Lead Forensics vs RB2B (2026): which should you pick?
As of Nov 12, 2026, RB2B grades higher than Lead Forensics: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
RB2B grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lead Forensics
Identifies companies visiting your website and lists decision makers
RB2B
Identify website visitors and send them to Slack or your CRM
Which one is for you
Pick Lead Forensics if
- Fits if you want to see which companies visit your site
- Works for teams that follow up on web traffic with sales calls
Look elsewhere if
- Skip it if you want a price, since it's set after the trial and based on traffic
- Not for you if you want to know who the person was, as it identifies the company
- Tight if you want to test it properly: one week, arranged through a demo
- Watch out: automation features sit on the Automate plan
Pick RB2B if
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Look elsewhere if
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
How we grade them
| 2.0GPALead ForensicsFair | 2.4GPARB2BFair | |
|---|---|---|
| Value for money | CNo price is published. Cost follows your website traffic and is set after the trial. Users are unlimited. | C$79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74. |
| Free plan and trial | DA one-week trial, set up through a demo. No free plan. | BA free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card. |
| Features | CVisitor identification, decision maker contacts, alerts and a pipeline manager. By its own method it can only identify a company from a visit, not a named person. | CVisitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro. |
| Ease of use | CNo store rating on record. A tracking script and a demo-led setup. | CNo store rating on record. A tracking script and integrations to set up. |
| Platforms and integrations | BWeb only, with five CRM integrations and no desktop or phone app. | BWeb only, with seven integrations and no desktop or phone app. |
| Best for | seeing which companies visit your site | naming website visitors in Slack |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lead Forensics and RB2B. How we grade
Where they differ
- Lead Forensics also covers workflow automation.
- RB2B also covers reports.
At a glance
| Lead Forensics | RB2B | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $79 per month for 300 resolutions, billing basis not shown |
| Free plan | None | Company-level visitor identification, 150 resolutions a month, with alerts to Slack. |
| Free trial | One-week free trial, set up through a demo. | 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required |
| Web | ||
| Made by | Lead Forensics | RB2B |
| Price read from | Not confirmed | rb2b.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lead Forensics
- No prices are published; cost follows website traffic and is set after the trial.
- Users are unlimited and do not change the price.
- Only a company can be identified from a visit, not a named person, by the method it describes.
RB2B
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Key features
Lead Forensics
- Website visitor identification
- A tracking code, like Google Analytics, reads visitors' IP addresses to show which businesses visit.
- Decision maker contacts
- Lists contacts at the visiting companies for follow-up.
- Real-time visitor alerts
- Notifies sales of visits as they happen.
- Lead and pipeline manager
- Tracks leads inside the platform; Essentials and Automate packages both include it.
- Automation on Automate
- The Automate package adds CRM integration, workflow automation, CRM lead creation, lead routing and ABM matching.
- CRM integrations
- Pages list Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.
RB2B
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
Plans
Lead Forensics
Pricing could not be confirmed. See leadforensics.com.
RB2B
Free$0
Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails.
Starter$79
per month for 300 resolutions, billing basis not shown
Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations.
Pro$149
per month for 600 resolutions, billing basis not shown
Adds business emails and all integrations; steps up to 2,500 resolutions.
Pro+$199
per month for 600 resolutions, billing basis not shown
Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions.
Common questions
Which is cheaper, Lead Forensics or RB2B?
As of Nov 12, 2026, Lead Forensics has no price we could confirm, and RB2B starts at $79 per month for 300 resolutions, billing basis not shown.
Which has a free plan, Lead Forensics or RB2B?
As of Nov 12, 2026, only RB2B has a free plan. Lead Forensics does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.