Shore review (2026): is it worth $49.90 a month, billed yearly?
German-made booking and marketing software for salons and studios
Shore report card
Fair · out of 4.0 · graded Oct 24, 2026
Best for online booking for small salons and studios
Shore gives a salon or studio an online calendar, a booking page that also takes bookings from Google and Instagram, deposits at booking and customer records, from $49.90 a month billed yearly. It holds back on reach and terms: there's no Android app on record, yearly billing locks you in for 12 months, and campaigns and staff management need the $69.90 package.
Who Shore is for
- Fits if you run a small salon and want a booking page without building a website
- Works for owners who want reminders sent for them, and Google review requests too on Booking + Marketing
Who Shore is not for
- Skip it if your staff or clients use Android, as Shore lists only the browser and iOS
- Watch out: yearly billing starts a 12-month term, and monthly plans need 14 days' notice to cancel
- Tight if you need campaigns or staff management, which start on Booking + Marketing at $69.90 a month
- Pricey if you want a managed website ($100 a month) or a branded app ($80 a month) on top of the package
- Watch out: the pricing page doesn't say whether a package covers one location or several, and over 10 locations get a quote
Why Shore gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyBooking is $49.90 a month billed yearly ($59.90 monthly), right at this category's middle of $49.90, and Booking + Marketing is $69.90. A managed website ($100) and a branded app ($80) are monthly extras.
- CFree plan and trialNo free plan, but a 14-day free trial. The listing doesn't say whether it needs a card.
- CFeaturesThe basics: booking from your site, Google, Instagram and Facebook, deposits, a card reader, reminders and customer records. The listing shows gaps: no memberships, packages or gift cards, and staff management needs Booking + Marketing.
- CEase of useNo app store rating on record. Shore makes a mini-website for bookings automatically, but you still set up services, staff, deposit rules and payments.
- BPlatforms and integrationsWeb and iPhone, with Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe and WhatsApp. No Android app is named, there's no desktop app, and no API is on record.
What these grades rest on. Graded from this listing, whose facts were read from Shore's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/shore#review"><img src="https://toolgpa.com/badge/shore.svg" alt="Shore: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Shore stands among salon, spa and studio booking apps
Shore's GPA of 2.2 is higher than 3 of the 15 other salon, spa and studio booking apps we grade, and level with 2.
It stands best on platforms and integrations (B, above 0 of 15) and worst on features (C, above 0).
Its paid plans start at $49.90 a month, against a middle price of $49.45 for the category: 7 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Shore’s own letter is outlined.
- CValue for moneyAbove 2 of 15, level with 9
- CFree plan and trialAbove 4 of 15, level with 9
- CFeaturesAbove 0 of 15, level with 2
- CEase of useAbove 0 of 15, level with 11
- BPlatforms and integrationsAbove 0 of 15, level with 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Shore, or make your own?
Keep it
To replace Shore you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 15 other salon, spa and studio booking apps grade higher. It costs $598.80 a year.
What you could make
- Appointment booking and review collection: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- The WhatsApp Business API, which Meta opens only through approved partners.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Google Calendar, Reserve with Google and Instagram among them.
- People on the other end: coaches. No app builder makes those.
- Hooks into the device itself: widgets.
What this rests on. Shore’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Shore?
Shore is booking software from Germany for hair salons, beauty and wellness businesses, coaches and health practices. It gives a business an online calendar, a booking page that also takes bookings from Google, Instagram and Facebook, customer records and deposits at booking. The Booking + Marketing package adds email and WhatsApp campaigns, staff management and automatic requests for Google reviews.
Worth knowing
- Shore lists use in a browser and on iOS; its pricing page names no Android app.
- Yearly billing commits you to a 12-month initial term; monthly contracts can be cancelled with 14 days' notice.
- A managed website costs $100 a month and a branded customer app $80 a month on top of either package.
- The pricing page does not say whether a package covers one location or several; businesses with more than 10 locations get a quote.
Key features
- Online booking everywhere
- Clients book from an automatic mini-website, an embedded widget, Google, Instagram or Facebook, and get confirmations and reminders by WhatsApp, email or text.
- Calendar and staff planning
- See which staff member has which appointments, plan shifts, vacations and absences, and limit what each person sees with user roles.
- Deposits and payments
- Ask for a deposit or full payment at booking by card, Google Pay, Apple Pay or PayPal, refund it in a few clicks, and take in-person payments with Shore's card reader.
- Customer records
- Each booking builds a customer history with notes, preferences, custom fields such as allergies, and uploaded files and images.
- Campaigns and review requests
- Send email or WhatsApp campaigns to customer segments and automatic birthday messages; feedback requests pass good reviews on to Google and keep bad ones internal.
Shore pricing
As of Oct 24, 2026, Shore is a paid product with a free trial, starting at $49.90 per month, billed annually ($59.90 billed monthly).
- Starts at
- $49.90 per month, billed annually ($59.90 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Booking | $49.90per month, billed annually ($59.90 billed monthly) | Online calendar and booking from your website, Google and Instagram, card prepayment, reminders, customer records and statistics. |
| Booking + Marketing | $69.90per month, billed annually ($79.90 billed monthly) | Adds email marketing, Google review requests, employee management, birthday reminders, PayPal and bookable add-ons. |
Read from shore.com on Oct 24, 2026. Prices change, so confirm with Shore before you buy.
Ways to pay less
- Annual discountSave $120 a year with yearly billing
Shore's US pricing page says yearly billing saves $120: $49.90 instead of $59.90 a month for Booking, and $69.90 instead of $79.90 for Booking + Marketing.
Stated on shore.com
Works with
Shore alternatives
- Shore vs Fresha
Free trial · from $19.95/mo
- Shore vs Booksy
Free trial · from $29.99/mo
- Shore vs Vagaro
Free trial · from $30/mo
- Shore vs GlossGenius
Free trial · from $24/mo
- Shore vs Mangomint
Free trial · from $120/mo
Common questions
Does Shore have an Android app?
No Android app was listed when its pages were read on Oct 24, 2026. Shore is listed for Web and iOS.
Does Shore have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Shore is listed for Web and iOS.
Is Shore open source?
Shore is not described as open source on its own site, as read on Oct 24, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 24, 2026.