Cognism vs Lusha
We give Cognism a 2.0 GPA and Lusha a 2.4, out of 4.0. Lusha grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lusha
B2B contact data for verified emails and direct phone numbers
How we grade them
| 2.0GPACognismFair | 2.4GPALushaFair | |
|---|---|---|
| Value for money | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. | CFive people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400. |
| Free plan and trial | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. | CA free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month. |
| Features | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. | BVerified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job. |
| Ease of use | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. | CNo App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. | BWeb and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API. |
| Best for | phone-checked mobile numbers for selling into Europe | direct phone numbers alongside work emails |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cognism and Lusha. How we grade
Where they differ
- Lusha has a free plan. Cognism does not.
- Lusha also covers web clipper and email campaigns.
At a glance
| Cognism | Lusha | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $37.45 per month for 400 credits, billed annually |
| Free plan | None | 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Cognism Ltd | Lusha Systems Inc. |
| Price read from | Not confirmed | lusha.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Cognism
- Sales teams prospecting into Europe
- Teams that cold call and need verified mobile numbers
- Mid-market and enterprise teams with five or more reps
Lusha
- Reps who need direct phone numbers as well as emails
- Prospecting from LinkedIn and company websites in the browser
- Small teams that can work within five seats
Worth knowing
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
Lusha
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
Key features
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
Lusha
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
Plans
Cognism
Pricing could not be confirmed. See cognism.com.
Lusha
Free$0
40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required.
Starter$37.45
per month for 400 credits, billed annually ($49.90 billed monthly)
1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro$52.45
per month for 600 credits, billed annually ($69.90 billed monthly)
2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks.
Premium$299.95
per month for 3,400 credits, billed annually ($399.90 billed monthly)
5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation.
ScaleCustom
Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales.
Ways to pay less
Cognism
No public discounts listed.
Lusha
- Annual discount
About 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
