The RB2B Insider’s Guide
Everything we know about RB2B in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
RB2B
The Insider’s Guide
Identify website visitors and send them to Slack or your CRM
Every plan, grade, refund rule and rival among lead and email finders, read from RB2B’s own pages.
Made by RB2B · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from RB2B’s own pages, its app-store listings and our grades. Every fact in it is on RB2B’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 21 of the 49 other lead and email finders we grade
RB2B identifies visitors to a website and delivers each one as a resolution, either as a company or, in the US, as a named person with a LinkedIn profile. Results can go to Slack, Teams, a CRM or an outreach tool. There is a free company-level plan and paid plans priced by the number of monthly resolutions.
To get you started, here are 9 things to know about RB2B, taken from its own pages and our grades.
A tracking script and integrations to set up.
- 1
Best for naming website visitors in Slack
RB2B identifies website visitors and sends them to Slack or your CRM, with a free plan of 150 company-level resolutions a month.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month for 300 resolutions, billing basis not shown.
- 3
There is a free plan
Company-level visitor identification, 150 resolutions a month, with alerts to Slack.
- 4
It runs on Web
Web.
- 5
Visitor resolution
Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- 6
Hot pages and hot leads
Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- 7
Integrations
Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- 8
A 2.4 GPA, above 21 of 49
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of RB2B for yourself: reports.
RB2B at a glance
- Pricing
- Free plan, from $79 per month for 300 resolutions, billing basis not shown
- Free plan
- Yes
- Free trial
- 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required
- Runs on
- Web
- Made by
- RB2B
- Category
- Lead & Email Finders
- Our grade
- 2.4 GPA, fair
The report card
Best for naming website visitors in Slack
RB2B identifies website visitors and sends them to Slack or your CRM, with a free plan of 150 company-level resolutions a month. Person-level identification is US only, and coverage is stated as 15 to 20% on the cheaper plans.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74. |
| Free plan and trial | B | A free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card. |
| Features | C | Visitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro. |
| Ease of use | C | No store rating on record. A tracking script and integrations to set up. |
| Platforms and integrations | B | Web only, with seven integrations and no desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who RB2B is for
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Who it is not for
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
Good to know
Good for
- Small B2B teams that want visitor names sent into Slack
- Agencies installing visitor identification for clients
- Teams in the US market, where person-level ID works
Worth knowing
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start. There is a free plan too
RB2B has a free plan. Paid plans start at $79 per month for 300 resolutions, billing basis not shown.
Free
$0
Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails.
Starter
$79
per month for 300 resolutions, billing basis not shown
Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations.
Pro
$149
per month for 600 resolutions, billing basis not shown
Adds business emails and all integrations; steps up to 2,500 resolutions.
Pro+
$199
per month for 600 resolutions, billing basis not shown
Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions.
The free plan
Company-level visitor identification, 150 resolutions a month, with alerts to Slack.
Trying it first
7-day Pro+ trial or 1,000 credits, whichever comes first, no card required
Read from rb2b.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Identify website visitors and send them to Slack or your CRM. Here is what it does, as its own site describes it, and what it covers: reports, web analytics.
Visitor resolution, hot pages, integrations and reporting.
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
Where it runs
- Web
What it works with
- Slack
- Microsoft Teams
- Clay
- HubSpot
- Salesforce
- Zapier
- Apollo
RB2B is made by RB2B.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
21/49
Other lead and email finders it is graded above
RB2B's GPA of 2.4 is higher than 21 of the 49 other lead and email finders we grade, and level with 12.
It stands best on free plan and trial (B, above 49 of 49) and worst on features (C, above 1).
Its paid plans start at $79 a month, against a middle price of $49 for the category: 31 of the 39 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. RB2B’s own letter is outlined.
- CValue for moneyAbove 6 of 49
- BFree plan and trialAbove 49 of 49
- CFeaturesAbove 1 of 49
- CEase of useAbove 1 of 49
- BPlatforms and integrationsAbove 9 of 49
Price against what you get
Each dot is one of 40 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. RB2B is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of RB2B for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, Slack, Microsoft Teams and Clay among them.
What this rests on. RB2B’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Warmly, Leadfeeder, Leadinfo, Lead Forensics and Albacross
The 5 tools RB2B is most often weighed against, with where each one differs from it.
- 1.4GPA
Warmly
From $10,000/yr
Website visitor identification with AI chat and intent signals.
- RB2B has a free plan. Warmly does not.
- RB2B also covers reports and web analytics.
- Warmly also covers AI agents, live chat, chatbots and popups.
- 2.2GPA
Leadfeeder
Free plan · from $79/mo
Identifies the companies visiting your website and finds contacts.
- Only Leadfeeder lists a browser extension.
- RB2B also covers reports and web analytics.
- Leadfeeder also covers web clipper and workflow automation.
- 2.2GPA
Leadinfo
Free trial · from €69/mo
See which companies visit your website, with lead scoring.
- RB2B has a free plan. Leadinfo does not, though it has a free trial.
- RB2B also covers reports and web analytics.
- Leadinfo also covers workflow automation and session replay.
- 2.0GPA
Lead Forensics
Free trial
Identifies companies visiting your website and lists decision makers.
- RB2B has a free plan. Lead Forensics does not, though it has a free trial.
- RB2B also covers reports.
- Lead Forensics also covers workflow automation.
- 2.0GPA
Albacross
Free trial · from €59/mo
Identify companies visiting your site and reach their staff.
- RB2B has a free plan. Albacross does not, though it has a free trial.
- Only Albacross lists a browser extension.
- RB2B also covers reports and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is RB2B free?
RB2B has a free plan. Company-level visitor identification, 150 resolutions a month, with alerts to Slack.
How much does RB2B cost?
RB2B lists 4 plans. Free: $0.
What platforms does RB2B work on?
RB2B is available on Web.
Does RB2B have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. RB2B is listed for Web.
Does RB2B have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. RB2B is listed for Web.
Is RB2B open source?
RB2B is not described as open source on its own site, as read on Nov 12, 2026.
What does RB2B integrate with?
RB2B's listing names Slack, Microsoft Teams, Clay, HubSpot, Salesforce, Zapier and Apollo.
Does RB2B have a free trial?
Yes. 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required.
Who makes RB2B?
RB2B is made by a company of the same name.
What are the alternatives to RB2B?
The closest alternatives to RB2B in our directory are Warmly, Leadfeeder, Leadinfo, Lead Forensics and Albacross.
How does RB2B compare with other lead and email finders?
RB2B's GPA of 2.4 is higher than 21 of the 49 other lead and email finders we grade, and level with 12.
Is RB2B good value for money?
ToolGPA grades RB2B C for value for money. Its paid plans start at $79 a month, against a middle price of $49 for the category: 31 of the 39 others that charge start lower.
Could I make my own version of RB2B?
You could make the core of RB2B for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from RB2B’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from RB2B's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by RB2B. Prices change, so check rb2b.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- RB2B, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/rb2b
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "RB2B: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/rb2b
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/rb2b/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after RB2B, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 50 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what RB2B’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. RB2B is a trademark of its owner, and this guide is not made, paid for or approved by RB2B. Prices and plans change: check rb2b.com before you buy.