Cognism vs D&B Hoovers (2026): which should you pick?
As of Nov 12, 2026, Cognism grades higher than D&B Hoovers: 2.0 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Cognism grades higher on features and platforms. D&B Hoovers grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Cognism if
- Fits if you sell into Europe and your team cold calls mobile numbers
- Works for sales teams of five or more reps
Look elsewhere if
- Not for you if you want to try before you buy, as there's no free plan or trial
- Skip it if you're on your own, since both packages come with 5 seats
- Watch out: no prices are published, so packages, CRM Enrichment and data feeds are all quoted by sales
- Pricey if you want intent data or CRM Enrichment, which need Pro and an add-on
- Tight if you reveal a lot of contacts, since each seat gets a set number of credits and more are bought separately
Pick D&B Hoovers if
- Fits if you're an enterprise team that already trusts D&B data
- Works for account prioritization on top of company records
Look elsewhere if
- Skip it if you want a price, because the page offers only a trial request and a phone number
- Not for you if you want contact counts, as none are given
- Watch out: the site's home page returned a bot check, so only the product page was read
- Watch out: plans, seats and credit limits aren't listed anywhere we read
How we grade them
| 2.0GPACognismFair | 1.8GPAD&B HooversWeak | |
|---|---|---|
| Value for money | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. | CNo price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. |
| Free plan and trial | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. | DA free trial on request, with no length or terms stated. No free plan. |
| Features | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. | CCompany and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. |
| Ease of use | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. | CNo store rating on record. Plans, seats and credits aren't shown, so expect a sales process. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. | CWeb only, with one integration listed besides an MCP connection. |
| Best for | phone-checked mobile numbers for selling into Europe | company data from Dun & Bradstreet |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cognism and D&B Hoovers. How we grade
Where they differ
- D&B Hoovers also covers research.
In commonWebAI features
At a glance
| Cognism | D&B Hoovers | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | Free trial offered on request; length and terms not stated |
| Web | ||
| Browser extension | ||
| Made by | Cognism Ltd | Dun & Bradstreet, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
D&B Hoovers
- No prices are published; the page offers a free trial request and a phone number.
- The homepage of the site returned a bot check, so only the product page was read.
- The product page does not list plans, seat counts or credit limits.
- The page describes data and signals but gives no coverage counts for contacts or companies.
Key features
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
D&B Hoovers
- Company and contact intelligence
- Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- Buying signals
- Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- Account prioritization
- Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- AI-powered workflows
- AI features that cut research and outreach prep time by turning account context into suggested next actions.
- MCP connection
- A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.
- CRM integration
- A customer story describes D&B Hoovers working with Salesforce.
Plans
Cognism
Pricing could not be confirmed. See cognism.com.
D&B Hoovers
Pricing could not be confirmed. See dnb.com.
Common questions
Which is cheaper, Cognism or D&B Hoovers?
As of Nov 12, 2026, Cognism has no price we could confirm, and D&B Hoovers has no price we could confirm.
Which has a free plan, Cognism or D&B Hoovers?
As of Nov 12, 2026, neither Cognism nor D&B Hoovers has a free plan. D&B Hoovers has a free trial.
Which platforms do Cognism and D&B Hoovers run on?
As of Nov 12, 2026, only Cognism lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.