Cognism vs UpLead
We give Cognism a 2.0 GPA and UpLead a 2.2, out of 4.0. Cognism grades higher on value for money. UpLead grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
UpLead
B2B contact database with verified emails and mobile numbers
How we grade them
| 2.0GPACognismFair | 2.2GPAUpLeadFair | |
|---|---|---|
| Value for money | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. | D$74 a month billed yearly for one user and 170 credits, which is where this category's dearest tenth starts ($74). Team seats need the custom Professional plan, so there's no five-person figure on record. Extra credits are $0.60 each. |
| Free plan and trial | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. | CA 7-day free trial with 5 credits, and no free plan. Five contacts is enough to check the data looks right, not much else. |
| Features | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. | BOver 200 million contacts with filters, a verified email and mobile for one credit, a Chrome extension, technographics and enrichment from Plus, and intent data on Professional. It covers the whole job. |
| Ease of use | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. | CNo App Store rating on record. The work is building target lists from filters such as industry, size and tech used, which takes a little learning. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. | BWeb and a Chrome extension, with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and Zapier. Full API access only on Professional. |
| Best for | phone-checked mobile numbers for selling into Europe | verified emails and mobiles for target lists |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cognism and UpLead. How we grade
Where they differ
- UpLead also covers web clipper.
At a glance
| Cognism | UpLead | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $74 per month for 170 credits, billed annually |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial with 5 credits |
| Web | ||
| Browser extension | ||
| Made by | Cognism Ltd | UpLead |
| Price read from | Not confirmed | uplead.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Cognism
- Sales teams prospecting into Europe
- Teams that cold call and need verified mobile numbers
- Mid-market and enterprise teams with five or more reps
UpLead
- Sales teams that need direct mobile numbers as well as emails
- Building target lists by industry, size or technology used
- Buyers who want monthly billing without an annual contract
Worth knowing
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
UpLead
- Essentials and Plus are single-user accounts; team seats need the custom Professional plan.
- Essentials includes 170 credits a month, one per contact; extra credits cost $0.60 each ($0.50 on Plus).
- Data enrichment and technographics start on Plus; intent data and full API access only on Professional.
- The trial gives 5 credits over 7 days; there is no free plan.
Key features
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
UpLead
- Prospector search
- Filter a database the company puts at over 200 million contacts and 16 million companies by industry, size, revenue, location and job details.
- Verified emails and mobile numbers
- One credit unlocks one contact's verified email and mobile direct dial for download or CRM export. UpLead states 95% email accuracy.
- Chrome extension
- Shows contact and company data while browsing LinkedIn or a company's website, and sends leads to a CRM or a CSV file.
- Technographics and enrichment
- From the Plus plan, search companies by more than 16,000 technologies they use and fill in missing contact and company data.
- Intent data and competitor intelligence
- The Professional plan adds buyer intent data on companies researching a topic and lookalikes of existing customers.
- CRM and sales tool connections
- Exports to Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and others, plus Zapier.
Plans
Cognism
Pricing could not be confirmed. See cognism.com.
UpLead
Essentials$74
per month for 170 credits, billed annually ($99 billed monthly)
One user, verified emails and mobile numbers, the Chrome extension and CRM integrations. Billed yearly it comes as 2,040 credits for the year.
Plus$149
per month for 400 credits, billed annually ($199 billed monthly)
One user. Adds data enrichment, technographics, email patterns, advanced filters and suppression lists; 4,800 credits a year when billed yearly.
ProfessionalCustom
Custom seats and credits, sold through a demo and billed annually only. Adds intent data, full API access, two-way CRM sync and a success manager.
Ways to pay less
Cognism
No public discounts listed.
UpLead
- Annual discount
About 25% off with yearly billing
UpLead's pricing page shows Essentials at $74 a month billed yearly against $99 monthly, and Plus at $149 against $199.
