Lead Forensics vs Leadinfo (2026): which should you pick?
As of Nov 12, 2026, Leadinfo grades higher than Lead Forensics: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Leadinfo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lead Forensics
Identifies companies visiting your website and lists decision makers
Leadinfo
See which companies visit your website, with lead scoring
Which one is for you
Pick Lead Forensics if
- Fits if you want to see which companies visit your site
- Works for teams that follow up on web traffic with sales calls
Look elsewhere if
- Skip it if you want a price, since it's set after the trial and based on traffic
- Not for you if you want to know who the person was, as it identifies the company
- Tight if you want to test it properly: one week, arranged through a demo
- Watch out: automation features sit on the Automate plan
Pick Leadinfo if
- Fits if you want to see which companies visit and score them
- Works for European teams used to euro pricing
Look elsewhere if
- Pricey if your traffic is high: €359 a month for 750 companies, and 5,000-plus is by quote
- Skip it if you need mobile numbers, which are on Pro only
- Tight if you're on Starter: insights go to a CRM by hand until Scale
- Watch out: the default view is euros and we couldn't read the other currencies
How we grade them
| 2.0GPALead ForensicsFair | 2.2GPALeadinfoFair | |
|---|---|---|
| Value for money | CNo price is published. Cost follows your website traffic and is set after the trial. Users are unlimited. | C€69 a month billed annually for 50 identified companies, €159 for 250. That's the middle to dearer end of lead-finding tools, and it rises with the band. |
| Free plan and trial | DA one-week trial, set up through a demo. No free plan. | CA 14-day trial with no credit card. No free plan. |
| Features | CVisitor identification, decision maker contacts, alerts and a pipeline manager. By its own method it can only identify a company from a visit, not a named person. | CVisitor identification, a decision-maker database, scoring, recordings and CRM links. Mobile numbers and Salesforce or Marketo sync are only on Pro. |
| Ease of use | CNo store rating on record. A tracking script and a demo-led setup. | CNo store rating on record. A tracking script and rules for scoring to set up. |
| Platforms and integrations | BWeb only, with five CRM integrations and no desktop or phone app. | BWeb only, with seven integrations listed. |
| Best for | seeing which companies visit your site | seeing which companies visit your site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lead Forensics and Leadinfo. How we grade
Where they differ
- Lead Forensics also covers web analytics.
- Leadinfo also covers session replay.
At a glance
| Lead Forensics | Leadinfo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | €69 per month for up to 50 identified companies, billed annually |
| Free plan | None | None |
| Free trial | One-week free trial, set up through a demo. | 14-day free trial, no credit card required |
| Web | ||
| Made by | Lead Forensics | Leadinfo |
| Price read from | Not confirmed | leadinfo.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lead Forensics
- No prices are published; cost follows website traffic and is set after the trial.
- Users are unlimited and do not change the price.
- Only a company can be identified from a visit, not a named person, by the method it describes.
Leadinfo
- Pricing shown is in euros on the default view; pounds, dollars and kroner can be selected but were not readable in the page text.
- Price rises with the identified-company band, and 5,000-plus companies is by quote.
- Mobile phone numbers and Salesforce or Marketo sync are only on Pro.
- Starter sends insights to a CRM by hand; fully automated CRM sharing starts on Scale.
Key features
Lead Forensics
- Website visitor identification
- A tracking code, like Google Analytics, reads visitors' IP addresses to show which businesses visit.
- Decision maker contacts
- Lists contacts at the visiting companies for follow-up.
- Real-time visitor alerts
- Notifies sales of visits as they happen.
- Lead and pipeline manager
- Tracks leads inside the platform; Essentials and Automate packages both include it.
- Automation on Automate
- The Automate package adds CRM integration, workflow automation, CRM lead creation, lead routing and ABM matching.
- CRM integrations
- Pages list Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.
Leadinfo
- Real-time visitor identification
- Shows company details, LinkedIn profiles, financials and the pages a visitor viewed, as the visit happens.
- Decision-maker database
- Gives LinkedIn profiles, phone numbers and emails for decision makers at identified companies, from a database of 300 million-plus.
- Lead scoring and automations
- Automated scoring ranks the most promising visitors, and automations hand them to sales, with seat and automation limits by plan.
- Screen recordings
- Scale keeps recordings of visitor sessions for 7 days and Pro for 14 days.
- CRM and ad integrations
- 67 CRM integrations at no extra charge, plus Google Ads, LinkedIn Ads, GA4, Looker Studio and Matomo on higher plans.
- Personas
- Filters visitors by job title so reps see only people in chosen departments or roles.
Plans
Lead Forensics
Pricing could not be confirmed. See leadforensics.com.
Leadinfo
Starter€69
per month for up to 50 companies, billed annually
€99 at 51-100 companies. 3 users and 3 automations, lead scoring, Google Ads integration, email support.
Scale€159
per month for up to 250 companies, billed annually
Rises to €539 at 4,001-5,000 companies. 10 users, HubSpot and Dynamics, recordings, personas, phone support.
Pro€359
per month for up to 750 companies, billed annually
Unlimited users and automations, Salesforce and Marketo, mobile numbers, 14-day recordings, a success manager.
Common questions
Which is cheaper, Lead Forensics or Leadinfo?
As of Nov 12, 2026, Lead Forensics has no price we could confirm, and Leadinfo starts at €69 per month for up to 50 identified companies, billed annually.
Which has a free plan, Lead Forensics or Leadinfo?
As of Nov 12, 2026, neither Lead Forensics nor Leadinfo has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.