D&B Hoovers vs Demandbase (2026): which should you pick?
As of Nov 12, 2026, D&B Hoovers grades higher than Demandbase: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
D&B Hoovers grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick D&B Hoovers if
- Fits if you're an enterprise team that already trusts D&B data
- Works for account prioritization on top of company records
Look elsewhere if
- Skip it if you want a price, because the page offers only a trial request and a phone number
- Not for you if you want contact counts, as none are given
- Watch out: the site's home page returned a bot check, so only the product page was read
- Watch out: plans, seats and credit limits aren't listed anywhere we read
Pick Demandbase if
- Fits if you run account-based marketing with sales and ads together
- Works for large revenue teams with a budget
Look elsewhere if
- Skip it if you want a price, as it's a form and a custom plan
- Not for you if you only want one side, since sales and marketing are sold together
- Skip it if you're one seller who wants a plain contact lookup, as this is far heavier
- Watch out: there's a platform fee on top of a flat fee per user, and no trial is on record
How we grade them
| 1.8GPAD&B HooversWeak | 1.6GPADemandbaseWeak | |
|---|---|---|
| Value for money | CNo price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. | CNo price is published; you fill in a form. The model is a platform fee plus a flat fee per user. |
| Free plan and trial | DA free trial on request, with no length or terms stated. No free plan. | FNo free plan and no trial on record anywhere in the listing. |
| Features | CCompany and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. | CAccount prioritization, marketing programs, a sales view, advertising and data. It's an enterprise platform, not a contact finder. |
| Ease of use | CNo store rating on record. Plans, seats and credits aren't shown, so expect a sales process. | CNo store rating on record. A platform like this takes a team to set up. |
| Platforms and integrations | CWeb only, with one integration listed besides an MCP connection. | CWeb only, and the listing names no integrations. |
| Best for | company data from Dun & Bradstreet | account-based marketing and sales |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: D&B Hoovers and Demandbase. How we grade
Where they differ
- D&B Hoovers also covers research.
- Demandbase also covers workflow automation.
In commonWebAI features
At a glance
| D&B Hoovers | Demandbase | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | Free trial offered on request; length and terms not stated | None listed |
| Web | ||
| Made by | Dun & Bradstreet, Inc. | Demandbase |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
D&B Hoovers
- No prices are published; the page offers a free trial request and a phone number.
- The homepage of the site returned a bot check, so only the product page was read.
- The product page does not list plans, seat counts or credit limits.
- The page describes data and signals but gives no coverage counts for contacts or companies.
Demandbase
- Prices are not published; a form is used to get a custom plan.
- Sales and marketing are sold together, not as separate products, per the pricing page.
- Pricing is a platform fee plus a flat fee per user, per the pricing page.
Key features
D&B Hoovers
- Company and contact intelligence
- Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- Buying signals
- Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- Account prioritization
- Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- AI-powered workflows
- AI features that cut research and outreach prep time by turning account context into suggested next actions.
- MCP connection
- A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.
- CRM integration
- A customer story describes D&B Hoovers working with Salesforce.
Demandbase
- Account prioritization
- Uses AI to analyze signals and buying group activity and rank accounts.
- Marketing programs
- Identifies in-market accounts and activates coordinated programs across channels.
- Sales view
- Shows which accounts are active, who is involved and when to engage.
- Advertising
- Targeted advertising programs can be bought as a starting point.
- Data products
- Account, buying group and engagement data can be used on their own and fed into existing systems.
Plans
D&B Hoovers
Pricing could not be confirmed. See dnb.com.
Demandbase
Pricing could not be confirmed. See demandbase.com.
Common questions
Which is cheaper, D&B Hoovers or Demandbase?
As of Nov 12, 2026, D&B Hoovers has no price we could confirm, and Demandbase has no price we could confirm.
Which has a free plan, D&B Hoovers or Demandbase?
As of Nov 12, 2026, neither D&B Hoovers nor Demandbase has a free plan. D&B Hoovers has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.