Leadinfo vs Warmly (2026): which should you pick?
As of Nov 12, 2026, Leadinfo grades higher than Warmly: 2.2 against 1.4 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Leadinfo grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadinfo
See which companies visit your website, with lead scoring
Warmly
Website visitor identification with AI chat and intent signals
Which one is for you
Pick Leadinfo if
- Fits if you want to see which companies visit and score them
- Works for European teams used to euro pricing
Look elsewhere if
- Pricey if your traffic is high: €359 a month for 750 companies, and 5,000-plus is by quote
- Skip it if you need mobile numbers, which are on Pro only
- Tight if you're on Starter: insights go to a CRM by hand until Scale
- Watch out: the default view is euros and we couldn't read the other currencies
Pick Warmly if
- Fits if you are a funded B2B team with a sales rep ready to act on live visitor alerts
- Makes sense if you want identification and AI chat from one vendor and can sign a yearly contract
Look elsewhere if
- Skip it if you want self-serve: no plan can be bought without talking to sales
- Pricey if your budget is under $10,000 a year, which is where the cheapest plan starts
- Tight if you want the chatbot or agents, which sit on the $20,000 and $30,000 plans
- Watch out: the page does not say what a credit buys, and every tier starts at 10,000 a month
- Watch out: four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab
How we grade them
| 2.2GPALeadinfoFair | 1.4GPAWarmlyWeak | |
|---|---|---|
| Value for money | C€69 a month billed annually for 50 identified companies, €159 for 250. That's the middle to dearer end of lead-finding tools, and it rises with the band. | F$10,000 a year is the floor and the top plan is $30,000. This category's dearest tenth starts at $99 a month, which is about $1,200 a year, and the credits that set the limits are not explained. |
| Free plan and trial | CA 14-day trial with no credit card. No free plan. | FNo free plan and no trial. Every button on the pricing page says Talk To Sales. |
| Features | CVisitor identification, a decision-maker database, scoring, recordings and CRM links. Mobile numbers and Salesforce or Marketo sync are only on Pro. | CVisitor identification, intent signals, chat, audiences and retargeting. But the AI chatbot needs the $20,000 plan and the agents need $30,000, and the video chat agent is contact-sales. |
| Ease of use | CNo store rating on record. A tracking script and rules for scoring to set up. | CNo store rating on record. It is a web platform that needs a site tag, a CRM link and ideal-customer rules set up before the alerts mean much. |
| Platforms and integrations | BWeb only, with seven integrations listed. | BWeb only, with CRM sync, Slack alerts and ad-audience retargeting. |
| Best for | seeing which companies visit your site | spotting who is on your website, for big B2B budgets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadinfo and Warmly. How we grade
Price against what you get
Leadinfo starts at about $77.09 a month and scores 2.3 out of 4 on features, ease of use and platforms. Warmly starts at $833.33 a month when paid by the year and scores 2.3.
They score the same, and Leadinfo starts $756.24 a month lower. Of the other lead and email finders on the chart, 20 score higher than Leadinfo for less, and 23 score higher than Warmly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadinfo also covers workflow automation and session replay.
- Warmly also covers AI agents, live chat, chatbots and popups.
At a glance
| Leadinfo | Warmly | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €69 per month for up to 50 identified companies, billed annually | $10,000 per year, billed annually ($4,875 per quarter billed quarterly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Leadinfo | Warmly |
| Price read from | leadinfo.com | warmly.ai |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Leadinfo
- Pricing shown is in euros on the default view; pounds, dollars and kroner can be selected but were not readable in the page text.
- Price rises with the identified-company band, and 5,000-plus companies is by quote.
- Mobile phone numbers and Salesforce or Marketo sync are only on Pro.
- Starter sends insights to a CRM by hand; fully automated CRM sharing starts on Scale.
Warmly
- Entry pricing is $10,000 a year; no plan is self-serve and each button says Talk To Sales.
- Every tier starts from 10,000 credits a month; the page does not say what a credit buys.
- GTM Signals Package and Warm Experiences are add-ons at $10,000 a year each; the AI video chat agent is contact-sales.
- Four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab, though the page says annual saves 30%.
Key features
Leadinfo
- Real-time visitor identification
- Shows company details, LinkedIn profiles, financials and the pages a visitor viewed, as the visit happens.
- Decision-maker database
- Gives LinkedIn profiles, phone numbers and emails for decision makers at identified companies, from a database of 300 million-plus.
- Lead scoring and automations
- Automated scoring ranks the most promising visitors, and automations hand them to sales, with seat and automation limits by plan.
- Screen recordings
- Scale keeps recordings of visitor sessions for 7 days and Pro for 14 days.
- CRM and ad integrations
- 67 CRM integrations at no extra charge, plus Google Ads, LinkedIn Ads, GA4, Looker Studio and Matomo on higher plans.
- Personas
- Filters visitors by job title so reps see only people in chosen departments or roles.
Warmly
- Visitor identification
- Shows website visitors as people and companies, with ICP filtering, real-time alerts, Slack alerts and lead routing.
- AI chatbot and live chat
- A chatbot and live human chat that engage visitors while they are on the site, with meeting booking and smart popups.
- Intent signals
- First-party site visits, social activity and third-party research intent, plus job changes, hiring and funding signals.
- Outbound audiences
- Builds audiences, tiers accounts by ICP, finds buying committees and orchestrates outbound and nurture campaigns.
- Contact data
- Verified emails and direct dials from its own database. The site cites 220 million-plus people profiles and 40 million-plus companies.
- Retargeting
- Retargets identified visitors through email, LinkedIn ads and other ad audiences.
Plans
Leadinfo
Starter€69
per month for up to 50 companies, billed annually
€99 at 51-100 companies. 3 users and 3 automations, lead scoring, Google Ads integration, email support.
Scale€159
per month for up to 250 companies, billed annually
Rises to €539 at 4,001-5,000 companies. 10 users, HubSpot and Dynamics, recordings, personas, phone support.
Pro€359
per month for up to 750 companies, billed annually
Unlimited users and automations, Salesforce and Marketo, mobile numbers, 14-day recordings, a success manager.
Warmly
AI Web-Deanonymization$10,000
per year and up, from 10K credits a month
Visitor contacts and companies, ICP filtering, alerts, lead routing, CRM sync, retargeting. $4,875 a quarter. Sold through sales.
Inbound Chat$20,000
per year and up, from 10K credits a month
Adds an AI chatbot with 1 agent, warm calling, Warm Offers and email follow-up. $6,500 a quarter. Sold through sales.
AI Inbound Autopilot$30,000
per year and up, from 10K credits a month
Adds unlimited AI Studio agents, an Autopilot agent and AI-written follow-up. $9,750 a quarter. Sold through sales.
Ways to pay less
Leadinfo
No public discounts listed.
Warmly
- Annual discount
Annual commitment, labelled 30% off
The pricing page offers annual or quarterly payment and marks annual as saving 30%; the quarterly price is listed for each tier.
Common questions
Which is cheaper, Leadinfo or Warmly?
As of Nov 12, 2026, Leadinfo is cheaper to start with: about $77.09 a month, against $833.33 a month when paid by the year for Warmly. Leadinfo starts at €69 per month for up to 50 identified companies, billed annually, and Warmly starts at $10,000 per year, billed annually ($4,875 per quarter billed quarterly).
Which has a free plan, Leadinfo or Warmly?
As of Nov 12, 2026, neither Leadinfo nor Warmly has a free plan. Leadinfo has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.