Appointedd vs Shore (2026): which should you pick?
As of Nov 13, 2026, Shore grades higher than Appointedd: 2.2 against 1.8 out of 4.0.
Checked Oct 24, 2026 and Nov 13, 2026 · graded Oct 24, 2026 and Nov 13, 2026 by ToolGPA
Shore grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shore
German-made booking and marketing software for salons and studios
Free trial · from $49.90/mo
Which one is for you
Pick Appointedd if
- Fits if you are a retailer offering in-store or virtual appointments
- Works for larger brands that need an API and response-time SLAs
Look elsewhere if
- Skip it if you need to see a price before signing up, as none is shown
- Watch out: the pricing page lists a commission on payments taken through bookings, on top of Stripe fees
- Not for you if you want a free start, as no free plan or trial is listed
- Tight if you want an app, as only the web product is listed
- Watch out: the dedicated account manager, SLAs and advanced API support are Enterprise only
Pick Shore if
- Fits if you run a small salon and want a booking page without building a website
- Works for owners who want reminders sent for them, and Google review requests too on Booking + Marketing
Look elsewhere if
- Skip it if your staff or clients use Android, as Shore lists only the browser and iOS
- Watch out: yearly billing starts a 12-month term, and monthly plans need 14 days' notice to cancel
- Tight if you need campaigns or staff management, which start on Booking + Marketing at $69.90 a month
- Pricey if you want a managed website ($100 a month) or a branded app ($80 a month) on top of the package
- Watch out: the pricing page doesn't say whether a package covers one location or several, and over 10 locations get a quote
How we grade them
| 1.8GPAAppointeddWeak | 2.2GPAShoreFair | |
|---|---|---|
| Value for money | CThe pricing page shows no amounts for Self Serve or Enterprise, so there is nothing to place against the category's $49 middle. | CBooking is $49.90 a month billed yearly ($59.90 monthly), right at this category's middle of $49.90, and Booking + Marketing is $69.90. A managed website ($100) and a branded app ($80) are monthly extras. |
| Free plan and trial | FSelf Serve shows a Buy now button and no trial or free plan is listed. | CNo free plan, but a 14-day free trial. The listing doesn't say whether it needs a card. |
| Features | CWidgets, reminders, several calendars and payments are covered. The listing shows commission on payments taken through bookings, and the dedicated manager and SLAs are Enterprise only. | CThe basics: booking from your site, Google, Instagram and Facebook, deposits, a card reader, reminders and customer records. The listing shows gaps: no memberships, packages or gift cards, and staff management needs Booking + Marketing. |
| Ease of use | CNo store rating on record, and widgets, calendars, permissions and payment gateways all need setting up. | CNo app store rating on record. Shore makes a mini-website for bookings automatically, but you still set up services, staff, deposit rules and payments. |
| Platforms and integrations | BWeb only, with Stripe, Square, Salesforce, Google Calendar, Microsoft Teams, Office 365, webhooks and an open API. | BWeb and iPhone, with Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe and WhatsApp. No Android app is named, there's no desktop app, and no API is on record. |
| Best for | retailers booking in-store appointments | online booking for small salons and studios |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appointedd and Shore. How we grade
Where they differ
- Appointedd also covers reports, class booking and sMS marketing.
- Shore also covers marketing automation, email campaigns, whatsApp messaging and review collection.
In commonWebAppointment booking
At a glance
| Appointedd | Shore | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $49.90 per month, billed annually ($59.90 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| iOS | ||
| Made by | Appointedd | Shore GmbH |
| Price read from | Not confirmed | shore.com |
| Checked | Nov 13, 2026 | Oct 24, 2026 |
Worth knowing
Appointedd
- No prices appear on the pricing page; Self Serve shows a Buy now button and Enterprise a Talk to the team button.
- The pricing page has a row for Stripe fees and a commission on payments taken through bookings; read it before connecting a gateway.
- Enterprise adds a dedicated account manager, response-time SLAs and advanced API support.
Shore
- Shore lists use in a browser and on iOS; its pricing page names no Android app.
- Yearly billing commits you to a 12-month initial term; monthly contracts can be cancelled with 14 days' notice.
- A managed website costs $100 a month and a branded customer app $80 a month on top of either package.
- The pricing page does not say whether a package covers one location or several; businesses with more than 10 locations get a quote.
Key features
Appointedd
- Booking widgets
- Unlimited customizable booking widgets that can be placed on several pages and in several languages and time zones.
- Automated messages
- Email and SMS reminders and follow-ups, with branded templates on Self Serve and HTML customization on Enterprise.
- Multi-calendar management
- Several calendars and tiered user permissions, with event-specific booking tools and flexible payment management.
- Integrations and API
- Integrations with Stripe, Square, Salesforce, Google Calendar, Microsoft Teams and Office 365, plus webhooks and an open API.
- Enterprise support
- Enterprise adds a dedicated account manager, response-time SLAs, quarterly reviews and advanced API support.
Shore
- Online booking everywhere
- Clients book from an automatic mini-website, an embedded widget, Google, Instagram or Facebook, and get confirmations and reminders by WhatsApp, email or text.
- Calendar and staff planning
- See which staff member has which appointments, plan shifts, vacations and absences, and limit what each person sees with user roles.
- Deposits and payments
- Ask for a deposit or full payment at booking by card, Google Pay, Apple Pay or PayPal, refund it in a few clicks, and take in-person payments with Shore's card reader.
- Customer records
- Each booking builds a customer history with notes, preferences, custom fields such as allergies, and uploaded files and images.
- Campaigns and review requests
- Send email or WhatsApp campaigns to customer segments and automatic birthday messages; feedback requests pass good reviews on to Google and keep bad ones internal.
Plans
Appointedd
Pricing could not be confirmed. See appointedd.com.
Shore
Booking$49.90
per month, billed annually ($59.90 billed monthly)
Online calendar and booking from your website, Google and Instagram, card prepayment, reminders, customer records and statistics.
Booking + Marketing$69.90
per month, billed annually ($79.90 billed monthly)
Adds email marketing, Google review requests, employee management, birthday reminders, PayPal and bookable add-ons.
Ways to pay less
Appointedd
No public discounts listed.
Shore
- Annual discount
Save $120 a year with yearly billing
Shore's US pricing page says yearly billing saves $120: $49.90 instead of $59.90 a month for Booking, and $69.90 instead of $79.90 for Booking + Marketing.
Common questions
Which is cheaper, Appointedd or Shore?
As of Nov 13, 2026, Appointedd has no price we could confirm, and Shore starts at $49.90 per month, billed annually ($59.90 billed monthly).
Which has a free plan, Appointedd or Shore?
As of Nov 13, 2026, neither Appointedd nor Shore has a free plan. Shore has a free trial.
Which platforms do Appointedd and Shore run on?
As of Nov 13, 2026, only Shore lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.