The Fresha Insider’s Guide
Everything we know about Fresha in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Fresha
The Insider’s Guide
Salon and spa booking with a consumer marketplace for new clients
Every plan, grade, refund rule and rival among salon, spa and studio booking apps, read from Fresha’s own pages.
Made by Fresha.com SV Ltd · checked Oct 24, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Fresha’s own pages, its app-store listings and our grades. Every fact in it is on Fresha’s page too, where it is kept up to date. Checked Oct 24, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 14 of the 15 other salon, spa and studio booking apps we grade
Fresha is booking and point-of-sale software for salons, barbers, spas, medspas and other beauty and wellness businesses. It runs the calendar, client records, payments, retail stock, memberships and team pay, and lists businesses on its own consumer marketplace and booking app. The subscription is charged per bookable team member, and new clients who arrive through the marketplace carry a one-time commission.
To get you started, here are 9 things to know about Fresha, taken from its own pages and our grades.
- 1
Best for low-cost booking for salons, barbers and spas
Fresha runs a salon's calendar, client records, point of sale, memberships and team pay, and lists you on its own booking marketplace, from $19.95 a month for one bookable person.
- 2
Paid plans start at $19.95 a month for each person
As its pricing page puts it: $19.95 per month for one bookable team member (Independent).
- 3
You can try it first
7-day free trial, no credit card required
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Calendar and online booking
Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- 6
Fresha marketplace
Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- 7
Point of sale and payments
Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- 8
A 3.0 GPA, above 14 of 15
That is against the other salon, spa and studio booking apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Fresha at a glance
- Pricing
- Free trial, from $19.95 per month for one bookable team member (Independent)
- Free plan
- No
- Free trial
- 7-day free trial, no credit card required
- Runs on
- Web, iOS, Android
- Made by
- Fresha.com SV Ltd
- Category
- Salon, Spa & Studio Booking
- Our grade
- 3.0 GPA, very good
- Store rating
- 4.8 on the App Store, 3,923 ratings
The report card
Best for low-cost booking for salons, barbers and spas
Fresha runs a salon's calendar, client records, point of sale, memberships and team pay, and lists you on its own booking marketplace, from $19.95 a month for one bookable person. The low subscription comes with fees around it: a one-time 20% commission on each new marketplace client, card fees from 2.29% + $0.20, and texts, loyalty and review prompts all charged on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Independent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6. |
| Free plan and trial | C | No free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across. |
| Features | B | Calendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons. |
| Ease of use | A | Fresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder. |
| Platforms and integrations | B | Web, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Fresha is for
- Fits if you're a solo stylist or barber who wants a booking calendar for $19.95 a month
- Works for salons that want new clients from a booking marketplace and accept a fee on each one
Who it is not for
- Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6
- Watch out: card fees are 2.79% + $0.20 online, 2.29% + $0.20 in person and 5.99% + $0.30 with Klarna, and terminals start at $139
- Tight if you text a lot: reminder texts past the free allowance are $0.02 each and marketing texts $0.08
- Pricey if you want loyalty ($59.95), Google review prompts ($14.95) or fuller reports ($9.95 a member), each a monthly add-on
- Skip it if you need more than a week to decide: the trial is 7 days and there's no free plan
Good to know
Good for
- Salons, barbers and spas that want low subscription costs
- Solo professionals starting out on a single calendar
- Businesses that want new clients from a booking marketplace
Worth knowing
- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19.95
A month to start, for each person
Fresha is a paid product with a free trial, starting at $19.95 per month for one bookable team member (Independent).
A week is short to move a client list and a team across.
Independent
$19.95
per month for 1 bookable team member
One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support.
Team
$14.95
per bookable team member / month
Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support.
Enterprise
Custom
Quoted rates for high-volume businesses with more than 20 team members.
Trying it first
7-day free trial, no credit card required
Read from fresha.com on Oct 24, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Salon and spa booking with a consumer marketplace for new clients. Here is what it does, as its own site describes it, and what it covers: AI features, email campaigns, shift scheduling, inventory, appointment booking, review collection.
That's the whole booking job, with loyalty and review prompts as add-ons.
- Calendar and online booking
- Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- Fresha marketplace
- Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- Point of sale and payments
- Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- Team pay and scheduling
- Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- Reminders and marketing
- Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- AI Concierge and add-ons
- Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.
Where it runs
- Web
- iOS
- Android
What it works with
- Klarna
- Google Analytics
- Meta Pixel
Fresha is made by Fresha.com SV Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
14/15
Other salon, spa and studio booking apps it is graded above
Fresha's GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade.
It stands best on ease of use (A, above 14 of 15) and worst on free plan and trial (C, above 4).
Its paid plans start at $19.95 a month for each person, against a middle price of $49.45 for the category: 1 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Fresha’s own letter is outlined.
- BValue for moneyAbove 12 of 15
- CFree plan and trialAbove 4 of 15
- BFeaturesAbove 3 of 15
- AEase of useAbove 14 of 15
- BPlatforms and integrationsAbove 0 of 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less; higher up scores better on features, ease of use and platforms. Fresha is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade. It costs $239.40 a year.
What you could make
- Appointment booking, inventory and review collection: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- A rota the whole staff sees on their phones, with swaps and alerts.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Facebook, Instagram and Klarna among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Fresha’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Booksy, Vagaro, GlossGenius, Mangomint and Boulevard
The 5 tools Fresha is most often weighed against, with where each one differs from it.
- 2.6GPA
Booksy
Free trial · from $29.99/mo
Booking app and marketplace for barbers, salons and beauty pros.
- Fresha also covers shift scheduling, inventory and review collection.
- Booksy also covers forms and sMS marketing.
- 2.6GPA
Vagaro
Free trial · from $30/mo
Booking, payments and marketing for salons, spas and studios.
- Fresha also covers shift scheduling and review collection.
- Vagaro also covers forms, payroll and class booking.
- 2.4GPA
GlossGenius
Free trial · from $24/mo
Booking, payments and marketing for salons, spas and medspas.
- Fresha also covers shift scheduling and inventory.
- GlossGenius also covers forms, payroll, clinical notes and sMS marketing.
- 2.4GPA
Mangomint
Free trial · from $120/mo
Salon, spa and medspa software priced per location and user.
- Fresha also covers email campaigns, shift scheduling and review collection.
- Mangomint also covers marketing automation, forms, payroll, business phone line and business texting.
- 2.0GPA
Boulevard
From $143/mo
Booking, checkout and marketing for salons, spas and medspas.
- Fresha also covers shift scheduling, inventory and review collection.
- Boulevard also covers marketing automation, forms and business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Fresha free?
No, Fresha is a paid product, but you can try it first. 7-day free trial, no credit card required.
How much does Fresha cost?
Fresha lists 3 plans. Independent: $19.95 per month for 1 bookable team member.
What platforms does Fresha work on?
Fresha is available on Web, iOS and Android.
How is Fresha rated?
Fresha's iPhone and iPad app averages 4.8 out of 5 from 3,923 ratings on the App Store in the United States, as read on Oct 24, 2026.
Does Fresha have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Fresha is listed for Web, iOS and Android.
Does Fresha have a macOS app?
No macOS app was listed when its pages were read on Oct 24, 2026. Fresha is listed for Web, iOS and Android.
Is Fresha open source?
Fresha is not described as open source on its own site, as read on Oct 24, 2026.
What does Fresha integrate with?
Fresha's listing names Facebook, Instagram, Klarna, Google Analytics and Meta Pixel.
Who makes Fresha?
Fresha is made by Fresha.com SV Ltd.
What are the alternatives to Fresha?
The closest alternatives to Fresha in our directory are Booksy, Vagaro, GlossGenius, Mangomint and Boulevard.
How does Fresha compare with other salon, spa and studio booking apps?
Fresha's GPA of 3.0 is higher than 14 of the 15 other salon, spa and studio booking apps we grade.
Is Fresha good value for money?
ToolGPA grades Fresha B for value for money. Its paid plans start at $19.95 a month for each person, against a middle price of $49.45 for the category: 1 of the 13 others that charge start lower.
Could I make my own version of Fresha?
To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Fresha’s own pages on Oct 24, 2026, and the grades were given on Oct 24, 2026. Graded from this listing, whose facts were read from Fresha's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Fresha.com SV Ltd. Prices change, so check fresha.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Fresha, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/fresha
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Fresha: The Insider's Guide", checked Oct 24, 2026. https://toolgpa.com/tools/fresha
Know someone choosing between salon, spa and studio booking apps?
Send them this guide: toolgpa.com/tools/fresha/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded salon, spa and studio booking apps after Fresha, each with an Insider's Guide of its own.
- Salon, Spa & Studio Booking Insider's GuideEvery one of the 16 salon, spa and studio booking apps we grade, compared
- Square Appointments Insider's GuideBooking, point of sale and payments for appointment businesses3.2 GPA
- Booksy Insider's GuideBooking app and marketplace for barbers, salons and beauty pros2.6 GPA
- Vagaro Insider's GuideBooking, payments and marketing for salons, spas and studios2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Fresha’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Fresha is a trademark of its owner, and this guide is not made, paid for or approved by Fresha.com SV Ltd. Prices and plans change: check fresha.com before you buy.