D&B Hoovers vs Vainu (2026): which should you pick?
As of Nov 12, 2026, D&B Hoovers grades higher than Vainu: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
D&B Hoovers grades higher on value for money and the free plan. Vainu grades higher on platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Vainu
Nordic company and contact data for prospecting and CRM upkeep
From €250/mo
Which one is for you
Pick D&B Hoovers if
- Fits if you're an enterprise team that already trusts D&B data
- Works for account prioritization on top of company records
Look elsewhere if
- Skip it if you want a price, because the page offers only a trial request and a phone number
- Not for you if you want contact counts, as none are given
- Watch out: the site's home page returned a bot check, so only the product page was read
- Watch out: plans, seats and credit limits aren't listed anywhere we read
Pick Vainu if
- Fits if you sell to companies in Finland, Sweden, Norway or Denmark and have a CRM to keep clean
- Works for data teams that want Nordic company records over an API
Look elsewhere if
- Not for you if you sell outside the four Nordic countries, because coverage stops there
- Skip it if you want to try before paying: there is no free plan or trial
- Pricey if you need CRM updates or AI agents, which start at €417 and €583 a month
- Watch out: each licence covers one country, and extra countries, seats and connectors are quoted on a call
- Watch out: prices are 'from' figures in euros, billed annually and excluding VAT
How we grade them
| 1.8GPAD&B HooversWeak | 1.6GPAVainuWeak | |
|---|---|---|
| Value for money | CNo price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. | D€250 a month and up, billed annually and before VAT, for one country database. Lead finders here start at $33 in the cheaper quarter and the dearest tenth begins at $99. CRM updates need Data Sync at €417 and the AI agents need Discover at €583. |
| Free plan and trial | DA free trial on request, with no length or terms stated. No free plan. | FNo free plan and no trial on the pricing page. You get a 30-minute call where the team confirms your price. |
| Features | CCompany and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. | CFilters on 550+ fields, decision-makers, lists and CRM sync, plus an API. But a licence covers a single country, and richer data like financials and owners costs €83 or €167 a month extra. |
| Ease of use | CNo store rating on record. Plans, seats and credits aren't shown, so expect a sales process. | CNo store rating on record, and it is a web platform where you pick a country, build lists and connect a CRM or warehouse before it pays off. |
| Platforms and integrations | CWeb only, with one integration listed besides an MCP connection. | BWeb only, but with CRM, data warehouse and ERP sync, an API, MCP and a command-line tool. |
| Best for | company data from Dun & Bradstreet | Nordic company data for sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: D&B Hoovers and Vainu. How we grade
Where they differ
- D&B Hoovers also covers research.
- Vainu also covers databases and AI agents.
In commonWebAI features
At a glance
| D&B Hoovers | Vainu | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | €250 per month, billed annually, excluding VAT |
| Free plan | None | None |
| Free trial | Free trial offered on request; length and terms not stated | None listed |
| Web | ||
| Made by | Dun & Bradstreet, Inc. | Vainu |
| Price read from | Not confirmed | vainu.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
D&B Hoovers
- No prices are published; the page offers a free trial request and a phone number.
- The homepage of the site returned a bot check, so only the product page was read.
- The product page does not list plans, seat counts or credit limits.
- The page describes data and signals but gives no coverage counts for contacts or companies.
Vainu
- Every licence covers one country database; extra countries, seats and connectors are priced on a sales call.
- The page shows 'from' prices in euros, billed annually and excluding VAT; the final price is confirmed on a demo call.
- Premium data adds 83 euros a month and Full adds 167 euros a month on top of the licence.
- Coverage is the four Nordic countries, so it is not a global contact database.
Key features
D&B Hoovers
- Company and contact intelligence
- Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- Buying signals
- Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- Account prioritization
- Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- AI-powered workflows
- AI features that cut research and outreach prep time by turning account context into suggested next actions.
- MCP connection
- A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.
- CRM integration
- A customer story describes D&B Hoovers working with Salesforce.
Vainu
- Reach
- Filter and segment companies on 550+ data fields, find decision-makers among the contacts, and keep lists that update themselves.
- Data Sync
- Sends any data point into a CRM, data warehouse or ERP, with updates and enrichment so records stay current.
- Discover
- Surfaces change events that give a reason and a time to reach out, and adds AI agents on the top tier.
- Data packages
- Basic data is included. Premium adds business units, financials, group data, owners and event data. Full adds meeting minutes, municipality budgets and ESG reports.
- Three ways to run it
- Use the Vainu platform yourself, build on it over API, MCP and CLI with Vainu Headless, or have Vainu deliver finished work as Vainu Outcomes.
Plans
D&B Hoovers
Pricing could not be confirmed. See dnb.com.
Vainu
Reach€250
per month and up, billed annually, excl. VAT
Find the right accounts and buyers. One country database, one to two seats and triggers. Exact price confirmed on a demo call.
Data Sync€417
per month and up, billed annually, excl. VAT
Everything in Reach, plus data updates and enrichment to keep connected systems current.
Discover€583
per month and up, billed annually, excl. VAT
Everything in Data Sync, plus monitoring of your market with the full AI offering and agents.
EnterpriseCustom
Fully customised data solutions delivered to your data lake or warehouse. Sold through sales.
Common questions
Which is cheaper, D&B Hoovers or Vainu?
As of Nov 12, 2026, D&B Hoovers has no price we could confirm, and Vainu starts at €250 per month, billed annually, excluding VAT.
Which has a free plan, D&B Hoovers or Vainu?
As of Nov 12, 2026, neither D&B Hoovers nor Vainu has a free plan. D&B Hoovers has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.