AppFollow vs MobileAction (2026): which should you pick?
As of Oct 23, 2026, AppFollow grades higher than MobileAction: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppFollow grades higher on the free plan. MobileAction grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppFollow
App review management with AI replies, plus ASO keyword tracking
MobileAction
ASO keyword tools and Apple Ads campaign management for app teams
Which one is for you
Pick AppFollow if
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Look elsewhere if
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Pick MobileAction if
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
How we grade them
| 2.4GPAAppFollowFair | 2.2GPAMobileActionFair | |
|---|---|---|
| Value for money | CThe ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. | CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. |
| Free plan and trial | BThe free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. | DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. |
| Features | CA review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. | BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. |
| Ease of use | CNo rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. | CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. |
| Best for | answering app reviews from many stores in one inbox | low-cost keyword tracking with Apple Ads tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppFollow and MobileAction. How we grade
Price against what you get
AppFollow starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. MobileAction starts at $12.50 a month and scores 2.7.
MobileAction scores higher and starts $6.50 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppFollow for less, and none scores higher than MobileAction for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppFollow also covers workflow automation and reports.
At a glance
| AppFollow | MobileAction | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month and up, billed annually | $12.50 per month, billed yearly ($15 billed monthly) |
| Free plan | Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports. | None |
| Free trial | 10-day free trial of paid features; afterwards the account drops to the Free plan | 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled |
| Web | ||
| Made by | AppFollow | MobileAction, Inc. |
| Price read from | appfollow.io | mobileaction.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppFollow
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
MobileAction
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Key features
AppFollow
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
MobileAction
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Plans
AppFollow
Free$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
EnterpriseCustom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
MobileAction
Lite$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
EnterpriseCustom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Ways to pay less
AppFollow
- Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
- Education
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
- Nonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
MobileAction
- Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Common questions
Which is cheaper, AppFollow or MobileAction?
As of Oct 23, 2026, MobileAction is cheaper to start with: $12.50 a month, against $19 a month for AppFollow. AppFollow starts at $19 per month and up, billed annually, and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).
Which has a free plan, AppFollow or MobileAction?
As of Oct 23, 2026, only AppFollow has a free plan. MobileAction does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.