Boulevard review (2026): is it worth $143 a month, billed yearly?
Booking, checkout and marketing for salons, spas and medspas
Boulevard report card
Fair · out of 4.0 · graded Oct 24, 2026
Best for booking and checkout for salons, spas and medspas
Boulevard runs a salon's or spa's booking, staff calendar, checkout on its own card reader, memberships and text and email marketing, with charting and ePrescribe for medspas. The catch is the price and the way in: Essentials is $143 a month billed yearly for one location and five providers, every plan is sold after a demo with no trial, and forms cost $65 a location a month below Prestige.
Who Boulevard is for
- Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
- Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar
Who Boulevard is not for
- Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
- Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
- Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
- Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
- Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month
Why Boulevard gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyEssentials is $143 a month billed yearly ($159 monthly) for one location and up to 5 providers, and that's where this category's dearest tenth starts. More providers or a second location means Premier at $234 a location on a fall offer, normally $293.
- FFree plan and trialNothing free: no free plan and no trial. Every plan is bought after a sales demo, so you pay from the first month.
- BFeaturesBooking from your site, Google and Instagram, a staff calendar for services and rooms, checkout, memberships, loyalty, texts and email campaigns, plus charting and ePrescribe for medspas. That's the whole booking job, though forms are a $65 add-on below Prestige.
- BEase of useBoulevard rates 4.6 on the US App Store from 601 ratings, which puts it at B on our ease ladder.
- BPlatforms and integrationsWeb, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier. API access is on the quoted Enterprise plan, and there's no desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Boulevard's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Boulevard? Put this grade on your site
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<a href="https://toolgpa.com/tools/boulevard#review"><img src="https://toolgpa.com/badge/boulevard.svg" alt="Boulevard: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Boulevard stands among salon, spa and studio booking apps
Boulevard's GPA of 2.0 is higher than 1 of the 15 other salon, spa and studio booking apps we grade, and level with 1.
It stands best on ease of use (B, above 12 of 15) and worst on free plan and trial (F, above 0).
Its paid plans start at $143 a month, against a middle price of $49.45 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Boulevard’s own letter is outlined.
- DValue for moneyAbove 0 of 15, level with 1
- FFree plan and trialAbove 0 of 15, level with 3
- BFeaturesAbove 3 of 15, level with 12
- BEase of useAbove 12 of 15, level with 1
- BPlatforms and integrationsAbove 0 of 15, level with 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Boulevard, or make your own?
Keep it
To replace Boulevard you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 15 other salon, spa and studio booking apps grade higher. It costs $1,716 a year.
What you could make
- Appointment booking and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Calendar, Apple Calendar and Reserve with Google among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Boulevard’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Boulevard?
Boulevard is booking and business software for appointment-based salons, spas, barbers and medspas. It covers online self-booking, the staff calendar, point-of-sale checkout with its own card reader, client profiles, memberships and loyalty, and text and email marketing. Plans are priced per location and sold through a demo, with separate, higher-priced plans for medspas.
Worth knowing
- No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
- Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
- Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
- Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.
Key features
- Self-booking and scheduling
- Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- Point of sale and payments
- Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- Texts and email marketing
- Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- Memberships and loyalty
- Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.
- Forms, charts and ePrescribe
- Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.
- Beau AI receptionist
- An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.
Boulevard pricing
As of Oct 24, 2026, Boulevard is a paid product, starting at $143 per month for 1 location, billed annually ($159 billed monthly).
- Starts at
- $143 per month for 1 location, billed annually ($159 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Essentials | $143per month for 1 location, billed annually ($159 billed monthly) | One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage. |
| Premier | $234per location / month, billed annually ($260 billed monthly) | Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly). |
| Prestige | $328per location / month, billed annually ($364 billed monthly) | Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly). |
| Enterprise | Custom | A quoted plan for large, multi-location operations, with API access and enterprise integrations. |
Read from joinblvd.com on Oct 24, 2026. Prices change, so confirm with Boulevard before you buy.
Ways to pay less
- Annual discountSave 10% with annual billing
Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.
Stated on joinblvd.com
How people rate the Boulevard app
4.6
out of 5 for the iPhone and iPad app
- 5 stars86%
- 4 stars5%
- 3 stars2%
- 2 stars<1%
- 1 star6%
601 ratings on the App Store in the United States, read Oct 24, 2026. It rates the app, not everything the product does. See the listing
Works with
- Google Calendar
- Apple Calendar
- Reserve with Google
- QuickBooks Online
- Shopify
- Zapier
- Okta
- OPERA PMS
Boulevard alternatives
- Boulevard vs Mangomint
Free trial · from $120/mo
- Boulevard vs Vagaro
Free trial · from $30/mo
- Boulevard vs GlossGenius
Free trial · from $24/mo
- Boulevard vs Fresha
Free trial · from $19.95/mo
- Boulevard vs Booksy
Free trial · from $29.99/mo
Common questions
Does Boulevard have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Boulevard is listed for Web, iOS and Android.
Does Boulevard have a macOS app?
No macOS app was listed when its pages were read on Oct 24, 2026. Boulevard is listed for Web, iOS and Android.
Is Boulevard open source?
Boulevard is not described as open source on its own site, as read on Oct 24, 2026.
Does Boulevard have an API?
Yes. Boulevard offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 24, 2026. What people say is linked where it appears.