Lead Forensics vs Warmly (2026): which should you pick?
As of Nov 12, 2026, Lead Forensics grades higher than Warmly: 2.0 against 1.4 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Lead Forensics grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lead Forensics
Identifies companies visiting your website and lists decision makers
Warmly
Website visitor identification with AI chat and intent signals
Which one is for you
Pick Lead Forensics if
- Fits if you want to see which companies visit your site
- Works for teams that follow up on web traffic with sales calls
Look elsewhere if
- Skip it if you want a price, since it's set after the trial and based on traffic
- Not for you if you want to know who the person was, as it identifies the company
- Tight if you want to test it properly: one week, arranged through a demo
- Watch out: automation features sit on the Automate plan
Pick Warmly if
- Fits if you are a funded B2B team with a sales rep ready to act on live visitor alerts
- Makes sense if you want identification and AI chat from one vendor and can sign a yearly contract
Look elsewhere if
- Skip it if you want self-serve: no plan can be bought without talking to sales
- Pricey if your budget is under $10,000 a year, which is where the cheapest plan starts
- Tight if you want the chatbot or agents, which sit on the $20,000 and $30,000 plans
- Watch out: the page does not say what a credit buys, and every tier starts at 10,000 a month
- Watch out: four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab
How we grade them
| 2.0GPALead ForensicsFair | 1.4GPAWarmlyWeak | |
|---|---|---|
| Value for money | CNo price is published. Cost follows your website traffic and is set after the trial. Users are unlimited. | F$10,000 a year is the floor and the top plan is $30,000. This category's dearest tenth starts at $99 a month, which is about $1,200 a year, and the credits that set the limits are not explained. |
| Free plan and trial | DA one-week trial, set up through a demo. No free plan. | FNo free plan and no trial. Every button on the pricing page says Talk To Sales. |
| Features | CVisitor identification, decision maker contacts, alerts and a pipeline manager. By its own method it can only identify a company from a visit, not a named person. | CVisitor identification, intent signals, chat, audiences and retargeting. But the AI chatbot needs the $20,000 plan and the agents need $30,000, and the video chat agent is contact-sales. |
| Ease of use | CNo store rating on record. A tracking script and a demo-led setup. | CNo store rating on record. It is a web platform that needs a site tag, a CRM link and ideal-customer rules set up before the alerts mean much. |
| Platforms and integrations | BWeb only, with five CRM integrations and no desktop or phone app. | BWeb only, with CRM sync, Slack alerts and ad-audience retargeting. |
| Best for | seeing which companies visit your site | spotting who is on your website, for big B2B budgets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lead Forensics and Warmly. How we grade
Where they differ
- Lead Forensics also covers workflow automation and web analytics.
- Warmly also covers AI agents, live chat, chatbots and popups.
At a glance
| Lead Forensics | Warmly | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | $10,000 per year, billed annually ($4,875 per quarter billed quarterly) |
| Free plan | None | None |
| Free trial | One-week free trial, set up through a demo. | None listed |
| Web | ||
| Made by | Lead Forensics | Warmly |
| Price read from | Not confirmed | warmly.ai |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lead Forensics
- No prices are published; cost follows website traffic and is set after the trial.
- Users are unlimited and do not change the price.
- Only a company can be identified from a visit, not a named person, by the method it describes.
Warmly
- Entry pricing is $10,000 a year; no plan is self-serve and each button says Talk To Sales.
- Every tier starts from 10,000 credits a month; the page does not say what a credit buys.
- GTM Signals Package and Warm Experiences are add-ons at $10,000 a year each; the AI video chat agent is contact-sales.
- Four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab, though the page says annual saves 30%.
Key features
Lead Forensics
- Website visitor identification
- A tracking code, like Google Analytics, reads visitors' IP addresses to show which businesses visit.
- Decision maker contacts
- Lists contacts at the visiting companies for follow-up.
- Real-time visitor alerts
- Notifies sales of visits as they happen.
- Lead and pipeline manager
- Tracks leads inside the platform; Essentials and Automate packages both include it.
- Automation on Automate
- The Automate package adds CRM integration, workflow automation, CRM lead creation, lead routing and ABM matching.
- CRM integrations
- Pages list Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.
Warmly
- Visitor identification
- Shows website visitors as people and companies, with ICP filtering, real-time alerts, Slack alerts and lead routing.
- AI chatbot and live chat
- A chatbot and live human chat that engage visitors while they are on the site, with meeting booking and smart popups.
- Intent signals
- First-party site visits, social activity and third-party research intent, plus job changes, hiring and funding signals.
- Outbound audiences
- Builds audiences, tiers accounts by ICP, finds buying committees and orchestrates outbound and nurture campaigns.
- Contact data
- Verified emails and direct dials from its own database. The site cites 220 million-plus people profiles and 40 million-plus companies.
- Retargeting
- Retargets identified visitors through email, LinkedIn ads and other ad audiences.
Plans
Lead Forensics
Pricing could not be confirmed. See leadforensics.com.
Warmly
AI Web-Deanonymization$10,000
per year and up, from 10K credits a month
Visitor contacts and companies, ICP filtering, alerts, lead routing, CRM sync, retargeting. $4,875 a quarter. Sold through sales.
Inbound Chat$20,000
per year and up, from 10K credits a month
Adds an AI chatbot with 1 agent, warm calling, Warm Offers and email follow-up. $6,500 a quarter. Sold through sales.
AI Inbound Autopilot$30,000
per year and up, from 10K credits a month
Adds unlimited AI Studio agents, an Autopilot agent and AI-written follow-up. $9,750 a quarter. Sold through sales.
Ways to pay less
Lead Forensics
No public discounts listed.
Warmly
- Annual discount
Annual commitment, labelled 30% off
The pricing page offers annual or quarterly payment and marks annual as saving 30%; the quarterly price is listed for each tier.
Common questions
Which is cheaper, Lead Forensics or Warmly?
As of Nov 12, 2026, Lead Forensics has no price we could confirm, and Warmly starts at $10,000 per year, billed annually ($4,875 per quarter billed quarterly).
Which has a free plan, Lead Forensics or Warmly?
As of Nov 12, 2026, neither Lead Forensics nor Warmly has a free plan. Lead Forensics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.