Booksy vs Boulevard (2026): which should you pick?

Pick Booksy if

• Fits if you're a barber or independent beauty pro who runs your book from your phone
• Works for small salons that want every feature at one price instead of picking a tier

Look elsewhere if

• Pricey if you have a team, as each member beyond the first adds $20 a month to the $29.99 base, plus tax
• Watch out: card fees run from 2.49% + $0.10 on the reader to 2.69% + $0.30 keyed in, and 30-minute payouts cost 1.5%
• Watch out: card readers aren't included, at $53.10 for the M2 and $299 for the S710, plus shipping
• Pricey if you lean on Boost for new clients: it takes 30% of each one's first visit, up to $100
• Not for you if you need accounting software links or an API, as neither is on record

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Booksy

• Each team member beyond the first adds $20 a month to the $29.99 base, plus tax.
• Card fees: 2.69% + $0.30 for mobile and keyed-in payments, 2.49% + $0.10 on the card reader, and 2.49% + $0.20 with Tap to Pay. Payouts in 30 minutes cost 1.5%.
• Card readers are bought separately: the Stripe Reader M2 for $53.10 and the S710 for $299, plus shipping.
• Boost charges 30% of a new client's first visit, up to $100; clients from your own link or marketing carry no commission.

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

Booksy

Booksy profile and marketplace

Each business gets a profile on the Booksy marketplace and the free Booksy app for customers, plus booking from Instagram, Facebook, Reserve with Google and a website widget.

Calendar and client records

Manage the calendar, waitlists and client profiles from the Booksy Biz phone app, a tablet or the web.

Text and email marketing

Message blasts and automated campaigns by text and email, with 2,000 marketing texts a month included; confirmations and reminders are always free.

Payments and no-show protection

Take deposits and cancellation fees, sell gift cards, memberships and packages, and check out on a Booksy card reader or with Tap to Pay.

Boost

Turn on Boost for more visibility on the marketplace. It has no monthly fee but takes a one-time 30% of a new Boost client's first visit, capped at $100.

AI Receptionist

A beta AI receptionist answers calls and books appointments. Booksy says early sign-ups get it free for at least 12 months.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

Booksy

• Booksy Biz$29.99

  per month, plus $20 per extra team member

  Every feature: unlimited bookings, reminders, 2,000 marketing texts a month, email marketing, forms and waivers, waitlists, gift cards and memberships.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

Booksy

No public discounts listed.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.