Leadinfo vs RB2B (2026): which should you pick?
As of Nov 12, 2026, RB2B grades higher than Leadinfo: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
RB2B grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadinfo
See which companies visit your website, with lead scoring
RB2B
Identify website visitors and send them to Slack or your CRM
Which one is for you
Pick Leadinfo if
- Fits if you want to see which companies visit and score them
- Works for European teams used to euro pricing
Look elsewhere if
- Pricey if your traffic is high: €359 a month for 750 companies, and 5,000-plus is by quote
- Skip it if you need mobile numbers, which are on Pro only
- Tight if you're on Starter: insights go to a CRM by hand until Scale
- Watch out: the default view is euros and we couldn't read the other currencies
Pick RB2B if
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Look elsewhere if
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
How we grade them
| 2.2GPALeadinfoFair | 2.4GPARB2BFair | |
|---|---|---|
| Value for money | C€69 a month billed annually for 50 identified companies, €159 for 250. That's the middle to dearer end of lead-finding tools, and it rises with the band. | C$79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74. |
| Free plan and trial | CA 14-day trial with no credit card. No free plan. | BA free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card. |
| Features | CVisitor identification, a decision-maker database, scoring, recordings and CRM links. Mobile numbers and Salesforce or Marketo sync are only on Pro. | CVisitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro. |
| Ease of use | CNo store rating on record. A tracking script and rules for scoring to set up. | CNo store rating on record. A tracking script and integrations to set up. |
| Platforms and integrations | BWeb only, with seven integrations listed. | BWeb only, with seven integrations and no desktop or phone app. |
| Best for | seeing which companies visit your site | naming website visitors in Slack |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadinfo and RB2B. How we grade
Price against what you get
Leadinfo starts at about $77.09 a month and scores 2.3 out of 4 on features, ease of use and platforms. RB2B starts at $79 a month and scores 2.3.
They score the same, and Leadinfo starts $1.91 a month lower. Of the other lead and email finders on the chart, 20 score higher than Leadinfo for less, and 20 score higher than RB2B for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadinfo also covers workflow automation and session replay.
- RB2B also covers reports and web analytics.
At a glance
| Leadinfo | RB2B | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | €69 per month for up to 50 identified companies, billed annually | $79 per month for 300 resolutions, billing basis not shown |
| Free plan | None | Company-level visitor identification, 150 resolutions a month, with alerts to Slack. |
| Free trial | 14-day free trial, no credit card required | 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required |
| Web | ||
| Made by | Leadinfo | RB2B |
| Price read from | leadinfo.com | rb2b.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Leadinfo
- Pricing shown is in euros on the default view; pounds, dollars and kroner can be selected but were not readable in the page text.
- Price rises with the identified-company band, and 5,000-plus companies is by quote.
- Mobile phone numbers and Salesforce or Marketo sync are only on Pro.
- Starter sends insights to a CRM by hand; fully automated CRM sharing starts on Scale.
RB2B
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Key features
Leadinfo
- Real-time visitor identification
- Shows company details, LinkedIn profiles, financials and the pages a visitor viewed, as the visit happens.
- Decision-maker database
- Gives LinkedIn profiles, phone numbers and emails for decision makers at identified companies, from a database of 300 million-plus.
- Lead scoring and automations
- Automated scoring ranks the most promising visitors, and automations hand them to sales, with seat and automation limits by plan.
- Screen recordings
- Scale keeps recordings of visitor sessions for 7 days and Pro for 14 days.
- CRM and ad integrations
- 67 CRM integrations at no extra charge, plus Google Ads, LinkedIn Ads, GA4, Looker Studio and Matomo on higher plans.
- Personas
- Filters visitors by job title so reps see only people in chosen departments or roles.
RB2B
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
Plans
Leadinfo
Starter€69
per month for up to 50 companies, billed annually
€99 at 51-100 companies. 3 users and 3 automations, lead scoring, Google Ads integration, email support.
Scale€159
per month for up to 250 companies, billed annually
Rises to €539 at 4,001-5,000 companies. 10 users, HubSpot and Dynamics, recordings, personas, phone support.
Pro€359
per month for up to 750 companies, billed annually
Unlimited users and automations, Salesforce and Marketo, mobile numbers, 14-day recordings, a success manager.
RB2B
Free$0
Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails.
Starter$79
per month for 300 resolutions, billing basis not shown
Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations.
Pro$149
per month for 600 resolutions, billing basis not shown
Adds business emails and all integrations; steps up to 2,500 resolutions.
Pro+$199
per month for 600 resolutions, billing basis not shown
Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions.
Common questions
Which is cheaper, Leadinfo or RB2B?
As of Nov 12, 2026, Leadinfo is cheaper to start with: about $77.09 a month, against $79 a month for RB2B. Leadinfo starts at €69 per month for up to 50 identified companies, billed annually, and RB2B starts at $79 per month for 300 resolutions, billing basis not shown.
Which has a free plan, Leadinfo or RB2B?
As of Nov 12, 2026, only RB2B has a free plan. Leadinfo does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.