AppFollow vs ASO World (2026): which should you pick?
As of Nov 12, 2026, AppFollow grades higher than ASO World: 2.4 against 1.6 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
AppFollow grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppFollow
App review management with AI replies, plus ASO keyword tracking
Which one is for you
Pick AppFollow if
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Look elsewhere if
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Pick ASO World if
- Fits if you want to buy installs or reviews for an app and know the risk
- Works for a studio that wants a personal account manager on orders
Look elsewhere if
- Skip it if you want rankings or competitor tracking, as it has no tracking dashboard
- Watch out: buying installs, ratings or reviews may conflict with Apple's and Google's store rules
- Pricey if you order guaranteed reviews, at $1.50 each
- Watch out: the rates change with store and volume tier, so the cost is only clear at order time
How we grade them
| 2.4GPAAppFollowFair | 1.6GPAASO WorldWeak | |
|---|---|---|
| Value for money | CThe ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. | CSold per unit, not per month: from $0.15 an install, $0.20 a keyword install, $0.10 a rating and $0.08 a review. It cannot be set against monthly subscriptions, so it sits in the middle. |
| Free plan and trial | BThe free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. | DNo free plan and no trial. Free keyword tools and guides are offered, but none of the paid service. |
| Features | CA review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. | DOne narrow job: it sells installs, ratings and reviews. It has no rankings or competitor dashboard of its own beyond order statistics. |
| Ease of use | CNo rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. | CNo store rating on record. You place orders through an account, with a personal account manager. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. | CWeb only, with no desktop or phone app and no integrations listed. |
| Best for | answering app reviews from many stores in one inbox | buying installs, ratings and reviews |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppFollow and ASO World. How we grade
Where they differ
- AppFollow also covers workflow automation, reports and rank tracking.
- ASO World also covers review collection.
At a glance
| AppFollow | ASO World | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $19 per month and up, billed annually | Not published |
| Free plan | Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports. | None |
| Free trial | 10-day free trial of paid features; afterwards the account drops to the Free plan | None listed |
| Web | ||
| Made by | AppFollow | ASO World |
| Price read from | appfollow.io | Not confirmed |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
AppFollow
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
ASO World
- Sold per unit, not by subscription: from $0.15 per install and $0.20 per keyword install, with lower rates at higher volume tiers.
- Per-unit rates differ by store and tier, and ratings start at $0.10, reviews at $0.08 and guaranteed reviews at $1.50 each.
- It does not track rankings or competitors in a dashboard of its own beyond order statistics.
- Buying installs, ratings or reviews may conflict with Apple's and Google's store rules; check them before ordering.
Key features
AppFollow
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
ASO World
- Package and keyword installs
- Installs are sold per install, with a separate keyword-install option aimed at raising rank for a chosen keyword. The vendor says installs come from unique devices.
- Ratings and reviews
- Ratings and written reviews are sold per item, with a 30-day guaranteed reviews option and customized review content.
- Stores covered
- The pricing page has separate tabs for Google Play, the App Store, Galaxy Store and RuStore installs, and a combo package.
- Account manager and statistics
- Orders come with a personal account manager and real-time statistics.
- Free keyword tools and guides
- The site links free ASO and keyword research tools, plus an academy, blog and glossary.
Plans
AppFollow
Free$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
EnterpriseCustom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
ASO World
Pricing could not be confirmed. See asoworld.com.
Ways to pay less
AppFollow
- Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
- Education
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
- Nonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
ASO World
- Other savings
50% off a first order
A banner across the site advertises 50% off a new customer's first order.
Common questions
Which is cheaper, AppFollow or ASO World?
As of Nov 12, 2026, AppFollow starts at $19 per month and up, billed annually, and ASO World has no price we could confirm.
Which has a free plan, AppFollow or ASO World?
As of Nov 12, 2026, only AppFollow has a free plan. ASO World does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.