Demandbase vs Leadfeeder (2026): which should you pick?

Pick Demandbase if

• Fits if you run account-based marketing with sales and ads together
• Works for large revenue teams with a budget

Look elsewhere if

• Skip it if you want a price, as it's a form and a custom plan
• Not for you if you only want one side, since sales and marketing are sold together
• Skip it if you're one seller who wants a plain contact lookup, as this is far heavier
• Watch out: there's a platform fee on top of a flat fee per user, and no trial is on record

Pick Leadfeeder if

• Fits if you're a B2B marketer who wants to know which companies read your pricing page
• Works for sales teams that want a short list of accounts already visiting the site, shared by unlimited users

Look elsewhere if

• Pricey if you want emails and phone numbers, as they start on Activate at $369 a month billed annually
• Tight if your site gets lots of business visitors, as the price climbs with companies identified
• Skip it if you want leftover credits to carry over, as plan credits lapse at the end of the contract
• Tight if you're staying free, with the last 100 companies a month, 7 days of history and 20 credits
• Watch out: separate office locations may count as separate companies, and some pages still say Dealfront

Demandbase

• Prices are not published; a form is used to get a custom plan.
• Sales and marketing are sold together, not as separate products, per the pricing page.
• Pricing is a platform fee plus a flat fee per user, per the pricing page.

Leadfeeder

• Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
• Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
• Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
• The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.

Demandbase

Account prioritization

Uses AI to analyze signals and buying group activity and rank accounts.

Marketing programs

Identifies in-market accounts and activates coordinated programs across channels.

Sales view

Shows which accounts are active, who is involved and when to engage.

Advertising

Targeted advertising programs can be bought as a starting point.

Data products

Account, buying group and engagement data can be used on their own and fed into existing systems.

Leadfeeder

Website visitor identification

Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.

Company and contact database

Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.

Alerts, workflows and CRM sync

Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.

B2B display campaigns

From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.

MCP server for AI assistants

Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.

Browser extension and IP API

A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.

Demandbase

Pricing could not be confirmed. See demandbase.com.

Leadfeeder

• Lite$0

  Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.

• Discover$79

  per month for 50 companies, billed annually ($113 billed monthly)

  Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.

• Activate$369

  per month for 1,000 companies, billed annually ($527 billed monthly)

  Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.

• Scale$599

  per month for 2,000 companies, billed annually

  Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.

• EnterpriseCustom

  Custom company identification and credit volumes with a dedicated team, sold through sales.

Demandbase

No public discounts listed.

Leadfeeder

• Annual discount

  Save 30% with annual billing

  The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.