Leadfeeder vs ZoomInfo
We give Leadfeeder a 2.2 GPA and ZoomInfo a 2.8, out of 4.0. ZoomInfo grades higher on value for money, features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadfeeder
Identifies the companies visiting your website and finds contacts
How we grade them
| 2.2GPALeadfeederFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | BThe whole job and a bit more: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. | B4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | seeing which companies visit your website | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadfeeder and ZoomInfo. How we grade
Where they differ
- Only ZoomInfo lists an iOS app.
- Leadfeeder also covers web clipper.
- ZoomInfo also covers AI agents.
At a glance
| Leadfeeder | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $79 per month for 50 companies, billed annually | Not published |
| Free plan | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Dealfront Group GmbH | ZoomInfo Technologies LLC |
| Price read from | leadfeeder.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Leadfeeder
- B2B marketing teams that want to see which companies visit their site
- Sales teams prioritizing accounts that show interest on the website
- Teams that want unlimited users sharing one credit pool
ZoomInfo
- Sales and marketing teams at companies with 100 or more employees
- Outbound teams that call prospects and need direct dials and mobiles
- Account-based marketing that runs on intent data
Worth knowing
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
ZoomInfo
No public discounts listed.
