Leadfeeder vs Warmly (2026): which should you pick?
As of Nov 12, 2026, Leadfeeder grades higher than Warmly: 2.2 against 1.4 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Leadfeeder grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadfeeder
Identifies the companies visiting your website and finds contacts
Warmly
Website visitor identification with AI chat and intent signals
Which one is for you
Pick Leadfeeder if
- Fits if you're a B2B marketer who wants to know which companies read your pricing page
- Works for sales teams that want a short list of accounts already visiting the site, shared by unlimited users
Look elsewhere if
- Pricey if you want emails and phone numbers, as they start on Activate at $369 a month billed annually
- Tight if your site gets lots of business visitors, as the price climbs with companies identified
- Skip it if you want leftover credits to carry over, as plan credits lapse at the end of the contract
- Tight if you're staying free, with the last 100 companies a month, 7 days of history and 20 credits
- Watch out: separate office locations may count as separate companies, and some pages still say Dealfront
Pick Warmly if
- Fits if you are a funded B2B team with a sales rep ready to act on live visitor alerts
- Makes sense if you want identification and AI chat from one vendor and can sign a yearly contract
Look elsewhere if
- Skip it if you want self-serve: no plan can be bought without talking to sales
- Pricey if your budget is under $10,000 a year, which is where the cheapest plan starts
- Tight if you want the chatbot or agents, which sit on the $20,000 and $30,000 plans
- Watch out: the page does not say what a credit buys, and every tier starts at 10,000 a month
- Watch out: four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab
How we grade them
| 2.2GPALeadfeederFair | 1.4GPAWarmlyWeak | |
|---|---|---|
| Value for money | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. | F$10,000 a year is the floor and the top plan is $30,000. This category's dearest tenth starts at $99 a month, which is about $1,200 a year, and the credits that set the limits are not explained. |
| Free plan and trial | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. | FNo free plan and no trial. Every button on the pricing page says Talk To Sales. |
| Features | BOn record: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. | CVisitor identification, intent signals, chat, audiences and retargeting. But the AI chatbot needs the $20,000 plan and the agents need $30,000, and the video chat agent is contact-sales. |
| Ease of use | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. | CNo store rating on record. It is a web platform that needs a site tag, a CRM link and ideal-customer rules set up before the alerts mean much. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. | BWeb only, with CRM sync, Slack alerts and ad-audience retargeting. |
| Best for | seeing which companies visit your website | spotting who is on your website, for big B2B budgets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadfeeder and Warmly. How we grade
Price against what you get
Leadfeeder starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Warmly starts at $833.33 a month when paid by the year and scores 2.3.
Leadfeeder scores higher and starts $754.33 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Leadfeeder for less, and 23 score higher than Warmly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadfeeder also covers web clipper and workflow automation.
- Warmly also covers AI agents, live chat, chatbots and popups.
At a glance
| Leadfeeder | Warmly | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $79 per month for 50 companies, billed annually | $10,000 per year, billed annually ($4,875 per quarter billed quarterly) |
| Free plan | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. | None |
| Free trial | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards | None listed |
| Web | ||
| Browser extension | ||
| Made by | Dealfront Group GmbH | Warmly |
| Price read from | leadfeeder.com | warmly.ai |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
Warmly
- Entry pricing is $10,000 a year; no plan is self-serve and each button says Talk To Sales.
- Every tier starts from 10,000 credits a month; the page does not say what a credit buys.
- GTM Signals Package and Warm Experiences are add-ons at $10,000 a year each; the AI video chat agent is contact-sales.
- Four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab, though the page says annual saves 30%.
Key features
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
Warmly
- Visitor identification
- Shows website visitors as people and companies, with ICP filtering, real-time alerts, Slack alerts and lead routing.
- AI chatbot and live chat
- A chatbot and live human chat that engage visitors while they are on the site, with meeting booking and smart popups.
- Intent signals
- First-party site visits, social activity and third-party research intent, plus job changes, hiring and funding signals.
- Outbound audiences
- Builds audiences, tiers accounts by ICP, finds buying committees and orchestrates outbound and nurture campaigns.
- Contact data
- Verified emails and direct dials from its own database. The site cites 220 million-plus people profiles and 40 million-plus companies.
- Retargeting
- Retargets identified visitors through email, LinkedIn ads and other ad audiences.
Plans
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
Warmly
AI Web-Deanonymization$10,000
per year and up, from 10K credits a month
Visitor contacts and companies, ICP filtering, alerts, lead routing, CRM sync, retargeting. $4,875 a quarter. Sold through sales.
Inbound Chat$20,000
per year and up, from 10K credits a month
Adds an AI chatbot with 1 agent, warm calling, Warm Offers and email follow-up. $6,500 a quarter. Sold through sales.
AI Inbound Autopilot$30,000
per year and up, from 10K credits a month
Adds unlimited AI Studio agents, an Autopilot agent and AI-written follow-up. $9,750 a quarter. Sold through sales.
Ways to pay less
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
Warmly
- Annual discount
Annual commitment, labelled 30% off
The pricing page offers annual or quarterly payment and marks annual as saving 30%; the quarterly price is listed for each tier.
Common questions
Which is cheaper, Leadfeeder or Warmly?
As of Nov 12, 2026, Leadfeeder is cheaper to start with: $79 a month, against $833.33 a month when paid by the year for Warmly. Leadfeeder starts at $79 per month for 50 companies, billed annually, and Warmly starts at $10,000 per year, billed annually ($4,875 per quarter billed quarterly).
Which has a free plan, Leadfeeder or Warmly?
As of Nov 12, 2026, only Leadfeeder has a free plan. Warmly does not.
Which platforms do Leadfeeder and Warmly run on?
As of Nov 12, 2026, only Leadfeeder lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.