Fresha review (2026): is it worth $19.95 a month?
Salon and spa booking with a consumer marketplace for new clients
Our verdict
Second of our top three salon, spa and studio booking apps
For: Salons that want new clients from a marketplace
Fresha runs the calendar, client records, point of sale, memberships, retail stock and team pay runs, and lists you on its own consumer marketplace. Independent is $19.95 a month for one bookable person and Team $14.95 a member, after a 7-day trial with no card, and its App Store app averages 4.8 from about 3,900 ratings. It is second because there is no free plan, each new marketplace client costs a one-time 20% commission of at least $6, five people pay $74.75 against Square's $49 a location, and extra texts, loyalty and review prompts cost more.
See all three and how we rankFresha report card
Very good · out of 4.0 · graded Oct 24, 2026
Best for low-cost booking for salons, barbers and spas
Fresha runs a salon's calendar, client records, point of sale, memberships and team pay, and lists you on its own booking marketplace, from $19.95 a month for one bookable person. The low subscription comes with fees around it: a one-time 20% commission on each new marketplace client, card fees from 2.29% + $0.20, and texts, loyalty and review prompts all charged on top.
Who Fresha is for
- Fits if you're a solo stylist or barber who wants a booking calendar for $19.95 a month
- Works for salons that want new clients from a booking marketplace and accept a fee on each one
Who Fresha is not for
- Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6
- Watch out: card fees are 2.79% + $0.20 online, 2.29% + $0.20 in person and 5.99% + $0.30 with Klarna, and terminals start at $139
- Tight if you text a lot: reminder texts past the free allowance are $0.02 each and marketing texts $0.08
- Pricey if you want loyalty ($59.95), Google review prompts ($14.95) or fuller reports ($9.95 a member), each a monthly add-on
- Skip it if you need more than a week to decide: the trial is 7 days and there's no free plan
Why Fresha gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyIndependent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6.
- CFree plan and trialNo free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across.
- BFeaturesCalendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons.
- AEase of useFresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder.
- BPlatforms and integrationsWeb, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Fresha's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/fresha#review"><img src="https://toolgpa.com/badge/fresha.svg" alt="Fresha: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Fresha stands among salon, spa and studio booking apps
Fresha's GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade.
It stands best on ease of use (A, above 14 of 15) and worst on free plan and trial (C, above 4).
Its paid plans start at $19.95 a month for each person, against a middle price of $49.45 for the category: 1 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Fresha’s own letter is outlined.
- BValue for moneyAbove 12 of 15, level with 3
- CFree plan and trialAbove 4 of 15, level with 9
- BFeaturesAbove 3 of 15, level with 12
- AEase of useAbove 14 of 15, level with 1
- BPlatforms and integrationsAbove 0 of 15, level with 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Fresha, or make your own?
Keep it
To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade. It costs $239.40 a year.
What you could make
- Appointment booking, inventory and review collection: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- A rota the whole staff sees on their phones, with swaps and alerts.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Facebook, Instagram and Klarna among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Fresha’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Fresha?
Fresha is booking and point-of-sale software for salons, barbers, spas, medspas and other beauty and wellness businesses. It runs the calendar, client records, payments, retail stock, memberships and team pay, and lists businesses on its own consumer marketplace and booking app. The subscription is charged per bookable team member, and new clients who arrive through the marketplace carry a one-time commission.
Worth knowing
- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.
Key features
- Calendar and online booking
- Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- Fresha marketplace
- Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- Point of sale and payments
- Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- Team pay and scheduling
- Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- Reminders and marketing
- Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- AI Concierge and add-ons
- Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.
Fresha pricing
As of Oct 24, 2026, Fresha is a paid product with a free trial, starting at $19.95 per month for one bookable team member (Independent).
- Starts at
- $19.95 per month for one bookable team member (Independent)
- Free plan
- None
- Free trial
- 7-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Independent | $19.95per month for 1 bookable team member | One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support. |
| Team | $14.95per bookable team member / month | Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support. |
| Enterprise | Custom | Quoted rates for high-volume businesses with more than 20 team members. |
Read from fresha.com on Oct 24, 2026. Prices change, so confirm with Fresha before you buy.
How people rate the Fresha app
4.8
out of 5 for the iPhone and iPad app
- 5 stars90%
- 4 stars4%
- 3 stars2%
- 2 stars<1%
- 1 star3%
3,923 ratings on the App Store in the United States, read Oct 24, 2026. It rates the app, not everything the product does. See the listing
Works with
Fresha alternatives
- Fresha vs Booksy
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- Fresha vs Vagaro
Free trial · from $30/mo
- Fresha vs GlossGenius
Free trial · from $24/mo
- Fresha vs Mangomint
Free trial · from $120/mo
- Fresha vs Boulevard
From $143/mo
Common questions
Does Fresha have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Fresha is listed for Web, iOS and Android.
Does Fresha have a macOS app?
No macOS app was listed when its pages were read on Oct 24, 2026. Fresha is listed for Web, iOS and Android.
Is Fresha open source?
Fresha is not described as open source on its own site, as read on Oct 24, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 24, 2026. What people say is linked where it appears.