact and ZoomInfo.
How does Persana compare with other lead and email finders?
Persana's GPA of 2.4 is higher than 38 of the 72 other lead and email finders we grade, and level with 16.
Is Persana good value for money?
ToolGPA grades Persana C for value for money. Its paid plans start at $68 a month, against a middle price of $49 for the category: 39 of the 54 others that charge start lower.
Could I make my own version of Persana?
To replace Persana you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Persana’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Persana's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Persana AI. Prices change, so check persana.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Persana, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/persana
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Persana: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/persana
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/persana/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after Persana, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 73 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Persana’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Persana is a trademark of its owner, and this guide is not made, paid for or approved by Persana AI. Prices and plans change: check persana.ai before you buy.