Clay vs Leadfeeder
We give Clay a 2.8 GPA and Leadfeeder a 2.2, out of 4.0. Clay grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
Leadfeeder
Identifies the companies visiting your website and finds contacts
How we grade them
| 2.8GPAClayGood | 2.2GPALeadfeederFair | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | BThe whole job and a bit more: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. |
| Best for | building custom lead lists from many data sources | seeing which companies visit your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and Leadfeeder. How we grade
Price against what you get
Clay starts at $167 a month and scores 3.0 out of 4 on features, ease of use and platforms. Leadfeeder starts at $79 a month and scores 2.7.
Clay scores higher, and starts $88 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, none scores higher than Clay for less, and 1 scores higher than Leadfeeder for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Clay starts at $167 per month for 2,500 data credits, billed annually. Leadfeeder starts at $79 per month for 50 companies, billed annually.
- Only Leadfeeder lists a browser extension.
- Clay also covers email campaigns.
- Leadfeeder also covers web clipper.
At a glance
| Clay | Leadfeeder | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $167 per month for 2,500 data credits, billed annually | $79 per month for 50 companies, billed annually |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. |
| Free trial | 14-day trial of paid plans | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards |
| Web | ||
| Browser extension | ||
| Made by | Clay Labs Inc. | Dealfront Group GmbH |
| Price read from | clay.com | leadfeeder.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Clay
- Growth and operations teams building custom lead lists
- Teams that want several data providers behind one bill
- People comfortable setting up spreadsheet-style workflows
Leadfeeder
- B2B marketing teams that want to see which companies visit their site
- Sales teams prioritizing accounts that show interest on the website
- Teams that want unlimited users sharing one credit pool
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
