Leadfeeder vs RB2B (2026): which should you pick?
As of Nov 12, 2026, RB2B grades higher than Leadfeeder: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Leadfeeder grades higher on features. RB2B grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadfeeder
Identifies the companies visiting your website and finds contacts
RB2B
Identify website visitors and send them to Slack or your CRM
Which one is for you
Pick Leadfeeder if
- Fits if you're a B2B marketer who wants to know which companies read your pricing page
- Works for sales teams that want a short list of accounts already visiting the site, shared by unlimited users
Look elsewhere if
- Pricey if you want emails and phone numbers, as they start on Activate at $369 a month billed annually
- Tight if your site gets lots of business visitors, as the price climbs with companies identified
- Skip it if you want leftover credits to carry over, as plan credits lapse at the end of the contract
- Tight if you're staying free, with the last 100 companies a month, 7 days of history and 20 credits
- Watch out: separate office locations may count as separate companies, and some pages still say Dealfront
Pick RB2B if
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Look elsewhere if
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
How we grade them
| 2.2GPALeadfeederFair | 2.4GPARB2BFair | |
|---|---|---|
| Value for money | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. | C$79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74. |
| Free plan and trial | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. | BA free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card. |
| Features | BOn record: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. | CVisitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro. |
| Ease of use | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. | CNo store rating on record. A tracking script and integrations to set up. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. | BWeb only, with seven integrations and no desktop or phone app. |
| Best for | seeing which companies visit your website | naming website visitors in Slack |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadfeeder and RB2B. How we grade
Price against what you get
Leadfeeder starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. RB2B starts at $79 a month and scores 2.3.
Leadfeeder scores higher for the same starting price. Of the other lead and email finders on the chart, 1 scores higher than Leadfeeder for less, and 20 score higher than RB2B for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadfeeder also covers web clipper and workflow automation.
- RB2B also covers reports and web analytics.
At a glance
| Leadfeeder | RB2B | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $79 per month for 50 companies, billed annually | $79 per month for 300 resolutions, billing basis not shown |
| Free plan | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. | Company-level visitor identification, 150 resolutions a month, with alerts to Slack. |
| Free trial | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards | 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required |
| Web | ||
| Browser extension | ||
| Made by | Dealfront Group GmbH | RB2B |
| Price read from | leadfeeder.com | rb2b.com |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
RB2B
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Key features
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
RB2B
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
Plans
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
RB2B
Free$0
Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails.
Starter$79
per month for 300 resolutions, billing basis not shown
Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations.
Pro$149
per month for 600 resolutions, billing basis not shown
Adds business emails and all integrations; steps up to 2,500 resolutions.
Pro+$199
per month for 600 resolutions, billing basis not shown
Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions.
Ways to pay less
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
RB2B
No public discounts listed.
Common questions
Which is cheaper, Leadfeeder or RB2B?
As of Nov 12, 2026, they start at the same price. Leadfeeder starts at $79 per month for 50 companies, billed annually, and RB2B starts at $79 per month for 300 resolutions, billing basis not shown.
Which has a free plan, Leadfeeder or RB2B?
As of Nov 12, 2026, both Leadfeeder and RB2B have a free plan.
Which platforms do Leadfeeder and RB2B run on?
As of Nov 12, 2026, only Leadfeeder lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.