The Lusha Insider’s Guide
Everything we know about Lusha in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Lusha
The Insider’s Guide
B2B contact data for verified emails and direct phone numbers
Every plan, grade, refund rule and rival among lead and email finders, read from Lusha’s own pages.
Made by Lusha Systems Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Lusha’s own pages, its app-store listings and our grades. Every fact in it is on Lusha’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 3 of the 19 other lead and email finders we grade
Lusha sells B2B contact and company data: verified work emails, direct dials and mobile numbers, plus company details and buying signals. Users reveal contacts in a web workspace or through a Chrome extension that works on LinkedIn, CRMs and company websites, and pay for each reveal in credits. Plans are priced per account, with one to five seats included depending on the tier.
To get you started, here are 9 things to know about Lusha, taken from its own pages and our grades.
- 1
Best for direct phone numbers alongside work emails
Lusha is for reps who want phone numbers, not just emails, revealed right on LinkedIn or in a CRM.
- 2
Paid plans start at $37.45 a month
As its pricing page puts it: $37.45 per month for 400 credits, billed annually.
- 3
There is a free plan
40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Emails and phone numbers
Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- 6
Chrome extension
Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- 7
Prospecting workspace
Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- 8
A 2.4 GPA, above 3 of 19
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Lusha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Lusha at a glance
- Pricing
- Free plan, from $37.45 per month for 400 credits, billed annually
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Lusha Systems Inc., since 2016
- Category
- Lead & Email Finders
- Our grade
- 2.4 GPA, fair
The report card
Best for direct phone numbers alongside work emails
Lusha is for reps who want phone numbers, not just emails, revealed right on LinkedIn or in a CRM. One person can start on Starter at $37.45 a month billed yearly, but five people need Premium at $299.95. And a phone number costs 5 credits, so the allowance goes faster than it looks.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Five people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400. |
| Free plan and trial | C | A free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month. |
| Features | B | Verified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job. |
| Ease of use | C | No App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round. |
| Platforms and integrations | B | Web and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Lusha is for
- Great if you cold call and need direct dials as well as emails
- Handy when you prospect on LinkedIn and want numbers right there in the browser
- Good for teams of five or fewer, which the self-serve plans are built around
Who it is not for
- Pricey if you're a team of three to five, since seats only come with dearer plans: 2 on Pro, 5 on Premium
- Tight if you mostly want numbers, as Starter's 400 credits buy about 80 of them
- Not for you if you're more than 5 people, since bigger teams go through sales
Good to know
Good for
- Reps who need direct phone numbers as well as emails
- Prospecting from LinkedIn and company websites in the browser
- Small teams that can work within five seats
Worth knowing
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$37.45
A month to start. There is a free plan too
Lusha has a free plan. Paid plans start at $37.45 per month for 400 credits, billed annually.
Free
$0
40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required.
Starter
$37.45
per month for 400 credits, billed annually ($49.90 billed monthly)
1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro
$52.45
per month for 600 credits, billed annually ($69.90 billed monthly)
2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks.
Premium
$299.95
per month for 3,400 credits, billed annually ($399.90 billed monthly)
5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation.
Scale
Custom
Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales.
The free plan
40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations.
Read from lusha.com on Oct 17, 2026.
Ways to pay less
Annual discount
About 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
Stated on lusha.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
B2B contact data for verified emails and direct phone numbers. Here is what it does, as its own site describes it, and what it covers: public API, AI features, web clipper, email campaigns.
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
Where it runs
- Web
- Browser extension
What it works with
- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
- Outreach
- Salesloft
- Gmail
- Zapier
Lusha is made by Lusha Systems Inc., and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/19
Other lead and email finders it is graded above
Lusha's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5.
It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
Its paid plans start at $37.45 a month, against a middle price of $39 for the category: 6 of the 14 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 20 lead and email finders we grade, cut by the letter each got. Lusha’s own letter is outlined.
- CValue for moneyAbove 1 of 19
- CFree plan and trialAbove 2 of 19
- BFeaturesAbove 9 of 19
- CEase of useAbove 0 of 19
- BPlatforms and integrationsAbove 1 of 19
Price against what you get
Each dot is one of 15 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. Lusha is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Lusha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $449.40 a year.
What you could make
- Web clipper: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Lusha’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Apollo.io, Kaspr, ContactOut, RocketReach and ZoomInfo
The 5 tools Lusha is most often weighed against, with where each one differs from it.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Apollo.io also covers sales pipeline.
- 2.4GPA
Kaspr
Free plan · from $49/mo
Chrome extension for phone numbers and emails from LinkedIn profiles.
- Lusha also covers email campaigns.
- 2.6GPA
ContactOut
Free plan · from $39/mo
- 2.4GPA
RocketReach
Free plan
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- Only ZoomInfo lists an iOS app.
- Lusha also covers web clipper and email campaigns.
- ZoomInfo also covers workflow automation and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Lusha free?
Lusha has a free plan. 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations.
How much does Lusha cost?
Lusha lists 5 plans. Free: $0.
What platforms does Lusha work on?
Lusha is available on Web. It also has a browser extension.
Does Lusha offer any discounts?
Lusha publicly lists the following: About 25% off with yearly billing.
Does Lusha have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Lusha is listed for Web.
Does Lusha have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Lusha is listed for Web.
Is Lusha open source?
Lusha is not described as open source on its own site, as read on Oct 17, 2026.
Does Lusha have an API?
Yes. Lusha offers a public API, according to its own site.
What does Lusha integrate with?
Lusha's listing names Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft, Gmail and Zapier.
Who makes Lusha?
Lusha is made by Lusha Systems Inc. It dates from 2016.
What are the alternatives to Lusha?
The closest alternatives to Lusha in our directory are Apollo.io, Kaspr, ContactOut, RocketReach and ZoomInfo.
How does Lusha compare with other lead and email finders?
Lusha's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5.
Is Lusha good value for money?
ToolGPA grades Lusha C for value for money. Its paid plans start at $37.45 a month, against a middle price of $39 for the category: 6 of the 14 others that charge start lower.
Could I make my own version of Lusha?
To replace Lusha you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Lusha’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Lusha's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Lusha Systems Inc. Prices change, so check lusha.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Lusha, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/lusha
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Lusha: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/lusha
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/lusha/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after Lusha, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 20 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
- Hunter Insider's GuideEmail finder and verifier with cold email sequences built in2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Lusha’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Lusha is a trademark of its owner, and this guide is not made, paid for or approved by Lusha Systems Inc. Prices and plans change: check lusha.com before you buy.